craft Pricing, Features, Reviews & Comparison of Alternatives


End-to-end product management for agile teams

4.54/5 (13 reviews)

craft overview

Craft is a start-to-end, agile product management platform that enables organizations to discover ideas, generate story maps, collaborate on projects, and create product prototypes. The solution helps entrepreneurs and highly experienced product managers and owners to better plan stories, sprints and roadmaps, as well as collaborate with all teams in a single, centralized location.

Craft enables users to discover, collect and explore ideas and feedback from teams and customers, centralizing all questions for each third party or client with a complete backlog. Product managers and owners can brainstorm using the platform’s user story mapping features, and create epics or stories. Users can also add designs with a click, for intuitive product specifications that can be shared across teams.

Craft’s product roadmaps and sprints help streamline features, epics and stories to reflect the most up to date plan, useful for keeping stakeholders in the know. Product managers can manage workflows and resources for multiple teams at a time, coordinating UX, research, data science, marketing and R&D teams to implement different aspects of the same task.

The platform helps users keep all stories synced with design, development, and other business workflows by connecting directly with workflow tools and visual sources in real time. Craft can automatically sync with Jira and Google Drive, helping users cut down on data entry time or potential errors.


Starting from
Pricing options
Value for money
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Business size



United States, Asia, Australia, Brazil, Canada and 7 other markets, Europe, Germany, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

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craft reviews

Value for money
Ease of use
Customer support
Adnan Khan

Craft Review

Used daily for 1-2 years
Reviewed 2019-05-08
Review Source: Capterra

I think craft is a wonderful, all in one solution for product teams. I love it and wouldn't go back to any other software for this purpose. I really like the way craft is structured, and the different views it gives me to organise and work on my backlog items. Craft has made life so much easier and more organised for me and my team. Starting with the roadmap where it forces me to thin in terms of goals and initiatives, and moving on to the backlog where it gives me a very helpful workflow view to take stories through a proper process, and finally the list view which I use the most to work on my stories.

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Paul Davis

Supports the entire product management life cycle with a rich and easy to use interface

Used daily for 6-12 months
Reviewed 2017-09-12
Review Source: Capterra

I need a tool to track documents and workflow associated with product management. This tool does that very well.- Allows me to capture all the documents I need from 1) feature prioritization, 2) discovery, 3) design, 4) User testing all in one place. (Also supports implementation but we still use Pivotal Tracker for that.) - Very natural feeling interface, particularly once you learn how the story attributes (theme, epic, story type, version, sprint, team, and worker) work in the interface. - Allows stories to be assigned to different teams (and sprints for each team) for different stages of development (prioritization, discovery, design, user testing, etc.) is awesome - The kanban boards are well designed and implemented

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Dan Dilworth

Totally in Love with the Simplicity

Used daily for less than 6 months
Reviewed 2017-09-05
Review Source: Capterra

Built shared understanding with a geographically fragmented team. Getting on the same page with a virtual team is not easy, this tool is greatly assisting in making that happen. The visual user story view is a game changer. Most tools place emphasis on plan and build, but Craft excels and wrangling in the mountain of spreadsheets and docs in the discovery phase. This tool ensures shared understanding with the entire team, arguably the most critical aspect to a successful product launch. Oh, and yes, it does push and integrate with Jira with two-way sync. So there is little reason to not give this tool a go. Last thing I'll say, the tool is beautifully designed and so intuitive and easy to use. For that alone I'm a fan.

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Chris Klopper

Great Customer Service

Used weekly for free trial
Reviewed 2019-04-22
Review Source: Capterra

The onboarding process is the best I have experienced to date. The visualisation is really very clear and I also benefitted greatly for the FREE trial experience. The example project dealt with is intuitive and very easy to follow. It helped me to better understand whether the Craft solution is indeed what I am looking for. I am looking at Craft on behalf of a current client whose business I am convinced will be greatly assisted by what the team offers. However, I found the Customer Success Team to be really very attentive. The Intercom dialogue feature is also a great help this early in the process.

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George Pond

Love this!

Used daily for 6-12 months
Reviewed 2016-09-05
Review Source: Capterra

I`m using Craft for 2 products. It is great for collaboration with developers team. We have integrated JIRA and now I got the whole vision of product development.- Incredible UI/UX - Good support

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craft pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Lite ($19 p/month)
Up to 3 Products; Github, Dropbox &G Drive Integrations; User Story Editor; User Story Mapping; Roadmap Planning; Kanban Board
Team ($49 p/month)
Everything in Lite + Up to 5 Products; Unlimited Viewers; Unlimited Cloud; Integrations; Custom Workflows; Feedback Management; Roadmap Portfolio View; Roadmap Lanes; Custom Fields; Priority Scoring; Custom Terminology
Enterprise (request quote)
Unlimited Users; Unlimited Products; Unlimited Viewers; On Premise Jira & TFS; Integrations; 24/7 Support; Single Sign On; Private Cloud; SLA

craft features

Collaboration Tools
Collaborative Workspace
Drag & Drop Interface
Task Management
Task Tracking

API (170 other apps)
Activity Dashboard (106 other apps)
Activity Tracking (96 other apps)
Automatic Notifications (112 other apps)
Gantt Charts (95 other apps)
Progress Tracking (100 other apps)
Project Management (139 other apps)
Project Planning (129 other apps)
Project Time Tracking (141 other apps)
Project Tracking (95 other apps)
Projections (309 other apps)
Third Party Integration (115 other apps)
Timesheets (106 other apps)

Additional information for craft

Key features of craft

  • Prioritization
  • Content import / export
  • Collaboration
  • Feature management
  • Collect ideas & feedback
  • User story mapping
  • Shareable product specification
  • Product designs
  • Behaviors & flows
  • Product roadmaps
  • Workflow management
  • Resource management
  • Team implementation
  • Agile tools
  • Milestone tracking
  • Requirements management
View All Features


Craft allows users to have a single place where all product requirements, planning and collation is done, accessible and visible to everyone in the company.

The solution provides users with a dynamic and evolving platform for all agile product management and development cycles.

Users are able to work with customers closely, and translate all technical requirements for projects to business people effectively.

Craft enables users to get a single source of truth, and centralize all questions for each third party or client, including a full backlog.

Craft enables automatic sync with JIRA and Google Drive, allowing users to focus on their job rather than updating documents.