Dovetail Pricing, Features, Reviews & Alternatives

Dovetail

User experience & data analysis for product & design teams

4.55/5 (42 reviews)

Dovetail overview

What is Dovetail?

Dovetail is a cloud-based user research solution, which assists product, design and development teams with user research and collaboration. Key features include usability testing, file sharing, pattern recognition, full-text search, tagging, graphical reporting, and analytics.

The Dovetail platform enables administrators to store user research data on a unified portal, establish procedures for customer interviews, embed images, videos, and recordings in notes, and capture demographic and qualitative data. It allows teams to analyze data including notes, survey responses, or transcripts, create a standard set of tags for various projects, explore metrics on charts or graphs, and use the natural language processing (NLP) tool for sentiment analysis.

Dovetail enables managers to promote collaboration between product teams, user experience designers, and other stakeholders, as well as provide role-based permissions to users, maintain project data, and store billing information for multiple clients. Team members can search for notes, tags, or insights across various projects and export data in CSV-format.
dovetailapp.com

Pricing

Starting from
$15/month
Pricing options
Free trial
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Australia, Brazil, Canada, China and 4 other markets, Germany, India, Japan, Mexico

Supported languages

English
Dovetail screenshot: Dovetail project highlightsDovetail in 90 SecondsDovetail screenshot: Dovetail dashboardDovetail screenshot: Dovetail product tagsDovetail screenshot: Dovetail user registrationDovetail screenshot: Dovetail content analysis

Dovetail user reviews

Value for money
Features
Ease of use
Customer support
  4.5
  4.1
  4.6
  4.8
Stephanie P.

Dovetail really makes analysis and sharing insights easy

Used daily for less than 6 months
Reviewed 2019-11-14
Review Source: Capterra

I love Dovetail for our research analysis and repository tool. We're always identifying new ways to leverage the tool for research needs. Dovetail is also really receptive to feedback, constantly improving, and doing research on the researchers.

Pros
I LOVE that you are able to have a robust tool that includes analysis capabilities and houses insights from research. This gives stakeholders the ability to search all insights and view things like reading a medium article and also search historical insights. It also speeds up analysis with filtering options and highlights to filter down to key information to support an insight / finding.

Cons
I would like to be able to track dates of when insights were created (not just when published in feed) so we can track age as well as somehow track the impact of the insight (e.g., what was done from it), to make reporting on research value easier.

Response from Dovetail Research


Thank you for the great review Stephanie! We really appreciate your feedback and help improving the product, and love working with you. Lots more planned for 2020 as we grow our team, so stay tuned!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Caitlin M.

Great system for managing a research library for UX

Used daily for 6-12 months
Reviewed 2019-11-13
Review Source: Capterra

I think this is the best tool on the market for UX research repositories. Does it have every function you might need? No. However, no tool does and unlike others, the Dovetail team is actively engaged with their network to make improvements that we request. What more could you want!

Pros
I love this system, they have done a great job at understanding how UX researchers work and aligning the software to these needs. The tool does a great job at storing data, storing project details, standardising research across a team (through templates). Unlike other research libraries, this tool allows you to analyse the data and create reports from the tool (Dashboards). Not everyone in my team loves the way you analyse in the tool, however, I think its great that we can work end to end in a single tool. This helps keep all the data safely stored in one location.

Cons
My constraints in the system also exist in the product backlog. For example, I would love for transcription to happen in the tool to further limit where the data is stored. I would like graphs to be able to be embedded into dashboards, I would like more options within the graphs (cross-tabling of attributes like you can in Nvivo). I would like the tool to do a better job at supporting 'cross pollination' of projects. Aka if I find a valuable insight in another project I have to copy and paste it into my new project, artificially inflating the data. I don't love that. The tool doesn't do an awesome job with quantitative data, I'd keep my stats elsewhere :)

Response from Dovetail Research


Thank you for the lovely review Caitlin! Appreciate your support. We're always trying to improve the analysis experience and the workflow for creating insights and working across projects. We're also excited about upcoming features like transcription!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Louise L.

The best way to validate user research

Used weekly for 6-12 months
Reviewed 2021-04-26
Review Source: Capterra

Very enjoyable service experience overall and looking forward to additional capabilities.

Pros
The UI design is amazing, really inspires me and makes me want to use Dovetail. We started looking for a usability tool and dovetail really fits the bill. Instead of having to spend time taking notes, you can simply upload a Zoom video and dovetail can transcribe it for you. Storing all of our research in a single location makes it easier to discover patterns and develop insights. The best way to convince leadership to do something is to show them the customer data. This tool has really made the entire product development process more transparent.

Cons
Currently transcription is only limited to five languages, and none for Asian countries. This really limits what we are able to do with Dovetail if users can't use their native languages. Pricing is on the high side and they cap transcription hours.

Response from Dovetail Research


Thanks so much for the review Louise! We're humbled to hear that Dovetail helps you discover patterns, develop insights, and impact leadership decisions.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 8/10

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Dan S.

Far too buggy for what it is

Used daily for free trial
Reviewed 2020-06-05
Review Source: Capterra

Honestly quite negative. It was hard to justify over airtable. The pricing is a bit unclear and I assumed it was 1/5th the actual price because they force you to buy many seats (no matter how small your team is)

Pros
The inline Anthropological Coding UI is pretty nice.

Cons
bad transcription, buggy, load times, price

Response from Dovetail Research


Thanks for taking the time to review Dovetail.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 0/10

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Thomas B.

Now to effectively use your qualitative research

Used weekly for less than 6 months
Reviewed 2019-06-12
Review Source: Capterra

As our business space grows we are using Dovetail to capture data that is then used to validate ideas about new products or features as well as use our archive to identify insights and painpoints we were not aware of prior.

Pros
The ability to tag data and then synthesise that data with quick and easy functionality is really effective in comparing notes across multiple qualitative research documents.

Cons
The UX around building insights takes a little bit of discovery. Adding tags or highlights into an insight has resulted in me adding, deleting, trying again... a few times.

Response from Dovetail Research


Thanks for the review Thomas! We're always improving and have more plans to make insights better. If you have any thoughts, don't hesitate to email us.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Dovetail pricing

Starting from
$15/month
Pricing options
Free trial
Subscription
View Pricing Plans

Starts at $15 / month for one contributor, and unlimited free viewer accounts.

Dovetail features

API
Activity Dashboard
Collaboration Tools
Customizable Reports
Data Import/Export
Data Visualization
Predictive Analytics
Search/Filter
Visual Analytics

Ad hoc Reporting (192 other apps)
Dashboard (215 other apps)
Dashboard Creation (130 other apps)
Data Connectors (181 other apps)
Key Performance Indicators (139 other apps)
Performance Metrics (230 other apps)
Real Time Analytics (163 other apps)
Real Time Data (130 other apps)
Reporting & Statistics (207 other apps)
Reporting/Analytics (304 other apps)
Third Party Integrations (166 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for Dovetail

Key features of Dovetail

  • Annotations
  • Collaboration
  • Knowledge Base
  • Knowledge Management
  • Queue Management
  • Text Analytics
  • Usability Testing
  • User Research
  • User Research Analysis
View All Features