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Textmagic vs Sinch Engage Comparison (2026)

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Sinch Engage logo

Sinch Engage

Overview

TextMagic is a business text-messaging service for sending notifications, alerts, reminders, confirmations and SMS marketing campaigns. The company is based in the UK, with over 14 years’ experience in helping businesses improve communications and mobile marketing.

Sinch Engage (formerly MessageMedia) is an easy, all-in-one messaging platform made for building stronger customer relationships. With support for SMS, MMS, RCS & WhatsApp, we make it easy to engage customers on mobile channels they love—at scale. CRM-integrated, 100% security, 24/7 support. 

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

99

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

260

5

4

3

2

1

200

35

8

7

10

  • Value for money
  • Ease of use
  • Features
  • Customer support
80%
would recommend this app

4.4

97

5

4

3

2

1

63

20

11

0

3

  • Value for money
  • Ease of use
  • Features
  • Customer support
72%
would recommend this app

Pros

“I like that I have a central place to message my customers on an individual basis, with a well designed platform where I can keep track of individual conversions.”
MM

Matt M.

Director

“I can quickly assign chats to other users to help keep them organized as well as pin top conversations, and filter by a number of parameters.”
CH

Crystal H.

Sales and Support

“I also like the addition of users under one account and it will show the name of who sent the message which is helpful when communicating with clients.”
JS

Jillian S.

Administrative Assistant

Pros

“The customer support is exceptional. When sending messages, I appreciate that I can view the message and send out a test before sending to review, never had that before.”
LG

Lori G.

HR Coordinator

“It is especially helpful when phone calls are just not possible especially with eh use of google translate embedded into the message system”
KI

Karen I.

Facilitator

“I often think I have return messages when I don't' because the red notification dot stays on most of the day after receiving one reply.”
KI

Karen I.

Facilitator

Cons

“Character limits in place for things such as spaces between letters means a simple SMS can be costly.”
PT

Phil T.

Marketing Manager

“buggy - dials the last number even when i'm trying to call a new number. and i can't lookup contacts by name i have to input the number to dial manually and type it in each time on my iphone 12 pro max.”
DC

David C.

owner

“The things I liked the least about TextMagic is that it costs a lot extra to add emojis to text.”
AL

Alex L.

Marketing Manager

Cons

“For us, operating at scale or across regions, Sinch offers weak compliance, unsecure routing, — which matters if you’re sending sensitive or critical communications, wish it was better”
Verified reviewer profile picture

Nicholas T.

Sales

“Also, the pricing can escalate quickly for higher-volume messaging, and integrations with certain CRMs weren’t as seamless as expected.”
LY

Leana Y.

VP of Marketing

“The Chatbot isn't that helpful and just sends a list of FAQs which is frustrating and impersonal especially as none of the FAQs were relevant to my request”
CC

Cherry C.

Support Services Senior Officer

  • Vendor responds to reviews
  • Last review10 months ago
  • Vendor responds to reviews
  • Last review6 months ago

Key features

  • Total features41
  • 2-Way Messaging
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts/Notifications
  • Appointment Management
  • Appointment Scheduling
  • Audience Targeting
  • Automated Responses
  • Automated Scheduling
  • Autoresponders
  • Batch Communications
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Chat/Messaging
  • Chatbot
  • Collaboration Tools
  • Communication Management
  • Compliance Management
  • Consent Management
  • Contact Database
  • Contact Management
  • Content Management
  • Customer Database
  • Customer Experience Management
  • Customer Segmentation
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Drip Campaigns
  • Email Management
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • Inbox Management
  • Interaction Tracking
  • Interactive Content
  • Key Performance Indicators
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Link Shortening
  • MMS
  • Marketing Automation
  • Mass Texting
  • Message Personalization
  • Mobile Alerts
  • Mobile Coupons
  • Mobile Keywords
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • One-to-One Messaging
  • Personalization
  • Polls/Voting
  • Push Notifications
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Real-time Conversations
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Marketing
  • SMS Messaging
  • Scheduled Messaging
  • Shortcodes
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Template Management
  • Templates
  • Text-to-Win
  • Third-Party Integrations
  • Visual Analytics
  • Workflow Management
  • Total features89
  • 2-Way Messaging
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts/Notifications
  • Appointment Management
  • Appointment Scheduling
  • Audience Targeting
  • Automated Responses
  • Automated Scheduling
  • Autoresponders
  • Batch Communications
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Chat/Messaging
  • Chatbot
  • Collaboration Tools
  • Communication Management
  • Compliance Management
  • Consent Management
  • Contact Database
  • Contact Management
  • Content Management
  • Customer Database
  • Customer Experience Management
  • Customer Segmentation
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Drip Campaigns
  • Email Management
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • Inbox Management
  • Interaction Tracking
  • Interactive Content
  • Key Performance Indicators
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Link Shortening
  • MMS
  • Marketing Automation
  • Mass Texting
  • Message Personalization
  • Mobile Alerts
  • Mobile Coupons
  • Mobile Keywords
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • One-to-One Messaging
  • Personalization
  • Polls/Voting
  • Push Notifications
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Real-time Conversations
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Marketing
  • SMS Messaging
  • Scheduled Messaging
  • Shortcodes
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Template Management
  • Templates
  • Text-to-Win
  • Third-Party Integrations
  • Visual Analytics
  • Workflow Management

Integrations

  • Total integrations1
  • ActiveCampaign
  • BigCommerce
  • Epic
  • HubSpot CRM
  • NetSuite
  • Salesforce Marketing Cloud
  • Shopify
  • Workato
  • Zapier
  • Zoho CRM
  • Total integrations10
  • ActiveCampaign
  • BigCommerce
  • Epic
  • HubSpot CRM
  • NetSuite
  • Salesforce Marketing Cloud
  • Shopify
  • Workato
  • Zapier
  • Zoho CRM