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Adobe Journey Optimizer B2B Edition Logo

Customer journey orchestration solution for marketing teams

Table of Contents

Adobe Journey Optimizer B2B Edition - 2026 Pricing, Features, Reviews & Alternatives

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Adobe Journey Optimizer B2B Edition overview

What is Adobe Journey Optimizer B2B Edition?

Adobe Journey Optimizer B2B Edition is a customer journey orchestration application that enables marketing and sales teams to create, engage and qualify buying groups inside target accounts using generative AI to drive demand for product offerings with greater precision. B2B marketers can create buying groups, personalize content for individual roles, orchestrate omnichannel journeys and measure journey performance at the account and buying group level, all with the assistance of AI. It comes integrated with Adobe Marketo Engage and Adobe Real-time CDP B2B & B2P Edition, making it the only revenue marketing solution that qualifies buying groups using unified data across the entire customer lifecycle, from anonymous website visitor to marketing qualified buying group. AJO b2B Edition’s buying group focus unlocks the highest level of precision, quality and scale that exists for modern-day B2B customer engagement. As a result, revenue teams have a common understanding of who the key stakeholders are for specific product offerings and how to engage them together with more precise customer experiences that exceed expectations of modern-day B2B buyers

Key benefits of using Adobe Journey Optimizer B2B Edition

• Higher Quality Pipeline & Sales Opportunities because pipeline is now created, qualified and measured at the buying group level together with Sales.
• More Accurate Account and Opportunity Prioritization because of visibility into which accounts have the most complete, active and engaged buying groups including scoring
• Faster Sales Cycles because the buying group has already been identified and qualified, saving Sales time and resources validating opportunity during sales cycle
• Increased Win Rates & ROI because marketing and sales are spending resources on the most qualified accounts with highest likelihood to buy
• Increased Customer Retention because each buying group member is receiving a highly personalized

Starting price


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Adobe Journey Optimizer B2B Edition’s user interface

Ease of use rating:

Adobe Journey Optimizer B2B Edition reviews

Overall rating

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No reviews

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
Rating distribution

5

4

3

2

1

0

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Adobe Journey Optimizer B2B Edition's features

Activity dashboard
Activity tracking
Campaign analytics
Contact management
CRM
Customer experience management
Customer segmentation
Data visualization
Engagement tracking
Lead management
Performance metrics
Process/Workflow automation
Reporting & statistics
Reporting/Analytics
Sales activity management
Sales pipeline management

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39

Per month

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Free version
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Customer Support

Adobe Journey Optimizer B2B Edition integrations (1)

Adobe Journey Optimizer B2B Edition support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
Knowledge Base
FAQs/Forum
24/7 (Live rep)
Chat

Training options

Webinars
Videos
Documentation
Live Online

Adobe Journey Optimizer B2B Edition FAQs

Q. Who are the typical users of Adobe Journey Optimizer B2B Edition?

Adobe Journey Optimizer B2B Edition has the following typical customers:
Large Enterprises, Mid Size Business

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Q. What languages does Adobe Journey Optimizer B2B Edition support?

Adobe Journey Optimizer B2B Edition supports the following languages:
English


Q. Does Adobe Journey Optimizer B2B Edition offer an API?

No, Adobe Journey Optimizer B2B Edition does not have an API available.


Q. What level of support does Adobe Journey Optimizer B2B Edition offer?

Adobe Journey Optimizer B2B Edition offers the following support options:
Email/Help Desk, Knowledge Base, FAQs/Forum, 24/7 (Live rep), Chat

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