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Traackr
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Influencer discovery, relationship management and analytics
Table of Contents
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Traackr - 2026 Pricing, Features, Reviews & Alternatives
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Last updated: December 2025
Traackr overview
What is Traackr?
Traackr is a cloud-based influencer relationship and marketing management platform for global marketers and brands. With an extensive and growing database of prominent social media influencers across leading social media channels, its network spans 43 countries and 19 languages. Emphasizing the cultivation of relationships by connecting brands with verified influencers that best match a company’s values, Traackr also allows prior influencer contacts to be uploaded for centralized, unified management. Ownership can be assigned among marketing teams to aid collaboration, while sourcing tools include a scoring algorithm for finding new influencers based on genuine influence.
In addition, this “real influence” is validated by real time tracking features including the tracking of conversations and activity. Influencer content is monitored and aggregated to keep a close eye on activity and the brand mentions as contracted, in order to leverage the most effective times for audience connection. Traackr support this with built-in analytics capabilities with data visualizations and charts for analyzing performance in 360-degree detail. Brands can evaluate how influencer initiatives, content and social channels are delivering on engagement, while using benchmarks to identify baselines of improvement for brand share of influence etc. Traackr was named “Best Influencer Marketing Management Platform” in the 2022 MarTech Breakthrough Awards.
Key benefits of using Traackr
• Traackr provides marketers with access to a large, expanding influencer database across social media channels including Instagram, Facebook, YouTube, Twitter and Stack Overflow.
• Track and retain a unified, centralized record of activity and influencer communications, while monitoring influencer activities while they happen, to detect brand mentions for honoring contractual obligations.
• Allows users to assess influencer audience authenticity, quality and value while detecting any fraudulent activity and ensuring that sponsored influencer relationships or endorsements are correctly disclosed for regulatory compliance purposes.
• Traackr provides analytics capabilities including visualized audience insights and performance metrics across all content and social accounts, with benchmarking against competitors in terms of share of voice or engagement, etc.
Starting price
Alternatives
with better value for money
Traackr’s user interface
Traackr reviews
Overall rating
4.6
/5
32
Positive reviews
97
%
- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend8.84/10
5
4
3
2
1
19
12
1
0
0
Lauren B.
Sr. Marketing Manager
Fabian T.
Market Intelligence
Giulia S.
Social Media & Content Executive
Scarlette T.
Founder
Julia M.
Influencer Marketing Coordinator
Olivia P.
Account Manager
Who uses Traackr?
Based on 32 verified user reviews.
Company size
Small Businesses
Midsize Businesses
Enterprises
Top industries
Use cases
Traackr's key features
Most critical features, based on insights from Traackr users:
All Traackr features
Features rating:
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Traackr pricing
Value for money rating:
Starting from
17000
User opinions about Traackr price and value
Value for money rating:
To see what individual users think of Traackr's price and value, check out the review snippets below.
Lauren B.
Sr. Marketing Manager
Fabian T.
Market Intelligence
Traackr integrations (4)
Top integrations
Traackr support options
Typical customers
Platforms supported
Support options
Training options
Traackr FAQs
Traackr has the following typical customers:
Large Enterprises, Mid Size Business, Small Business
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Q. What languages does Traackr support?
Traackr supports the following languages:
English
Q. Does Traackr offer an API?
No, Traackr does not have an API available.
Q. What level of support does Traackr offer?
Traackr offers the following support options:
Email/Help Desk, Chat