Marketing

5 Consumer Behavior Changes Your Small Business Should Target [Infographic]

1 min read
Sep 28, 2021

94% of businesses had to pivot to maintain or increase sales during the pandemic. See how consumer behaviors influenced marketing strategies and how SMBs are finding success.

Kyle RichContent Producer

At the start of 2020, consumers were already purchasing more goods and services online. When physical businesses began closing and social distancing measures were enacted to slow the spread of COVID-19, this consumer behavior accelerated in the form of increased online activity and alternate forms of shopping/order pickup.

In a recent GetApp survey of hundreds of small and midsize business (SMB) owners and leaders in the U.S., a mere 6% of respondents didn’t have to make any changes to maintain or increase sales during the pandemic (read more about our survey at the bottom of this page).

Now that we’ve had some time to assess and analyze consumer behavior during the pandemic, we’ve identified five successful pivots businesses have made to keep the lights on (some of which are here to stay).

Interested in making any of these pivots for your small business? GetApp can help you find and compare tools that will help your business go where the customers are.

Survey methodology

GetApp conducted our 2021 U.S. SMB Post-Covid Changes Survey in May 2021 of 601 small-business owners and leaders in the U.S. to learn how they are pivoting marketing, sales, and customer service following COVID-19. Respondents were screened for employment status, business size, and area of responsibility.

Note: All percentages have been rounded to the nearest whole number and therefore may not add up to 100.

About the author

Kyle Rich

Content Producer

Hey there, I’m Kyle. I’m a Content Producer at GetApp. I bring insights for businesses on everything from properly evaluating software to buying it. I received my BA in marketing communications from Columbia College Chicago, where I also minored in journalism. Home base: Austin. 2 things about me: I enjoy creative writing and cooking. The tech trend I think you should keep an eye on: Artificial intelligence and how it can help your business!

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