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Yext vs BrightLocal Comparison (2026)

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Good recommendations?

Yext

BrightLocal

Overview

Yext is the leading digital presence platform for multi-location brands, powering the knowledge behind every customer engagement. With one central platform, brands can turn their digital presence into a differentiator by delivering consistent, accurate, and engaging experiences to customers.

BrightLocal is a dedicated platform to help marketing agencies and in-house marketers succeed at local SEO. Its powerful toolset includes local rank tracking, citation tracking, GMB auditing, local search auditing, and review management tools. Every report can be white-labeled.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

199

Per year

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.2

117

Value for money

Ease of use

Features

Customer support

69%

would recommend this app

4.8

283

248

Value for money

Ease of use

Features

Customer support

92%

would recommend this app

Pros

“I currently have 37 client locations currently under my management with Yext and all of those clients are very happy with Yext results.”

Bill T.

Owner and Chief SEO Consultant

“The support representative said, to "perform some functions" we had to go up to the URL and remove some text.”

David P.

Professor

“My only hiccup was the differences in prices from one entity to another, but they still have good affordable prices.”

Jacob N.

Marketing Coordinator

Pros

“The audit tool provides clean, white-label reports that we can share directly with clients, while the citation builder takes the painful guesswork out of building consistent local signals.”

John B.

Chief Digital Officer

“My absolute favorite features are the Local Search Audit and the Citation Builder.”

John B.

Chief Digital Officer

“This allows me to easily navigate the dashboard and view updates.”

Oliver M.

SEO Lead

Cons

“We recognize that if we were not engineers, the integration of the IYext software would be extremely complicated with internal Google systems and may require a significant effort, especially if there are legacy systems involved, in this case there are too many.”

James P.

Senior Software Development Engineer

“Absolutely Horrible, worst experience ever!”

Jarret V.

Marketer

“We quickly learned as an "agency" we could not connect GMB (GBP) of our clients to Yext because we were not the "administrators" of the accounts.”

David P.

Professor

Cons

“Not all of the directory listings go live, and in some instances, new listings are created on directories where the Brightlocal team cannot edit an existing listing - this goes against the principle of having one listing with the same NAP data across all other listed directories.”

Oliver M.

SEO Lead

“For example when I tried to customize dashboard, it would not save.”