SMSEdge is a SMS marketing platform which uses routing technology, artificial intelligence and a proprietary scoring algorithm to help improve SMS delivery and campaign performance, while driving automated optimization in real time. SMS campaigns are tested and optimized before being sent in bulk, and with per-SMS tracking, marketers are able to pinpoint the origin of each conversion and see which customer clicked, signed up and bought their product.
SMSEdge works as a measurable marketing tool that allows organizations to run smart SMS campaigns, discover who their users are, and track their marketing efforts. Before any SMS is sent, mobile numbers are validated in a two-step process to avoid money being spent on invalid contacts. SMSEdge allows marketers to remove any invalid contacts and clean up lists, validate active mobile numbers, target lists based on responses and relevant audiences, as well as manage lists and unsubscribes.
SMSEdge routing technology and artificial intelligence (AI) tools include a proprietary scoring algorithm which can split test 50+ communication providers to ensure the lowest prices with highest delivery. Additional features include an Open Communication MarketPlace (OCM), as well as the ability to split test routes, ads, offers and lists to help markers generate the best combo fit for their needs.
Marketers can measure their marketing efforts with SMSEdge’s real-time reporting, real-time optimization, and highest campaign performance reports for full insight on their SMS campaigns. The solution’s optimization technology indicates in real time which messages are ignored and which were able to resonate with customers, allowing users to navigate their campaigns towards optimal results. SMSEdge enables marketers to pre-test campaigns before committing to the big blast, and learn and improve based on measurable results.
Software by Edge Opti Techsmsedge.io