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ReferenceEdge vs Kangaroo Comparison (2026)

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ReferenceEdge

Kangaroo

Overview

ReferenceEdge is a cloud-based customer reference management system which operates as a native Salesforce application to help track, search & request references

Kangaroo’s powerful loyalty marketing solution can be completely customized to engage customers via personalized offers and rewards, automated marketing, digital gift cards, branded app, custom omnichannel experience & robust reporting. Kangaroo is available in English, French, Spanish & Portuguese.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

No videos yet

Pricing

Starting from

999

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.7

Value for money

Ease of use

Features

Customer support

85%

would recommend this app

4.9

264

231

Value for money

Ease of use

Features

Customer support

88%

would recommend this app

Pros

“ReferenceEdge integrates reference prompts on the opportunity page so the sales user can seamlessly move into the request search portal to select the best reference account for their prospect.”

Katie L.

Sr. Customer Advocacy Manager

“The software/process is robust even for a very complex organization. But mostly I would like to compliment the team that has been with us through out the selection, integration, and deployment phases. ”

Barbara C.

Global Reference Lead

“With ReferenceEdge, we are now measuring the impact references have on our revenue, something we weren't able to do before.”

Harrison L.

Product Marketing Analyst

Pros

“We liked the flexibility to customise points, rewards, and customer tiers, and the dashboard is simple to use for tracking customer activity.”

Nour E.

Owner manager

“We just started using Kangaroo and I love that it automatically applies points to customers accounts and does not rely on our sales people to manually enter them.”

Jenny M.

Owner

“There are other small things that could be improved as well, such as (1) adding the option to clear customer points after a certain timeframe, e.g. a year after they acquired said points, (2) showing US zip codes in customer addresses, and (3) the ability to re-order active offers.”

Erin G.

Marketing Specialist

Cons

“This adds a level of complexity to getting the updates pushed out to the sales teams. ”

Lisa K.

Global Reference Program Manager

“Due to our complex attribute structure, we were not able to exploit all directly. ”

Barbara C.

Global Reference Lead

“A bit clunky to navigate”

Karie W.

Sr Director, Customer Marketing

Cons

“Sometimes the syncing between in-store and online customers is slow, which can create duplicate accounts or delays in points showing up.”

Nour E.

Owner manager

“Not being able to adjust or change tiers without starting the customers back to 0.I wish it was easier to make changes without it effecting the customers points.”

Rudy G.

owner

“Additionally, sometimes, when logging into our account through Kangaroo, we have to wait for a second, reload the site, and log in again for it to pull up.”

Donna H.

Owner