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Influitive vs RO Innovation Comparison (2026)
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Good recommendations?
Influitive
5
178
4
64
3
4
2
1
1
0
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
RO Innovation
5
7
4
9
3
2
2
1
1
0
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
The Influitive platform helps B2B companies discover, nurture, and mobilize their customers, developers, partners, and employees to shorten sales cycles, amplify marketing, increase retention and drive product innovation.
Upland RO Innovation is a leading customer reference management solution, helping enterprises harness the voice of the customer in sales and marketing initiatives to win new business faster.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.7
247
5
4
3
2
1
178
64
4
1
0
- Value for money
- Ease of use
- Features
- Customer support
4.2
19
5
4
3
2
1
7
9
2
1
0
- Value for money
- Ease of use
- Features
- Customer support
Pros
Maura F.
Community Manager
Ann W.
Product Operations Manager
Jenna C.
Marketing Manager
Pros
Not enoughreviews yet
Cons
Bianca W.
Customer Advocacy Marketing Manager
Jenn K.
Customer Engagement Marketing Manager
Leo W.
Community Manager
Cons
Not enoughreviews yet
- Vendor responds to reviews
- Last review3 years ago
- Vendor responds to reviews
- Last review8 years ago
Key features
- Total features130
- @mentions
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Advocate Management
- Alerts/Notifications
- Attendance Management
- Attendee Management
- Badge Management
- CRM
- CRM Integration
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Chat/Messaging
- Churn Management
- Collaboration Tools
- Communication Management
- Community Management
- Contact Database
- Contact Management
- Content Creation
- Content Delivery
- Content Library
- Content Management
- Conversion Tracking
- Customer Accounts
- Customer Activity Tracking
- Customer Advocacy
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Import/Export
- Data Visualization
- Discussions/Forums
- Document Storage
- Email Alerts
- Email Distribution
- Email Management
- Email Marketing
- Email Reminders
- Email Templates
- Employee Advocacy
- Employee Referral Management
- Employee Reward Programs
- Engagement Tracking
- Event Calendar
- Event Management
- Event Scheduling
- Event Tracking
- Event Triggered Actions
- Feedback Management
- Filtering
- For Customer Referrals
- For Employee Referrals
- For Sales Teams/Organizations
- Forms Management
- Gamification
- Gift Card Management
- Group Management
- Ideation
- Incentive Management
- Interactive Content
- Knowledge Base Management
- Lead Capture
- Lead Engagement
- Lead Generation
- Live Chat
- Live Streaming
- Loyalty Program
- Marketing Automation
- Member Portal
- Membership Management
- Mobile Access
- Moderation
- Monitoring
- Multi-Campaign
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Language
- Negative Feedback Management
- Nomination Tracking
- Nonprofit Advocacy
- Performance Management
- Performance Metrics
- Personalization
- Pre-Approved Content Library
- Program Notices
- Progress Tracking
- Promotions Management
- Purchasing & Receiving
- ROI Tracking
- Ratings/Reviews
- Real-Time Analytics
- Real-Time Chat
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Recording
- Reference Request Automation
- Reference Usage Tracking
- Referral Templates
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Review Monitoring
- Rewards Management
- Rewards Program
- SSL Security
- Sales Onboarding & Training
- Search/Filter
- Segmentation
- Single Sign On
- Social Engagement
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Social Sharing
- Survey/Poll Management
- Surveys & Feedback
- Tagging
- Template Management
- Third-Party Integrations
- User Management
- Video Streaming
- Virtual Lobby
- Visitor Registration
- Visual Analytics
- Widgets
- Workflow Management
- Total features39
- @mentions
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Advocate Management
- Alerts/Notifications
- Attendance Management
- Attendee Management
- Badge Management
- CRM
- CRM Integration
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Chat/Messaging
- Churn Management
- Collaboration Tools
- Communication Management
- Community Management
- Contact Database
- Contact Management
- Content Creation
- Content Delivery
- Content Library
- Content Management
- Conversion Tracking
- Customer Accounts
- Customer Activity Tracking
- Customer Advocacy
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Import/Export
- Data Visualization
- Discussions/Forums
- Document Storage
- Email Alerts
- Email Distribution
- Email Management
- Email Marketing
- Email Reminders
- Email Templates
- Employee Advocacy
- Employee Referral Management
- Employee Reward Programs
- Engagement Tracking
- Event Calendar
- Event Management
- Event Scheduling
- Event Tracking
- Event Triggered Actions
- Feedback Management
- Filtering
- For Customer Referrals
- For Employee Referrals
- For Sales Teams/Organizations
- Forms Management
- Gamification
- Gift Card Management
- Group Management
- Ideation
- Incentive Management
- Interactive Content
- Knowledge Base Management
- Lead Capture
- Lead Engagement
- Lead Generation
- Live Chat
- Live Streaming
- Loyalty Program
- Marketing Automation
- Member Portal
- Membership Management
- Mobile Access
- Moderation
- Monitoring
- Multi-Campaign
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Language
- Negative Feedback Management
- Nomination Tracking
- Nonprofit Advocacy
- Performance Management
- Performance Metrics
- Personalization
- Pre-Approved Content Library
- Program Notices
- Progress Tracking
- Promotions Management
- Purchasing & Receiving
- ROI Tracking
- Ratings/Reviews
- Real-Time Analytics
- Real-Time Chat
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Recording
- Reference Request Automation
- Reference Usage Tracking
- Referral Templates
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Review Monitoring
- Rewards Management
- Rewards Program
- SSL Security
- Sales Onboarding & Training
- Search/Filter
- Segmentation
- Single Sign On
- Social Engagement
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Social Sharing
- Survey/Poll Management
- Surveys & Feedback
- Tagging
- Template Management
- Third-Party Integrations
- User Management
- Video Streaming
- Virtual Lobby
- Visitor Registration
- Visual Analytics
- Widgets
- Workflow Management
Integrations
- Total integrations20
- Docebo
- Domo
- Gainsight CS
- Gainsight PX
- GoodData.AI
- Hootsuite
- HubSpot CRM
- HubSpot Marketing Hub
- Influitive
- Jive
- Khoros Marketing
- LinkedIn for Business
- Marketo Engage
- Meta for Business
- Oracle Eloqua Marketing Automation
- Salesforce Marketing Cloud
- Salesforce Sales Cloud
- Segment
- Skilljar Customer Education
- Tango
- Tray.io
- Twitter/X
- Zapier
- Total integrations7
- Docebo
- Domo
- Gainsight CS
- Gainsight PX
- GoodData.AI
- Hootsuite
- HubSpot CRM
- HubSpot Marketing Hub
- Influitive
- Jive
- Khoros Marketing
- LinkedIn for Business
- Marketo Engage
- Meta for Business
- Oracle Eloqua Marketing Automation
- Salesforce Marketing Cloud
- Salesforce Sales Cloud
- Segment
- Skilljar Customer Education
- Tango
- Tray.io
- Twitter/X
- Zapier
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