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4 Email Marketing Mobile Apps Users Love
Check out these four email marketing mobile apps that users rate the highest for managing email campaigns on the go.
As a marketing manager, have you ever spotted a major typo in a campaign just before launch, but couldn’t fix it because you were away from your desk? This may have inhibited your marketing campaigns’ performance or reduced its effectiveness.
If this scenario sounds familiar, consider investing in a mobile email marketing app. Such an app allows you to create and edit campaigns directly from your mobile device, offering convenience and flexibility.
But before you decide on a particular app, we suggest you look at some options available in the market and pick the one that best meets your needs.
To help you pick the right app, we looked at 2M+ unique user reviews to see what users had to say and highlighted the top four email marketing mobile apps based on sentiment analysis of reviews, arranged in order of percentage of positive reviews. Read how we selected these at the bottom of the page.
The listed mobile email marketing apps are either dedicated email marketing apps or can be categorized as website building and marketing platforms. Yet each of these includes the core email marketing features: email campaign management, list management, and template management.
1. Mailchimp
Mailchimp is a dedicated marketing automation and email marketing platform. Its mobile app enables you to create and send email campaigns, incorporating images, text, and links. You can personalize these emails with your branding elements. Mailchimp supports cross-device compatibility, allowing edits on both mobile and desktop devices. Additionally, the app allows you to create landing pages that can be linked to social media accounts or payment platforms. and share these landing pages with your contacts to promote your business.
Customer support: Help center and chat support
Mobile app price: Available with the free and paid plans, paid plans start at $9.16 per month
Billing cycle: Monthly
Who should consider Mailchimp mobile app?
Marketing professionals looking for an app that can help them create and edit email campaigns on the go can consider Mailchimp. Mailchimp’s mobile app allows users to create and edit email campaigns and landing pages on the go. Its cross-device compatibility is especially useful for making last-minute adjustments to campaigns that were originally created on a desktop.
Review excerpt from a user of Mailchimp’s mobile app:
“My experience with Mailchimp is great and I hope everyone who wanna sell anything to use this great application and I am dead sure he will be satisfied with the results. It is really easy to add contacts, the mobile app allows me to do so much and the pricing is very affordable compared to the added value. Honestly I can't find a drawback about this software.”
Read all Mailchimp reviews here.
2. Squarespace
Squarespace is a website builder platform that allows you to build websites and market your business. With its mobile app, you can easily build an online store, blog, or portfolio using pre-designed templates. The app also facilitates marketing through its email campaign feature, providing templates that enable you to launch emails and track engagement rates in real time. Additionally, you can update your website on the go by uploading images from your camera roll, adding new content, and modifying the design.
Customer support: Help center, community forum, and email support
Mobile app price: Available with the paid plans; starting at $16 per month
Billing cycle: Annual
Who should consider Squarespace mobile app?
Small business marketers seeking a tool to launch and promote their business online can consider Squarespace as its mobile app will allow them to create a website, publish it, and promote it via email campaigns, all from a mobile device. These marketers also have the option to track the engagement rate and make necessary changes to their site as needed even when they are away from their desk.
Review excerpt from a user of Squarespace’s mobile app:
“I have had Squarespace for many years and have no plans to switch to any other service or platform. It is great. I love being able to customize and manage my website so easily. I have the app on my phone for quick access to the analytics. It is so easy and makes a Graphic Designer who isn’t the best with coding feel like she can build a website! I would like to see more template options that you can customize deeper but there are tons of options.”
Read all Squarespace reviews here.
Pro tip
Assess your business needs, including the number of users, budget, and business growth plans before investing in a mobile email marketing app. This will help you invest in a tool that aligns with your marketing goals and operational requirements and avoid overspending on unnecessary features.
3. Constant Contact
Constant Contact is a dedicated email marketing software solution. It comes with a mobile app that lets you create and launch email marketing campaigns on the go. The app includes comprehensive reporting and tracking features, enabling you to monitor who opened your emails, clicked on links, and unsubscribed. Additionally, the app supports social media management, allowing you to post directly to platforms such as Facebook, Instagram, LinkedIn and Twitter. It also offers tools to track social media reach, impressions, and engagement.
Customer support: Help center, community forum, chat, and call support
Mobile app price: Available with the paid plans; starting at $12 per month
Billing cycle: Monthly
Who should consider Constant Contact mobile app?
Email marketing managers seeking a comprehensive email marketing platform to remotely oversee the entire lifecycle of email campaigns can adopt Constant Contact. The tool’s mobile app offers features for designing, sending, and tracking emails, helping managers track each email campaign anytime, anywhere. Additionally, the app allows for integrated social media management, enabling users to publish posts to social platforms and monitor their performance, all from the same interface.
Review excerpt from a user of Constant Contact’s mobile app:
"Overall, this app helps with hassle free digital marketing campaign management and is an asset to any organization for the business to grow. I would definitely recommend this app for any business looking for lead generation along with managing all email campaigns successfully."
Read all Constant Contact reviews here.
4. Systeme.io
Systeme.io is a comprehensive marketing solution that includes email marketing. You can use its mobile app to send unlimited emails to your contacts. It helps set up automated email sequences, allowing you to send automated welcome emails, abandoned cart emails, and order confirmations. The app also enables you to segment your customers into different lists for personalized email campaigns. Additionally, the app supports sales funnel management, affiliate management, and business automation. These tools help you manage affiliate programs, create varied sales funnels, and automate repetitive tasks, enhancing your marketing efficiency.
Customer support: Help center and email support
Mobile app price: Available with the free and paid plans, paid plans start at $27 per month
Billing cycle: Monthly
Who should consider Systeme.io mobile app?
Marketing managers looking for a versatile solution that covers various aspects of marketing in addition to email marketing can consider Systeme.io. As a comprehensive marketing platform, Systeme.io enables you to create sales funnels, automate processes, run affiliate campaigns, and manage email marketing campaigns. This integration allows you to oversee all facets of your marketing from a single interface, significantly enhancing productivity.
Review excerpt from a user of Systeme.io’s mobile app:
“It's been an amazing experience so far. The templates are beautiful, and I love the automation. The idea of navigating between laptop and mobile versions. The funnel builder I was using previously has just one version for both laptop and mobile. But it's okay. I will get used to this with time.”
Read all Systeme.io reviews here.
Pro tip
Check if the available email campaign templates support your planned communication strategies and efforts. Ensure they align with your brand's style to simplify the creation process, enhance engagement, and effectively convey your message to the target audience.
Features of interest*
Here are some common features that you can expect in mobile solutions for email marketing.
| Feature | Description |
|---|---|
| Campaign analytics | Get detailed insights into your email campaigns' performance. It tracks metrics such as open rates, click-through rates, and unsubscribe rates, enabling you to evaluate the effectiveness of your messaging and optimize future campaigns based on data-driven feedback. |
| Contact management | Organize your email list and segment contacts into different groups based on criteria such as behavior or demographics, facilitating targeted and personalized email campaigns. This feature simplifies maintaining up-to-date contact information and enhances campaign effectiveness. |
| Landing pages | Design and publish custom landing pages directly from your mobile device. This tool assists in creating focused pages that can capture leads, promote special offers, or drive specific marketing actions, effectively enhancing the conversion rates of your campaigns. |
| Customizable fields | Tailor data fields according to your specific needs. This adaptability enables the collection and organization of unique customer information relevant to your campaigns, enhancing personalization and the effectiveness of targeted marketing strategies. |
| Event-triggered actions | Send automated emails to customers based on specific actions or milestones. For instance, automatically send a welcome email when someone subscribes to a list or a discount offer when a customer abandons a shopping cart, enhancing engagement and conversion rates. |
What are the benefits of a mobile email marketing app over a desktop version?
Mobile apps have become increasingly popular because they offer several advantages over the desktop version. Here is why you should consider a mobile app for email marketing.
| Benefit | Description |
|---|---|
| Real-time notifications | Real-time notifications in a mobile email marketing app keep you instantly informed about important campaign metrics and subscriber actions, even when you're on the move. Unlike a desktop version, this feature ensures you never miss a beat, allowing you to respond quickly to subscriber interactions or make timely adjustments to your campaigns, thus maximizing your marketing effectiveness. |
| Quick content updates | With a mobile email marketing app, you can quickly update content directly from your smartphone or tablet, no matter where you are. This flexibility allows you to make immediate adjustments to your email campaigns, ensuring timely and relevant messaging. Unlike a desktop version, you aren’t tied to an office setting to manage and refine your campaigns. |
| Faster response to leads | Using a mobile email marketing app enables you to respond to leads faster than with a desktop version. You can engage with potential customers immediately, no matter your location. This promptness enhances your chances of converting leads into sales by capitalizing on their interest while it's fresh, giving you a competitive edge in nurturing customer relationships. |
| On-the-go access | Access to your email marketing app on the go means you can manage campaigns, adjust strategies, and view analytics from anywhere using your mobile device. This mobility ensures you're not connected to a desk, giving you the flexibility to instantly respond to market changes or ideas. |
Frequently asked questions when selecting mobile email marketing apps
Here are some common questions you can ask your vendors while looking for the best mobile email marketing app.
What are the data security features of the mobile app?
Data security features are essential to protect sensitive information such as customer email addresses and interaction history. Robust security measures, such as encryption, two-factor authentication, and access control, help users prevent data breaches. They also ensure compliance with privacy laws and safeguard your business's reputation, helping you build customers’ trust, which is critical for long-term success.
Does the mobile app have an image library?
An integrated image library provides easy access to a range of high-quality, relevant visuals that can enhance the appeal and effectiveness of email campaigns. This feature saves time and resources spent searching for and uploading images from external sources. This ensures campaigns are visually engaging and consistent with the brand's image, ultimately improving audience engagement and the overall impact of marketing communications.
Is the mobile app customizable?
A customizable mobile app allows you to tailor it to fit your specific business needs and branding requirements. Customizability ensures that the app can adapt to different marketing strategies and audience segments, offering personalized experiences that can lead to better engagement rates. Moreover, being able to adjust features, layouts, and integrations as your business evolves keeps the marketing efforts efficient and aligned with the business's growth and changing objectives.
Methodology
To be considered for this list, products had to:
Have at least 20 unique product reviews published within the past two years that mention mobile-specific capabilities (based on text analysis), with an average rating of 4.0 or higher as of May 30, 2024.
Meet our definition for email marketing software: “Email marketing software enables the automation of bulk email communication with prospects and customers, management of mailing lists, and monitoring the effectiveness of marketing campaigns.”
Have the highest percentage of positive sentiment (versus neutral or negative sentiment). We calculated the sentiment score by identifying the positive and negative user sentiment specifically around mobile app usage.
*Mobile features of interest were identified from vendor websites. Our research team selected the features considering what we know users expect or find important in a mobile experience.
Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score.
Excerpts represent user opinion and do not represent the views of, nor constitute, an endorsement by GetApp or its affiliates. Excerpts are not edited for clarity or grammar.
We select and rank products based on an objective methodology developed by our research team. While some vendors may pay us when they receive web traffic or leads, this has no influence on our methodology.
Preksha Buttan
mentioned in this article
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