SMSEdge Pricing, Features, Reviews & Comparison of Alternatives


SMS Marketing

5.0/5 (2 reviews)

SMSEdge overview

SMSEdge is a SMS marketing platform which uses routing technology, artificial intelligence and a proprietary scoring algorithm to help improve SMS delivery and campaign performance, while driving automated optimization in real time. SMS campaigns are tested and optimized before being sent in bulk, and with per-SMS tracking, marketers are able to pinpoint the origin of each conversion and see which customer clicked, signed up and bought their product.

SMSEdge works as a measurable marketing tool that allows organizations to run smart SMS campaigns, discover who their users are, and track their marketing efforts. Before any SMS is sent, mobile numbers are validated in a two-step process to avoid money being spent on invalid contacts. SMSEdge allows marketers to remove any invalid contacts and clean up lists, validate active mobile numbers, target lists based on responses and relevant audiences, as well as manage lists and unsubscribes.

SMSEdge routing technology and artificial intelligence (AI) tools include a proprietary scoring algorithm which can split test 50+ communication providers to ensure the lowest prices with highest delivery. Additional features include an Open Communication MarketPlace (OCM), as well as the ability to split test routes, ads, offers and lists to help markers generate the best combo fit for their needs.

Marketers can measure their marketing efforts with SMSEdge’s real-time reporting, real-time optimization, and highest campaign performance reports for full insight on their SMS campaigns. The solution’s optimization technology indicates in real time which messages are ignored and which were able to resonate with customers, allowing users to navigate their campaigns towards optimal results. SMSEdge enables marketers to pre-test campaigns before committing to the big blast, and learn and improve based on measurable results.


Starting from
Pricing options
Value for money
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Business size



United States, Asia, Australia, Canada, China and 5 other markets, Europe, Germany, India, Latin America, Middle-East and Africa

Supported languages

SMSEdge screenshot: Get a quick overview of SMS stats via the performance dashboardSMSEdge Demo VideoSMSEdge screenshot: The send log provides information on campaigns including country, clicks, leads, cost and moreSMSEdge screenshot: Identify the best performers to find out what works and what doesn’tSMSEdge screenshot: View real-time route delivery and send progressSMSEdge screenshot: Get full insight on SMS campaign performance to measure marketing efforts

SMSEdge reviews


Very good
Value for money
Ease of use
Customer support
Sharon Shakoof

Excellent software, great support, real professionals.

Used daily for 6-12 months
Reviewed 2018-06-24
Review Source: Capterra

Saves me allot of time and allows me to do my job more efficiently on day to day basisI like the fact that i have the ability to optimize my campaigns while they are live, the functionality of the software, ease of use and the great support from the staff

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Gary Berman

GAS smsedge review

Used daily for 6-12 months
Reviewed 2018-08-13
Review Source: Capterra

The selection of best routes is great and the pricing options of those routes makes it very competitive. It's totally amazing how I can set up multiple messages and the system will automatically select the best performing message.

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SMSEdge pricing

Starting from
Pricing options
View Pricing Plans

Pay as you go. No additional monthly fees. Users pay only for the SMS messages they send, while SMSEdge makes sure they get the lowest price for the highest delivery. Contact SMSEdge for detailed pricing information.

SMSEdge features

A/B Testing
Activity Dashboard
Campaign Analysis
Campaign Management
Reporting & Statistics

Content Management (189 other apps)
Customizable Branding (191 other apps)
Customizable Templates (205 other apps)
Data Import/Export (155 other apps)
Drag & Drop Interface (214 other apps)
Engagement Analytics (179 other apps)
Monitoring (190 other apps)
Multi-Channel Marketing (159 other apps)
Real Time Analytics (156 other apps)
Real Time Data (147 other apps)
Social Media Integration (233 other apps)
Social Network Marketing (143 other apps)
Third Party Integration (228 other apps)

Additional information for SMSEdge

Key features of SMSEdge

  • Message Personalization
  • 2-Way Messaging
  • Mass Texting
  • Reporting/Analytics
  • Mobile Keywords
  • Polls/Voting
  • Text-to-Win
  • Mobile Coupons
  • Scheduled Messaging
  • Shortcodes
  • Texts and Routes Split-Testing
  • Per-SMS Unique Tracking
  • Detailed Activity Dashboard
  • API Integration
  • Bulk Smart SMS Send
  • All SMS Campaign Management Features
  • Campaign Real-Time Reports
  • SMS Marketing
  • Split-Testing and A/B Testing
  • Contacts and Unsubscribers Management
View All Features


Marketers can send smart SMS campaigns by testing SMS delivery as the campaigns go live, as well as make sure the right product reaches the right client by learning who clicked, signed up and purchased.

SMSEdge's routing technology ensures that each route is ranked according to a series of variables by rating its performance based on ability to deliver, CTR and price.

Offer links can be replaced with a URL shortener and embedded with a unique code to track each and every SMS for real-time CTR tracking.

Advanced Rest API integration capability provides organizations with a simple way to add SMS capabilities to any any software or web application.

Tools for conversion tracking enable dynamic parameters and pixel tracking to accurately tag each number within the acquisition funnel - click, lead and sale.