Gavel - 2026 Pricing, Features, Reviews & Alternatives

Gavel is white label auction software and an auction management platform built to replace the fragmented tools, manual processes, and costly inefficiencies slowing auction businesses down. Run online, in-person, hybrid, and marketplace auctions under your own brand from a single platform.

Core platform capabilities include AI-assisted lot creation that generates titles, descriptions, and categorization from photos, GavelTags scan-to-bid QR code technology for in-person and hybrid events, real-time bidding with fractional-second updates, overtime bidding with configurable extension rules to prevent bid sniping, staggered lot closing, automated payment processing, bidder verification, pickup scheduling, custom invoicing, and auction analytics organized by auction, lot, and bidder.

Bidders access auctions through a dedicated branded iOS and Android mobile app published under your brand in the App Store and Google Play, or directly through your website from any browser on any device. Push notifications, outbid alerts, watchlists, and auction reminders keep bidders engaged across every format.

Payment processing defaults to Stripe with full configurability to support deposits, partial payments, automatic winner billing, wire transfers, cash payments, and custom payment workflows. Bidder registration supports email, Google, and Apple sign-in with phone and email capture for marketing and notification workflows.

Every bidder who participates in a Gavel-powered auction belongs to your business. Bidder data, auction history, and analytics are fully accessible and exportable.

Gavel gives established auction businesses full ownership of their brand, their bidder base, and their data. If your business runs consistent volume and you are ready to stop building someone else's platform, Gavel is built for what comes next.