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Sprout Social vs Instagram Comparison (2026)

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Good recommendations?

Sprout Social

Instagram

Overview

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

Instagram is a social networking app which lets users share photos & videos from their mobile phones, like posts, comment, send private messages, and more

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

No videos yet

Pricing

Starting from

199

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

Free

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.4

609

324

217

Value for money

Ease of use

Features

Customer support

67%

would recommend this app

4.7

5.2K

3.8K

1.1K

187

Value for money

Ease of use

Features

Customer support

87%

would recommend this app

Pros

“Sprout Social is a reliable social media management solution that streamlines post scheduling and makes work easier for our team.”

Sergio R.

Coordinatore Infermieristico

“Instead of jumping between Facebook, Instagram, and the rest, I could post to all of them from one spot wich saved me a bunch of time.”

Zach W.

Enterprise Account Manager

“I was promised that external approved were free, so sending approval requests to clients would not cost extra, they never mentioned that you’re only allowed 3 external approved for THE ENTIRE ACCOUNT.”

Chris R.

President

Pros

“Instagram allows a user to be completely free in how they choose to use the app, such as username changes, editing existing posts and reels, and uploading content.”

Maria P.

Accessories Designer

“Features such as Reels, Stories, product tagging, and direct messaging make it easier to reach new customers and build relationships with existing ones.”

Gary A.

FOunder CEO

“I also appreciate recent quality-of-life updates, like being able to reorder photos in a carousel post after it has already been published without losing engagement metrics.”

Ysaura M.

psychologist

Cons

“It works good but it gets expensive fast, espcially if you have a few people on your team or a lot of accounts. If your just one person or a tiny business it might feel like to much money for what you need.”

Zach W.

Enterprise Account Manager

“If you’re an agency that is looking to destroy your bottom line, pass on expensive unnecessary costs to your clients and be locked in to a service that cares about nothing except squeezing every dime out of your business, Sprout Social is definitely the social media management platform for you!”

Chris R.

President

“a little costly for mini content creators, as I have not started earning from my channels, it's a bit costly for me to maintain”