Sprout Social vs Coosto

Instagram

Snapchat for Business

Meta for Business

Instagram is a social networking app which lets users share photos & videos from their mobile phones, like posts, comment, send private messages, and more

Snapchat is a messaging & multimedia mobile platform that allows users to communicate with customers, create vertical video ads, and manage campaigns

Facebook for Business provides personalized marketing plans, industry insights, step-by-step guidance, and more.

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

Activity Dashboard

Activity Tracking

Ad hoc Reporting

Alerts/Notifications

Assignment Management

Audience Targeting

Automated Publishing

Automated Scheduling

Benchmarking

Brand Tracking

Calendar Management

Campaign Analytics

Campaign Management

Campaign Tracking

Categorization/Grouping

Charting

Collaboration Tools

Communication Management

Competitive Analysis

Competitor Monitoring

Contact Management

Content Library

Content Management

Conversion Tracking

Customer Engagement

Customer Experience Management

Customer History

Customer Segmentation

Customer Social Profiles

Customer Support

Customizable Branding

Customizable Reports

Dashboard

Data Visualization

Editorial Calendar

Employee Advocacy

Engagement Tracking

Feedback Management

File Sharing

Image Editing

Image Library

Influencer Tracking

Keyword Filtering

Keyword Tracking

Layout & Design

@mentions

Monitoring

Multi-Account Management

Multi-Channel Attribution

Multi-Channel Campaigns

Multi-Channel Data Collection

Multi-Channel Management

Multi-Channel Marketing

Negative Feedback Management

Performance Metrics

Post Scheduling

Publish Scheduling

Real-Time Analytics

Real Time Editing

Real-Time Monitoring

Real-Time Reporting

Reporting/Analytics

Reporting & Statistics

Response Management

Review Monitoring

Search/Filter

Sentiment Analysis

Social Advertising

Social Listening

Social Media Integration

Social Media Monitoring

Social Performance Management

Social Promotion

Tagging

Task Management

Task Progress Tracking

Third-Party Integrations

Trend Analysis

Visual Analytics

Web Tracking

Workflow Management

By industry, Sprout Social reviewers are most commonly professionals in marketing and advertising (28%). The most frequent use case cited is social media marketing (72% of reviewers).

Users and use cases

Some reviewers find the free trial without a credit card helpful, and they appreciate robust features for larger organizations. However, many reviewers feel pricing is high, and they say essential features are locked behind costly plans.

Value for money

The Sprout Social integration most frequently cited by reviewers is Instagram, a social networking product rated 4.5 out of 5 for its integration with Sprout Social.

Integrations

Sprout Social is a social media marketing program with key features that include post scheduling, automated publishing, reporting and analytics, content management, multi-account management, and more.

Sprout Social

Web-based

iPhone

iPad

Android

Hootsuite

Buffer

Later Social

Agorapulse

SocialPilot

Loomly

Zoho Social

CoSchedule Marketing Suite

SOCi

Cloud Campaign

monday.com

Metricool

Sendible

HubSpot Marketing Hub

Sprinklr

Khoros Marketing

Meltwater

Standard

Professional

Advanced

Enterprise

Account connection frustrations

Marketing Manager

Sprout got rid of our account manager and AU support teams, without telling us - we've been ghosted since before our contract was due to auto renew.

46% of reviewers feel negative about Account Management. Users report frequent issues with accounts disconnecting unexpectedly, requiring repeated logins or reconnections. They say managing multiple accounts can be cumbersome, with limitations on the number of profiles and occasional confusion around permissions or approvals. Reviewers mention that support for account-related problems is sometimes lacking, and changes in account management staff can disrupt continuity. Many find these challenges add unnecessary complexity to managing their social media presence.

Recurring technical glitches

79% of reviewers feel negative about Bugs and Issues. Users frequently report encountering glitches such as account disconnections, failed posts, inaccurate data, and inconsistent notifications. They say these technical problems disrupt workflows and sometimes require manual intervention or repeated troubleshooting. Reviewers mention that resolution times can be slow, and support responses often focus on workarounds rather than permanent fixes. Many feel that these recurring issues hinder their ability to rely on the platform for seamless social media management.

High cost and paywalls

65% of reviewers feel negative about Pricing. Users say the software is expensive, especially for small businesses or individuals, and that costs can quickly escalate with additional users or features. They express frustration with features being locked behind higher-priced tiers and annual contracts that are difficult to exit. Reviewers often compare the price unfavorably to other tools offering similar functionality at lower costs. Many feel the pricing model creates barriers for smaller organizations and makes it hard to justify the investment.

Centralized engagement management

97% of reviewers feel positive about the Smart Inbox. Users report that having all social media interactions, messages, and comments in a single, unified inbox streamlines their workflow and ensures no engagement is missed. They appreciate being able to assign tasks, monitor multiple accounts, and organize feeds efficiently. Reviewers indicate the Smart Inbox simplifies both inbound and outbound social management, making it easier to track responses and maintain timely communication. Many find the ability to split the inbox and monitor activity across teams particularly helpful for staying organized and responsive.

Intuitive and clean design

94% of reviewers feel positive about the User Interface. Users say the interface is clean, visually appealing, and easy to navigate, which enhances their overall experience. They find that menus and features are logically organized, making it simple to access tools and understand available options. Reviewers appreciate the minimalist design, which avoids clutter and unnecessary add-ons, allowing them to focus on their tasks. Many mention that the user-friendly layout shortens the learning curve for new users and makes onboarding straightforward for teams.

Streamlined team workflows

We were looking for a way to collaborate on socials comments across a team which is why we jumped on Sprout Social.

89% of reviewers feel positive about Team Collaboration. Users report that the platform supports efficient teamwork by allowing task assignment, approval workflows, and permission settings. They value the ability to collaborate across teams, delegate responsibilities, and keep everyone organized, regardless of location. Reviewers find that features like group management and built-in communication tools help teams coordinate efforts and respond quickly to social media needs. Many mention that onboarding new team members is easy due to the platform’s collaborative structure.

Comprehensive social oversight

Junior Designer

Because of its usability, high level of intuitiveness in its user interface, integrated functions, and established metrics for reports, Sprout Social is well-liked in my organization when managing social networks and all the content intended for them.

Amazing Designs!

It allows me to organize our posts, plan the content of my social networks, and best of all, leave scheduled publications.  

92% of reviewers feel positive about Social Media Management. Users indicate that the platform allows them to manage multiple social media accounts from one dashboard, saving time and improving productivity. They appreciate features like scheduling, analytics, engagement tracking, and reporting, which help streamline posting and monitor performance. Reviewers say having all notifications and messages in one place reduces the need to switch between platforms. Many find the robust analytics and reporting tools valuable for measuring results and refining their social strategies.

Content Creator

a little costly for mini content creators, as I have not started earning from my channels, it's a bit costly for me to maintain

President

If you’re an agency that is looking to destroy your bottom line, pass on expensive unnecessary costs to your clients and be locked in to a service that cares about nothing except squeezing every dime out of your business, Sprout Social is definitely the social media management platform for you!

Talent Acquisition

Super easy to use - our marketing team is able to publish quality content into Sprout, and I can easily spread it to my network with the click of a button - super cool way to generate engagement.

Customer Service Executive

It prevents me from having to log in and out of separate accounts just to respond to comments or DMs.

Operations

I tried a bunch of social content schedulers to find what would work best for my business.

Client Success Specialist

There are times when certain metrics display incomplete data and you need the assistance of Sprout Support to backfill missing data points.

Mobile Marketing Lead

In the case of individual subscriptions, logging into the same account from multiple devices becomes difficult, and may require a new verification or password change.

Detailer

Sprout Social's reporting and analytics are great, they have in-depth insights that help refine my social media strategy.

Graphic Designer

With over 25 profiles to manage, it makes it so easy to interact and schedule posts across all of them or individually.

Marketing Analytics and Research Manager

I wish they had access to more data (e.g. Instagram Reels, organic-only performance) , but it's an API limitation.

Marketing Coordinator

Having switched over from another provider the learning curve was quite simple as the user interface is intuitive.

I was promised that external approved were free, so sending approval requests to clients would not cost extra, they never mentioned that you’re only allowed 3 external approved for THE ENTIRE ACCOUNT.

Senior Digital Marketing Manager

It was a strong tool that did what we needed for a medium size business.

Furthermore, Sprout Social allows us to capture and organize important data, which can be displayed in a structured manner through its reporting capabilities.

Digital Marketing Specialist

Overall, Sprout Social has been a valuable tool for simplifying social media management.

Marketing Director

The vaue we're getting is great and they're willing to customize your plan based on what you need.

Additionally, it enables us to monitor comments, collect data, and access advanced analytics that aid in evaluating our success.

Social Media Coordinator

As a life long social media user and lover, Sprout makes it easy to do task such as social listening, scheduling, and reporting!

it creates a LOT of the same exact posts.

I like that all of our social stuff comes in to one place.

Digital Marketing Executive

The scheduling tools are very easy to use in the publishing area and the ability to use Groups is a nice touch.

Social Media Associate

I like the incredible statistics and data given for each platform.

Digital Strategy Marketing Manager

I wish there was a dedicated space on the create screen where I could rework the text specifically for Twitter, condensing it while leaving the rest of the message intact.

Outdated provider with cut back support staff but charging more for less.

It is very expensive and I feel like the data is the only difference between sprout and others.

Chief Marketing Officer

The Smart Inbox feature is a huge time saver as it eliminates the need to log in to each platform individually.

I’d like to learn more about all the features Sprout offers

Senior Marketing Campaigns Lead

Social Media Lead

The ease with which I can pre-schedule posts and preview them as they will appear natively on each platform is nice.

I've used Sprout Social across multiple jobs and have always been happy with the product and their team.

There seem to be superior alternatives, that cost less, and are more customer friendly.

I really don’t have any negatives about the platform other that the price could be a bit better.

Overall an awesome tool, however there are less expensive options that do very similar things

accountant

Overall, I think Sprout Social is a powerful tool that can help businesses and organizations manage social media more efficiently and effectively.

Their team is responsive and knowledgeable, always ready to assist with any issues or questions.

freelance content marketing strategist and writer

The guidance the platform offers for each channel, helping to select the right time, word length, keywords, etc. to ensure your post is best suited for each channel.

Sprout Social vs Coosto Comparison (2026)

Sprout Social

Coosto

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives