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Lofty vs Brivity Platform Comparison (2026)

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TOP PRODUCER

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Good recommendations?

Lofty

Brivity Platform

Overview

All-in-one AI-powered CRM and marketing platform helping real estate professionals generate leads, engage clients, and close deals.

Brivity Platform is an all-in-one real estate solution with features such as proven automation, lead generation, customizable IDX websites, robust marketing tools, transaction management, a client portal, and more.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

No pricing info

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

299.99

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

3.8

128

Value for money

Ease of use

Features

Customer support

58%

would recommend this app

4.5

Value for money

Ease of use

Features

Customer support

78%

would recommend this app

Pros

“The Smart Plans, pipelines, and lead management tools provide flexibility for agents who want to customize workflows instead of being locked into a rigid process.”

Tavarus M.

REALTOR®

“With Kunversion, I could see the source of the lead and any notes the agents added as they talked to the leads (like if they've called 10 times and no one has answered, or if they added their sister-in-law so it's not a random lead from the internet).”

Rachel F.

Loan Officer

“Lofty CRM offers strong lead management tools, useful automation, and a solid system that can help agents stay organized and follow up consistently.”

Bob J.

Team Lead

Pros

“I'd like to see more integration with the rental industry, namely landlord/tenant and investor relationship contact record connection. ”

Steven R.

Branch Manager / Associate Broker

“I've used a handful of CRMs before joining my current team and I have never gotten the kind of support and consistent training (with awesome people, I might add!) that I get with Brivity.”

Kate Y.

Realtor

“Also, their customer support is very responsive - even on weekends there is usually someone in the Facebook group that will answer your question.”

Tammy R.

Broker

Cons

“I had a ticket open for over 6 months trying to fix how an image was displaying on my homepage and there is almost no way to escalate an issue so you keep babysitting the ticket for weeks.”

Meghan R.

Realtor

“Creating, customizing, and adjusting SmartPlans can be confusing, especially when trying to tailor them to different lead sources or client types.”

Rolanda R.

Agent

“Some features are limited outside the US, like the zip code thing to get listings, or mexican phone numbers cant register.”

Luis A.

Agent

Cons

“My experience was nothing short of headaches, lots of conversations w/ tech support, zero follow-through days later, micromanaging a list of problems w/my website, speaking w/upper management with zero concern for my account. ”

Patrick O.

Residential Real Estate Broker

“I'm picky & I expect certain words/language to be avoided in a group Zoom training meeting such as "here, this & there." ”

Patrick O.

Residential Real Estate Broker