Wondering - 2026 Pricing, Features, Reviews & Alternatives

Test product hypotheses and make informed decisions 16X faster. The product teams at Butternut Box and Katkin have shortened their time-to-insight, enabling them to continuously test their product assumptions and iterate on designs with their customers.

Our customers say it best. Matilde Canuti, Senior Product Designer at Katkin, explains how Wondering’s AI-led user interviews and design testing has helped them make product decisions faster:

"With traditional user interviews it would take weeks to set up and complete interviews, but with Wondering, I can launch an AI-led study on a Friday evening and have results by Monday morning," Matilde says. "We completed a full research project in just 3 days with detailed interviews with more than 30 users, which would have taken weeks to complete previously."

“As the AI is trained to ask intelligent interview-style follow-up questions, the depth and richness of the insights we get are not compromised compared to a traditional user interview. The AI-led interviews are able to stay on topic, remain professional and even express empathy throughout the interaction with the user, which is important when speaking to people about subjects close to their hearts, such as their pets.” Mathilde continues.

"Shortening the time it takes us to get insights also has helped stakeholder engagement with research, because it enables them to quickly get an understanding of user needs”.

“What we also like about Wondering,” Matilde added, “was the wide range of users we can speak to. We have access to Wondering’s global panel of 120,000 participants for discovery research to identify problems and validate concepts; we can also use their in-product studies to interview customers as they use our products, helping us get feedback on new designs and get insights about the product journeys they go through.”

Capture insights human researchers can't with scalable AI-led multilingual research. StreamElements uses Wondering to increase product adoption and scale their user insights. With Wondering they can:

- Efficiently target real customers in-product: StreamElements use Wondering’s in-product integration to send in-product research studies to targeted cohorts of customers in key product journeys based on the actions they take within their platform
- Uncover user needs and pain points continuously: With Wondering’s AI-powered platform, they are able to quickly interview real customers, enabling them to better understand user needs and pain points and address usability issues quickly.
- Scale research effortlessly: By conducting research with Wondering’s AI-powered platform, StreamElements scale their research program efficiently, without having to spend more time each week organizing and running research studies.‍

Build more customer-centric product teams: Wondering has made it easier than for the product team at StreamElements to continuously gather. This has enabled the product teams at StreamElements to continuously learn from customers and incorporate their feedback into the product development process.

Grow product adoption, conversion, and satisfaction rates. The product team at Gousto continuously grows their conversion rates with insights from Wondering. The insights they gather from real users with Wondering helps them:
Understand the core value drivers behind why their customers choose Gousto.
- Optimize their onboarding and ordering journeys Identify new product opportunities.
- Prioritize their product roadmap based on insights about what their customers need and ask for
- Speed up their overall product development cycle by shortening their time-to-insight