Incompetitor is a retail analytics platform for merchandisers, retailers and e-commerce websites that provides real-time insights into competitors' pricing, promotion and catalog strategies. The solution helps retail decision makers to benchmark themselves against the competition by empowering them with the right metrics, data sciences and algorithms.
Incompetitor enables organizations to closely follow competition and market trends with real-time market intelligence and automated competitor benchmarking. The platform’s intelligent price monitoring algorithm ensures brands stay competitively priced, offering discounts or promotions at the most optimal times. The proprietary algorithm scans through marketplaces to uncover the current most popular products, categories, or subcategories in order to capitalize on demand.
Merchandise diagnostics help users discover any brand-level gaps across the catalog, allowing retailers to go head-to-head with the competition. Competitive benchmarking tools drill down on data analytics to the last denominators of product colors and materials via interactive data visualizations. Incompetitor also helps users spot any inefficiencies at the source, including design, manufacturing, sourcing, and supply chain.
With Incompetitor, brands can see how they are positioned within various marketplaces, and check real-time prices or discounts for similar products. The system can search and find exact matches of a particular item, and enables access to crucial historic price fluctuation data. Sales trends analytics let brands know which competitors’ products are hot and trending. Retailers can set up real-time alerts for competitor stock-out intelligence, as well as new item launches.