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Craft.io vs airfocus Comparison

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Overview

Craft.io is an award-winning product management platform enterprises trust to build great digital products with confidence....

Category Leaders

Product management made easy with a flexible platform that helps you manage strategy, understand user needs, prioritize,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

19

/user

Per year

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

83

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.4

32

5

4

3

2

1

16

14

2

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.5

116

5

4

3

2

1

63

48

5

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

It is also a beautifully designed peice of software that is clean, modern, and a joy to use.
Overall it has been great, wonderful find to have up to date information.
It's easy and beautiful, plainly a joy to use it compared to Jira.

Pros

Priority poker are easy to use and very powerful to make people involved in the priorization process. Item mngt is intuitive (with a very nice filtering capability, thanks for that!).
Very positive, however I am interested in what kind of customisations that can be done for our organizations needs.
I use the items view to see the prioritized list of projects and their scores and the chart view has been helpful to visualize and highlight the quick win projects.

Cons

Unable to post links with ampersands in the URL in comments. Permalinks stop randomly working and bring to a different view.
Sometimes it's not accurate when it comes to who edited a story/item. This can cause quite the problem for paper trails.
Plenty of bugs and poor usability features. Assigning a story to somebody will move the current swimlane to the first swimlane.

Cons

Adding a criteria leads to losing scoring for all items. Value axis of a criteria cannot be scaled after its definition.
The time planning failed for me because the timeline features did not match my expectations.
I probably missed some steps in the mapping that caused this issue.
  • Vendor responds to reviews
  • Last reviewa year ago
  • Vendor responds to reviews
  • Last review9 months ago

Key features

  • Total features105
  • "What If" Scenarios
  • @mentions
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Agile Methodologies
  • Alerts/Notifications
  • Application Management
  • Archiving & Retention
  • Assessment Management
  • Assignment Management
  • Bar Chart
  • Brainstorming
  • Budgeting/Forecasting
  • Calendar Management
  • Change Management
  • Charting
  • Collaboration Tools
  • Color Codes/Icons
  • Commenting/Notes
  • Communication Management
  • Configurable Workflow
  • Customer Journey Mapping
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Visualization
  • Deadline Management
  • Dependency Tracking
  • Design Management
  • Discussions/Forums
  • Drag & Drop
  • Engagement Tracking
  • Evaluation Management
  • Feedback Management
  • File Sharing
  • For IT Project Management
  • Gamification
  • Gantt/Timeline View
  • Goal Management
  • Goal Setting/Tracking
  • Guest Access
  • Idea Management
  • Idea Ranking
  • Ideation
  • Issue Management
  • KPI Monitoring
  • Kanban Board
  • Lifecycle Management
  • Milestone Tracking
  • Mobile Access
  • Multi-board
  • Multiple Projects
  • Negative Feedback Management
  • Performance Metrics
  • Planning Tools
  • Polls/Voting
  • Portfolio Management
  • Prioritization
  • Product Data Management
  • Product Lifecycle Management
  • Product Roadmapping
  • Progress Reports
  • Progress Tracking
  • Project Management
  • Project Planning
  • Project Planning/Scheduling
  • Project Scheduling
  • Project Templates
  • Project Time Tracking
  • Project Tracking
  • Project Workflow
  • Projections
  • Ratings/Reviews
  • Real-Time Data
  • Real-Time Reporting
  • Real-Time Updates
  • Release Planning
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Reporting/Project Tracking
  • Requirements Management
  • Requirements Review
  • Resource Management
  • Risk Management
  • Roadmapping
  • Role-Based Permissions
  • SSL Security
  • Scenario Planning
  • Search/Filter
  • Single Sign On
  • Sprint Planning
  • Stakeholder Defined Attributes
  • Status Tracking
  • Strategic Planning
  • Supports Scrum
  • Surveys & Feedback
  • Tagging
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Task Scheduling
  • Template Management
  • Templates
  • Third-Party Integrations
  • Time Tracking
  • Timeline Management
  • To-Do List
  • Traceability
  • Trend Analysis
  • Version Control
  • Visual Analytics
  • Visual Workflow Management
  • Visualization
  • Workflow Management
  • Total features64
  • "What If" Scenarios
  • @mentions
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Agile Methodologies
  • Alerts/Notifications
  • Application Management
  • Archiving & Retention
  • Assessment Management
  • Assignment Management
  • Bar Chart
  • Brainstorming
  • Budgeting/Forecasting
  • Calendar Management
  • Change Management
  • Charting
  • Collaboration Tools
  • Color Codes/Icons
  • Commenting/Notes
  • Communication Management
  • Configurable Workflow
  • Customer Journey Mapping
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Visualization
  • Deadline Management
  • Dependency Tracking
  • Design Management
  • Discussions/Forums
  • Drag & Drop
  • Engagement Tracking
  • Evaluation Management
  • Feedback Management
  • File Sharing
  • For IT Project Management
  • Gamification
  • Gantt/Timeline View
  • Goal Management
  • Goal Setting/Tracking
  • Guest Access
  • Idea Management
  • Idea Ranking
  • Ideation
  • Issue Management
  • KPI Monitoring
  • Kanban Board
  • Lifecycle Management
  • Milestone Tracking
  • Mobile Access
  • Multi-board
  • Multiple Projects
  • Negative Feedback Management
  • Performance Metrics
  • Planning Tools
  • Polls/Voting
  • Portfolio Management
  • Prioritization
  • Product Data Management
  • Product Lifecycle Management
  • Product Roadmapping
  • Progress Reports
  • Progress Tracking
  • Project Management
  • Project Planning
  • Project Planning/Scheduling
  • Project Scheduling
  • Project Templates
  • Project Time Tracking
  • Project Tracking
  • Project Workflow
  • Projections
  • Ratings/Reviews
  • Real-Time Data
  • Real-Time Reporting
  • Real-Time Updates
  • Release Planning
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Reporting/Project Tracking
  • Requirements Management
  • Requirements Review
  • Resource Management
  • Risk Management
  • Roadmapping
  • Role-Based Permissions
  • SSL Security
  • Scenario Planning
  • Search/Filter
  • Single Sign On
  • Sprint Planning
  • Stakeholder Defined Attributes
  • Status Tracking
  • Strategic Planning
  • Supports Scrum
  • Surveys & Feedback
  • Tagging
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Task Scheduling
  • Template Management
  • Templates
  • Third-Party Integrations
  • Time Tracking
  • Timeline Management
  • To-Do List
  • Traceability
  • Trend Analysis
  • Version Control
  • Visual Analytics
  • Visual Workflow Management
  • Visualization
  • Workflow Management

Integrations

  • Total integrations23
  • Asana
  • Basecamp
  • Dropbox Business
  • GitHub
  • GitLab
  • Gmail
  • Google Calendar
  • Google Drive
  • HubSpot CRM
  • Jira
  • Microsoft 365
  • Microsoft Excel
  • Microsoft Outlook
  • Microsoft Teams
  • QuickBooks Online Advanced
  • Slack
  • Trello
  • Xero
  • Zapier
  • Zendesk Suite
  • Total integrations16
  • Asana
  • Basecamp
  • Dropbox Business
  • GitHub
  • GitLab
  • Gmail
  • Google Calendar
  • Google Drive
  • HubSpot CRM
  • Jira
  • Microsoft 365
  • Microsoft Excel
  • Microsoft Outlook
  • Microsoft Teams
  • QuickBooks Online Advanced
  • Slack
  • Trello
  • Xero
  • Zapier
  • Zendesk Suite

User reviews that mention these apps

AvatarImg
AvatarImg

Peter G.

Financial Services, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Craft.io logo

Craft.io

Craft.io - A product management tool definitely worth your attention!

Reviewed a year ago

It's been really good for the main...it's easy to label this as something of a jack of all (product) things but the master of none part of the saying doesn't do it justice! I like the way new features come readily and they are listening to their users. Even the handful of times of needed their support the answers have been always helpful. I'd used Aha! in the past and is way less of a cumbersome beast in comparison.

Pros

It feels like a product tool created by product people. The product is easy to use and no problems to integrate with Jira. Setting things up to how I want was simple enough and the broad range of features. Road mapping is pretty dynamic and easy to switch views subject to audience. It's great value for money in relation to others.

Cons

Whilst the road mapping part is very good, cosmetically it is weaker than others (like Productboard or Airfocus). OKR management is a bit limited currently. Setting them up and connecting them is totally fine but I'd like to see better visibility on how well (or not) they are being achieved.