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Lofty vs RealOffice360 Comparison (2026)

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Good recommendations?

Lofty

RealOffice360

Overview

All-in-one AI-powered CRM and marketing platform helping real estate professionals generate leads, engage clients, and close deals.

RealOffice360 is a real estate CRM software which enables real estate agents to manage clients, set goals & track deals all from a single, centralized platform with features such as contact management, client activity tracking, a calendar system, sales pipeline management, website management, & more

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

No pricing info

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

3.8

128

Value for money

Ease of use

Features

Customer support

58%

would recommend this app

4.6

140

Value for money

Ease of use

Features

Customer support

88%

would recommend this app

Pros

“The Smart Plans, pipelines, and lead management tools provide flexibility for agents who want to customize workflows instead of being locked into a rigid process.”

Tavarus M.

REALTOR®

“With Kunversion, I could see the source of the lead and any notes the agents added as they talked to the leads (like if they've called 10 times and no one has answered, or if they added their sister-in-law so it's not a random lead from the internet).”

Rachel F.

Loan Officer

“Lofty CRM offers strong lead management tools, useful automation, and a solid system that can help agents stay organized and follow up consistently.”

Bob J.

Team Lead

Pros

“Realoffice 360 keeps me organized, it allows me to track my clients in the buying and selling process in a way that visually connects with me. ”

ryan s.

Realtor

“I like the pricing for a single agent and the ability to set up custom flows to prompt me to touch base with my network on a monthly basis.”

Joe S.

Realtor

“Everything in the system makes sense because it’s designed from an agent’s perspective, not a tech company’s guesswork.”

Josh S.

Realtor

Cons

“I had a ticket open for over 6 months trying to fix how an image was displaying on my homepage and there is almost no way to escalate an issue so you keep babysitting the ticket for weeks.”

Meghan R.

Realtor

“Creating, customizing, and adjusting SmartPlans can be confusing, especially when trying to tailor them to different lead sources or client types.”

Rolanda R.

Agent

“Some features are limited outside the US, like the zip code thing to get listings, or mexican phone numbers cant register.”

Luis A.

Agent

Cons

“On the downside, I found the email marketing tools to be somewhat basic.”

Matheus A.

Realtor