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Sprout Social vs Facebook Business Suite Comparison (2026)

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Sprout Social

Facebook Business Suite

Overview

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

Facebook Business Suite can be used to manage and monitor business activity across Facebook, Instagram, and Messenger. It can be accessed via desktops as well as iOS and Android devices. With this tool, users can access real-time social media activity, respond to messages, and create posts, stories, or ads across all platforms.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

No videos yet

Pricing

Starting from

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

Free

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.4

610

324

218

Value for money

Ease of use

Features

Customer support

67%

would recommend this app

4.3

197

102

Value for money

Ease of use

Features

Customer support

72%

would recommend this app

Pros

“Sprout Social is a reliable social media management solution that streamlines post scheduling and makes work easier for our team.”

Sergio R.

Coordinatore Infermieristico

“Instead of jumping between Facebook, Instagram, and the rest, I could post to all of them from one spot wich saved me a bunch of time.”

Zach W.

Enterprise Account Manager

“Super easy to use - our marketing team is able to publish quality content into Sprout, and I can easily spread it to my network with the click of a button - super cool way to generate engagement.”

Mikey B.

Talent Acquisition

Pros

“Additionally did native content schedulers stays in immense amount of time by allowing us to plan, draft, and queue up post and story weeks in advance without requiring third party tools”

Cristin H.

Office manager

“But I like most about meta business suite is the ability to centralize and manage both Facebook and Instagram business assets from a single dashboard.”

Cristin H.

Office manager

“Overall, it is a very useful, free tool for basic social media management and tracking post metrics, though it could benefit from a smoother learning curve and fewer glitches.”

Melissa R.

Consultation

Cons

“It works good but it gets expensive fast, espcially if you have a few people on your team or a lot of accounts. If your just one person or a tiny business it might feel like to much money for what you need.”

Zach W.

Enterprise Account Manager

“a little costly for mini content creators, as I have not started earning from my channels, it's a bit costly for me to maintain”

Patricia M.

Content Creator

“There are times when certain metrics display incomplete data and you need the assistance of Sprout Support to backfill missing data points.”

Laura D.

Client Success Specialist

Cons

“The confusing navigation, the fact that it melds in with your personal profile, the fact that there are so many 'request approvals' that don't make sense, the fact that there are multiple places to create ads, multiple settings, like we have ads centre, ads manager, busines suite, page settings - it's so unituitive!”

Erin H.

Marketer

“It also doesn’t offer the depth of reporting or customization that more advanced tools provide, which can make campaign evaluation a bit limited—especially when managing multiple ad objectives or trying to dig into historical performance”

Ann L.

Head of Marketing

“Sometimes the application can feel a bit slow or glitchy when switching between different business accounts.”