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Market Research Software for Windows

Last updated: February 2026

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72 software options

Alchemer logo

Alchemer

Customer experience management and online survey platform

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The Alchemer Platform is the ideal solution for teams, departments, or for an entire organization looking to close the feedback loop with their customers and employees. Transform data into strategic action by effortlessly collecting, analyzing, and delivering actionable guidance—at any scale.

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Tremendous logo

Tremendous

Rewards people love

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Tremendous is best platform to incentivize market research participants. Send gift cards, prepaid Visa® cards, cash, and more — instantly across the globe.

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Typeform logo

Typeform

Category Leaders

Interactive form builder for data collection

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Capture richer insights with adaptive surveys, AI-powered follow-ups, and faster analysis of patterns and trends.

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Zoho Survey logo

Zoho Survey

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Cloud-based tool for creating and manging surveys

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Zoho Survey offers a customizable online survey maker for businesses to gather insights. With over 30 question types, advanced logic, and multilingual support, users can create targeted questionnaires. Surveys can be distributed via email, social media, and QR codes, collecting responses online or offline. The platform provides analytics like sentiment analysis, word clouds, and cross tabulation to help organizations understand customer satisfaction, employee experience, and market research.

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Jotform logo
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Cloud-based form builder tool for digital forms.

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Create and deploy powerful market research surveys in minutes with Jotform Enterprise.

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Nextiva logo

AI-enabled solution to streamline business communication

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AI-enabled solution that helps connect businesses to all of their conversations on one, AI-powered platform, helping them understand their customers in real-time to create personalized experiences that set them apart.

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XM for Strategy & Research logo
Category Leaders

Customer insights & brand research survey management tool

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Qualtrics CoreXM is the the most trusted enterprise market research platform in the world to capture, analyze and act on data. Our flexible platform features make it easy to build beautiful, complex surveys with state of the art features. Track consumer behavior across diverse segments.

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Survio logo
Category Leaders

Turn feedback into growth with Survio.

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Trusted by 5M+ users, Survio is a secure, GDPR-compliant survey platform with powerful features for every device.

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Similarweb logo

Website & app traffic data analysis

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Similarweb empowers businesses to grow, outperform competitors, and win their market. From traffic metrics to channel insights and industry trends, it delivers the digital intelligence needed to understand your audience and lead your category.

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MediaRadar logo

Media ad sales intel for ad sales professionals & agencies

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MediaRadar is a cloud-based sales enablement tool for ad sales professionals & agencies. The online MediaRadar platform aims to streamline the sales process by providing ad sales teams with market analysis to help close more deals and to determine who to talk to, when to reach out, and what to say.

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ATLAS.ti logo

Qualitative data analysis for text, graphical, audio & video

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ATLAS.ti is a qualitative data analysis platform, which allows businesses to analyze content including text, graphics, audio, and video for quality. The platform can be deployed in the cloud or on-premise using Windows, Mac, Android, or iOS devices.

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Lighthouse Studio logo

Market research software for government agencies

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Lighthouse Studio is a market research software that helps businesses conduct online and offline surveys to collect responses and run market simulations. Key features include multi-objective search algorithms, alternative-specific conjoint designs, utility constraints, prohibitions, and conditional display.

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Xoxoday logo

Global rewards, recognition, loyalty and incentive solutions

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An AI-powered platform offering businesses a comprehensive suite of loyalty, rewards, incentives, and engagement solutions. Designed to help organisations acquire, retain, and engage customers, partners, employees, and sales teams, Xoxoday enables personalised, technology-driven reward experiences

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SurveyLab logo

Survey software and questionnaire tool

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Survey software that can work with any survey panel incl. Cint, Dynata (ResearchNow/SSI), PeanutLabs and more. Teamwork. Powerful analytics and data filtering options.

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SurveySparrow logo
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Software for creating and managing feedback and surveys

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SurveySparrow lets you turn surveys into conversations. With a conversational interface, SurveySparrow enables users to create and share highly engaging, mobile-first surveys that offer a chat-like experience.

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Make Opinion logo
Category Leaders

fast insights, real people

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Market Research in the Digital Age. Seamless Integration with other Native Applications. Secure and Compliant. DIY Research at a Fraction of the Cost. Connect with Customers. Discover insights. Get Quality Answers. Analyze and Export Results. All in One Platform.

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Giftbit logo

Digital rewards for seamless incentive programs

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Use Giftbit to buy, send & track digital gift cards to attract, engage & reward research participants. Send individually or in bulk with our simple web-app, integrate directly with our API, or connect your apps to trigger via Zapier. Free account, on-demand.

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Elium logo

Smart knowledge for global operations and customer services

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Elium is an award-winning EU knowledge management solution that enables businesses to enhance knowledge accuracy, accessibility, and governance. Elium Hub centralises information for global operations, while Elium Desk provides frontline teams with the right knowledge to improve service quality.

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IdSurvey logo

Survey software specialized in phone surveys, web, offline

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IdSurvey is a cloud-based solution for surveys via telephone, web and face to face (CATI-CAWI-CAPI). Key features include text piping, 50+ questions, multi-channel distribution, audience targeting, SMS and Email sender, data export, and reporting.

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Snap Survey Software logo

Cloud based survey and feedback management platform

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Snap Surveys is an online survey management platform with advanced tools to create & design surveys, collect data, manage feedback, analyze results, and generate customized reports with meaningful insights.

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Key Survey logo

Cloud based and on premise survey software

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Key Survey is an enterprise survey solution that allows users to design surveys, collect responses and analyze data through advanced tools

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LimeSurvey logo

Free international cloud-based survey software

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LimeSurvey is an open-source online survey tool offering a range of features for creating polls, questionnaires, and surveys. It supports complex validation rules, conditional logic, quota management, and is available in over 80 languages, catering to educational, business, and research needs.

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SurveyJS logo

JavaScript Form Builder — Simplify forms. Secure your data.

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SurveyJS is a product family of client-side UI components that simplify data collection in your JavaScript application. Create and style dynamic JSON-based forms using a self-hosted form builder that features a CSS theme editor and GUI for conditional rules and form branching.

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CrawlQ logo

AI-based content creation software

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CrawlQ is an artificial intelligence (AI) software that helps businesses generate personalized content, conduct market research, monitor customer behavior, manage competitor analysis, and more from within a unified platform. With the market spying wizard, staff members can create buyer personas and automate content creation workflows by finding trending topics, podcasts, videos, question-answer databases, news, and other media content.

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Voxco Online logo

Flexible online survey software

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Voxco Online is a cloud-based online flexible survey creation & distribution tool. It's designed for survey organizations and its inside departments.

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