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RO Innovation vs InviteReferrals Comparison (2026)

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RO Innovation logo

RO Innovation

InviteReferrals logo

InviteReferrals

Overview

Upland RO Innovation is a leading customer reference management solution, helping enterprises harness the voice of the customer in sales and marketing initiatives to win new business faster.

InviteReferrals is a powerful and yet simple to integrate referral program software that helps to grow your business and acquire new customers.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

10

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

99

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.2

19

5

4

3

2

1

7

9

2

1

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
67%
would recommend this app

4.9

182

5

4

3

2

1

176

3

0

2

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

Not enoughreviews yet

Pros

“The rewards system is a great way to incentivize customers to refer their friends and family, and the reports are comprehensive and helpful in understanding the performance of the program.”
MG

Maciej G.

Co-founder & Marketing Director

“The customer service team is always available to help with any issues I may have, and the rewards system is a great way to incentivize customers to refer their friends and family.”
MG

Maciej G.

Co-founder & Marketing Director

The platform shortens the “quote to cash” period and helps win more deals with one-sided or two-sided rewarding at multiple events such as sharing, app downloads, etc.
EO

Emma O.

Digital Marketing Specialist

Cons

Not enoughreviews yet

Cons

“I dont know how it is easy to set it up.”
RP

Rajee P.

Affiliate

“The set up was very time taking in our case. But that’s the only issue encountered so far”
DM

David M.

User Experience Designer

“Though a robust system, it has several features that small businesses may not know how to use properly.”
MD

Mario D.

VP of Marketing

  • Vendor responds to reviews
  • Last review8 years ago
  • Vendor responds to reviews
  • Last review3 years ago

Key features

  • Total features39
  • API
  • Activity Dashboard
  • Activity Tracking
  • Advocate Management
  • Affiliate Management
  • Alerts/Notifications
  • Automated Publishing
  • Banner Management
  • CRM
  • CRM Integration
  • Campaign Management
  • Collaboration Tools
  • Commission Management
  • Communication Management
  • Contact Management
  • Content Delivery
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Advocacy
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable Reports
  • Data Import/Export
  • Data Visualization
  • Discount Management
  • Employee Advocacy
  • Employee Referral Management
  • Engagement Tracking
  • Event Triggered Actions
  • Filtering
  • For Sales Teams/Organizations
  • Forms Management
  • Fraud Detection
  • Gamification
  • Gift Card Management
  • Incentive Management
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Loyalty Cards
  • Loyalty Program
  • Member Portal
  • Multi Level Marketing (MLM)
  • Multi-Account Management
  • Multi-Language
  • Nomination Tracking
  • Performance Management
  • Pre-Approved Content Library
  • Program Notices
  • Promotions Management
  • ROI Tracking
  • Real-Time Notifications
  • Real-Time Updates
  • Reference Request Automation
  • Reference Usage Tracking
  • Referral Tracking
  • Reporting
  • Reporting/Analytics
  • Rewards Management
  • Rewards Program
  • Sales Onboarding & Training
  • Search/Filter
  • Social Engagement
  • Social Media Integration
  • Social Promotion
  • Third-Party Integrations
  • Widgets
  • Workflow Management
  • Total features54
  • API
  • Activity Dashboard
  • Activity Tracking
  • Advocate Management
  • Affiliate Management
  • Alerts/Notifications
  • Automated Publishing
  • Banner Management
  • CRM
  • CRM Integration
  • Campaign Management
  • Collaboration Tools
  • Commission Management
  • Communication Management
  • Contact Management
  • Content Delivery
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Advocacy
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable Reports
  • Data Import/Export
  • Data Visualization
  • Discount Management
  • Employee Advocacy
  • Employee Referral Management
  • Engagement Tracking
  • Event Triggered Actions
  • Filtering
  • For Sales Teams/Organizations
  • Forms Management
  • Fraud Detection
  • Gamification
  • Gift Card Management
  • Incentive Management
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Loyalty Cards
  • Loyalty Program
  • Member Portal
  • Multi Level Marketing (MLM)
  • Multi-Account Management
  • Multi-Language
  • Nomination Tracking
  • Performance Management
  • Pre-Approved Content Library
  • Program Notices
  • Promotions Management
  • ROI Tracking
  • Real-Time Notifications
  • Real-Time Updates
  • Reference Request Automation
  • Reference Usage Tracking
  • Referral Tracking
  • Reporting
  • Reporting/Analytics
  • Rewards Management
  • Rewards Program
  • Sales Onboarding & Training
  • Search/Filter
  • Social Engagement
  • Social Media Integration
  • Social Promotion
  • Third-Party Integrations
  • Widgets
  • Workflow Management

Integrations

  • Total integrations7
  • Adobe Commerce
  • BigCommerce
  • CS-Cart Store Builder
  • Drupal
  • Gainsight CS
  • HubSpot CRM
  • Influitive
  • Jive
  • Marketo Engage
  • OpenCart
  • Oracle Eloqua Marketing Automation
  • PrestaShop
  • Salesforce Sales Cloud
  • Shopify
  • Squarespace
  • Volusion
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations12
  • Adobe Commerce
  • BigCommerce
  • CS-Cart Store Builder
  • Drupal
  • Gainsight CS
  • HubSpot CRM
  • Influitive
  • Jive
  • Marketo Engage
  • OpenCart
  • Oracle Eloqua Marketing Automation
  • PrestaShop
  • Salesforce Sales Cloud
  • Shopify
  • Squarespace
  • Volusion
  • WooCommerce
  • WordPress
  • Zapier