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X Pro vs Brandwatch Comparison (2026)

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Brandwatch logo

Brandwatch

Overview

TweetDeck is your personal browser for staying in touch with what is happening now, connecting you with your contacts across Twitter, Facebook and more.

Understand your customers, your brand, and your market with Brandwatch’s advanced Consumer Intelligence platform.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

Free

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.5

1K

5

4

3

2

1

605

342

93

3

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
78%
would recommend this app

4.2

255

5

4

3

2

1

105

111

32

4

3

  • Value for money
  • Ease of use
  • Features
  • Customer support
57%
would recommend this app

Pros

“I prefer how X Pro provides advanced features and high performance, making work easier and more efficient.”
SE

Serge E.

Mobilizer

“X allows social sharing and expressing your opinions”
Verified reviewer profile picture

Brian Z.

Creative consultant

“The ability to monitor multiple accounts and lists at once, schedule tweets, and receive real-time notifications has made a significant impact on my productivity.”
Verified reviewer profile picture

jose m.

CEO

Pros

“It’s a strong platform for social listening, brand monitoring, and understanding online sentiment. Once I became familiar with the setup and filters, it made tracking conversations and creating reports much easier.”
Verified reviewer profile picture

Vishakha P.

Social Media Manager

“What I liked most about Brandwatch was the Security, Analytics and Reporting capabilities, along with the strong data coverage and customizable reports.”
SO

Stefanie O.

Customer success

“It also has a strong cost-benefit for us, and the fact that it’s aligned with data protection standards like LGPD brings a lot of security, it’s even helped us move forward and close deals.”
DA

Daniel A.

Senior Market Intelligence and Consumer Insights Analyst

Cons

“I guess I would say the only con is it does take a lot of impressions to get monetized even despite having a premium plan (which you also have to have to be eligible)”
SR

Skyler R.

Freelance Social Media Marketing Specialist

“Limited to Twitter: TweetDeck is primarily designed for managing and monitoring Twitter accounts, and may not be as suitable for users who need to manage accounts on other social media platforms.”
PS

Palla S.

SEO Consultant

“The most i least like from TweetDeck is no longer free AKA must buy (Twitter Blue)”
Verified reviewer profile picture

Anggra A.

IT Support

Cons

“The reporting component. When data pulled through Brandwatch was compared to data pulled from in platform, the figures did not match.”
JH

Jordan H.

Social Media Coordinator

“I found that more of our complex issues were not able to be efficiently solved by the online customer service team, and some issues dragged out for weeks.”
JH

Jordan H.

Social Media Coordinator

“Across large datasets it frequently cited the same mention to support multiple different insights, which made it feel less like a rigorous analytical tool and more like a pattern-matcher looking for something to say.”
AD

Aneri D.

Student

  • Vendor responds to reviews
  • Last review2 years ago
  • Vendor responds to reviews
  • Last review6 months ago

Key features

  • Total features6
  • @mentions
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Escalation
  • Alerts/Notifications
  • Analytics
  • Approval Process Control
  • Audience Analytics
  • Audience Engagement
  • Audience Targeting
  • Automated Publishing
  • Automated Responses
  • Automated Scheduling
  • Benchmarking
  • Brand Guidelines
  • Brand Management
  • Brand Tracking
  • CRM
  • CRM Integration
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Categorization/Grouping
  • Charting
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Competitor Monitoring
  • Contact Database
  • Contact Management
  • Content Discovery
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Advocacy
  • Customer Engagement
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Demographic Data
  • Digital Asset Management
  • Drag & Drop
  • Email Alerts
  • Engagement Tracking
  • Faceted Search/Filter
  • Filtering
  • Generative AI
  • Hashtag Tracking
  • Image Classification
  • Image Editing
  • Image Library
  • Impact Measurement
  • Influencer Discovery
  • Influencer Relationship Management
  • Influencer Tracking
  • Keyword Filtering
  • Keyword Tracking
  • Machine Learning
  • Media Monitoring
  • Metadata Management
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Natural Language Processing
  • Negative Feedback Management
  • Part of Speech Tagging
  • Performance Metrics
  • Post Scheduling
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Response Management
  • Review Monitoring
  • Review Sharing
  • Role-Based Permissions
  • Scoring
  • Search/Filter
  • Sentiment Analysis
  • Single Sign On
  • Social Advertising
  • Social Listening
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Template Management
  • Text Analysis
  • Third-Party Integration
  • Third-Party Integrations
  • Topic Classification
  • Trend Analysis
  • Visual Analytics
  • Visualization
  • Widgets
  • Workflow Management
  • Total features121
  • @mentions
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Escalation
  • Alerts/Notifications
  • Analytics
  • Approval Process Control
  • Audience Analytics
  • Audience Engagement
  • Audience Targeting
  • Automated Publishing
  • Automated Responses
  • Automated Scheduling
  • Benchmarking
  • Brand Guidelines
  • Brand Management
  • Brand Tracking
  • CRM
  • CRM Integration
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Categorization/Grouping
  • Charting
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Competitor Monitoring
  • Contact Database
  • Contact Management
  • Content Discovery
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Advocacy
  • Customer Engagement
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Demographic Data
  • Digital Asset Management
  • Drag & Drop
  • Email Alerts
  • Engagement Tracking
  • Faceted Search/Filter
  • Filtering
  • Generative AI
  • Hashtag Tracking
  • Image Classification
  • Image Editing
  • Image Library
  • Impact Measurement
  • Influencer Discovery
  • Influencer Relationship Management
  • Influencer Tracking
  • Keyword Filtering
  • Keyword Tracking
  • Machine Learning
  • Media Monitoring
  • Metadata Management
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Natural Language Processing
  • Negative Feedback Management
  • Part of Speech Tagging
  • Performance Metrics
  • Post Scheduling
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Response Management
  • Review Monitoring
  • Review Sharing
  • Role-Based Permissions
  • Scoring
  • Search/Filter
  • Sentiment Analysis
  • Single Sign On
  • Social Advertising
  • Social Listening
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Template Management
  • Text Analysis
  • Third-Party Integration
  • Third-Party Integrations
  • Topic Classification
  • Trend Analysis
  • Visual Analytics
  • Visualization
  • Widgets
  • Workflow Management

Integrations

  • Total integrations2
  • Bitly
  • Box
  • Bynder
  • Dropbox
  • Hootsuite
  • HubSpot Service Hub
  • Khoros Marketing
  • Meta for Business
  • Neurons
  • QBank
  • Salesforce Sales Cloud
  • Salesforce Service Cloud
  • Shopify
  • Tipalti
  • Twitter/X
  • Zendesk Suite
  • Total integrations14
  • Bitly
  • Box
  • Bynder
  • Dropbox
  • Hootsuite
  • HubSpot Service Hub
  • Khoros Marketing
  • Meta for Business
  • Neurons
  • QBank
  • Salesforce Sales Cloud
  • Salesforce Service Cloud
  • Shopify
  • Tipalti
  • Twitter/X
  • Zendesk Suite