Salesloft vs Substrata

Slack

Outreach

Substrata

Cloud-based B2B sales platform using deep learning to decode behavioral signals and guide deal strategy for revenue teams.

Slack is a single workspace that connects users with the people and tools they work with everyday, no matter where they are or what they do

Cloud-based AI revenue workflow platform unifying sales engagement, pipeline management, forecasting, and conversation intelligence.

Not a support, customer success or other role.

Revenue Operations Manager

The stellar account manager, customer success and support provided by salelsoft is some of the best I’ve received by any third party provider.

Sales Development Rep

The tool has a lot to offer for any tech sales company or SDR role that needs a CRM to manage customers.

Cloud-based AI revenue orchestration platform for B2B sales, RevOps, and customer success teams, with pipeline management and.

AI/Machine Learning

Archiving & Retention

Auto-Dialer

Business Process Automation

Calendar Management

Call List Management

Call Recording

Call Tagging

Call Tracking

Call Transcription

Campaign Management

Chatbot

Chat/Messaging

Client Management

Collaboration Tools

Communication Management

Contact Database

Contact Management

Conversation Intelligence

Customer Database

Dashboard

Data Import/Export

Data Management

Deal Management

Email Management

Email Templates

Email Tracking

Event Triggered Actions

File Transfer

For Insurance Industry

For iPad Devices

For Sales Teams/Organizations

For Startups

Gamification

Goal Management

Interaction Tracking

Lead Capture

Lead Distribution

Lead Generation

Lead Management

Lead Qualification

Live Chat

Meeting Management

Onboarding

On-Demand Recording

Opportunity Management

Performance Management

Performance Metrics

Pipeline Management

Prioritization

Prospecting Tools

Recording

Reporting/Analytics

Sales Activity Management

Sales Automation

Sales Onboarding & Training

Sales Pipeline Management

Sales Trend Analysis

Scheduled Recording

Scheduling

Search/Filter

Social Media Integration

Strategic Planning

Template Management

Templates

Third-Party Integrations

Workflow Management

The Salesloft integration most frequently cited by reviewers is Salesforce Sales Cloud, a CRM product rated 4.6 out of 5 for its integration with Salesloft.

Integrations

By industry, Salesloft reviewers are most commonly professionals in computer software (43%). The most frequent use case for Salesloft cited by reviewers is as a sales engagement platform (75% of reviewers).

Salesloft

Web-based

iPhone

iPad

Gong

Basic

Frequent technical disruptions

VP Demand Generation

Additionally, there are consistent product issues that can cause disruptions to our team's workflows - such as calls dropping.

76% of reviewers feel negative about bugs and issues in SalesLoft. Users report experiencing regular glitches, crashes, and syncing problems, especially with CRM integrations and VOIP calling. Some reviewers find that these technical disruptions can interrupt workflows, require frequent browser or system restarts, and occasionally prevent them from using key features. They say ongoing bugs and outages make it challenging to rely on the platform for uninterrupted daily operations, and adapting to these issues can be frustrating for teams.

Streamlined and scalable outreach

Head of Business Development

The platform makes it easy to organize your outreach efforts while continuously optimizing your methods.  

100% of reviewers feel positive about SalesLoft’s outreach capabilities. Users think the platform makes it easy to organize, automate, and personalize outreach efforts at scale, which helps them maximize productivity and stay on track with prospecting. Reviewers appreciate the ability to launch multi-channel campaigns, leverage analytics to refine their approach, and seamlessly integrate with CRM systems for efficient workflow management. They say these features are crucial for managing large volumes of outreach, keeping activities organized, and enabling targeted communication with prospects.

Enhanced sales team productivity

Its automation capabilities, personalised communication tools, seamless integrations, and robust analytics empower sales professionals to work efficiently, engage prospects effectively, and drive results. Whether you are a small team or a large enterprise, SalesLoft provides the necessary tools to enhance productivity, optimise workflows, and achieve sales success.

Sales Operations Manager

Analyzing metrics of the sales team is easy and efficient.

97% of reviewers feel positive about SalesLoft’s sales team management features. Reviewers indicate the platform’s automation, analytics, and workflow customization tools empower their teams to work more efficiently and convert more leads. They say integrations with sales coaching and CRM tools streamline processes, while centralized management of multi-channel approaches boosts organization and collaboration. Users think the intuitive interface and productivity tools help sales reps stay focused, optimize their activities, and achieve better results across the sales funnel.

As a Sales Development Rep, Salesloft offers a lot of automation and sequence tools to keep track of your leads and engage with them using follow up strategies with your text messages and emails.

Sales Account Manager

The platform offers great structure for sales workflows, but falls short in customization, reporting depth, and polished email presentation.

Account Executive

I can also build cadences out for my broader team and foster coordination across the sales team.

The drawbacks I did not enjoy was the limited daily email caps that throttle outreach, formatting issues that make emails look clunky or off-brand.

Head enterprise sales

The UI/UX is simple and intuitive for a sequencing tool it is easier to adopt than Outreach and our AE team preferred it.

The Salesloft team were great made transition between products simple but functionality for SDR team was worse than Outreach

SDR Manager

Intuitive comprehensive product. As a smaller company with tighter budgets, having a complete suite of sales engagement, analytics, forecasting, conversation intelligence, and opportunity management under one roof is essential.

Senior SDR

The cadence automation and email tracking features made it easy to stay organized and reach out to prospects at scale.

Marketing Director

Good prospecting tool which is easy to create automated cadences/workflows out to prospects/customers etc.

As a company, because we didn't buy Customer Success time, we feel like we are treated like second class citizens and are struggling to get their attention.

In addition, the calling features can be at times glitchy or unreliable.

Sr. ADR

Compared to other sales engagement tools, SalesLoft has a very user-friendly interface which makes it very easy to navigate from the get-go.

Sales Development Representative

It has improved my efficiency massively for my day-to-day activities.

Business Development Consultant

The slightly difficult functionality I can think of would be report building/exporting.

Senior Account Executive

It had limited capabilities as a scaling organisation.

I love how easy the chrome extension is to use and how seamlessly it integrates with Salesforce.

The new system integrates with all of our software as well.

It was good, we moved to a new provider because we needed more data and scalability.

Director, Sales Development

I like Salesloft's analytics data for cadences.

Very easy to access the analytics and apply filters to get the desired data.

We bought the product 1 year ago, have been using it for a whole year. When we signed we were made to believe by looking at the Order form that we are buying a product for 1 year with a start day and an end day.

Apparrently they have a link to an MSA saying "unless stated otherwise on the order form" the product will auto renew.

Customer Strategist

I loved being able to see who was engaging with my emails, as well as being able to organize my sales outreach in a meaningful way & keep myself on track with cadences.

SalesLoft kept me organized and productive.

Sales Executive

It's great that we can set appointments with potential clients through email and install appointments within our calendar and the client's calendar directly.

Senior BDR

As BDRs we rely on tools like sales loft to do our job and make our living.   When they work poorly we work inefficiently and cause us, and our company, money.   Although I cannot be certain if it is a Salesloft issue or an internal issue with the folks who administer the program.   Because of that I'm giving it 2 stars instead of 1 as it may not be 100% on Salesloft.  

can't send 1000 at a time anymore, have to send 500 each

days before if you want to cancel and you need to speak to a "Sales" agent to cancel.

The tool itself is great and extremely functional, but the customer support from salelsoft is top tier.

Thanks to Salesloft, we are able to automate all aspects of new client searches, in particular via emails.

Key Account Manager

Sales Development Manager 

She guided us through our implementation across several teams and we have had a couple of best practice sessions to make sure everyone is on the same page.

Enterprise Account Excecutive

cadences is good idea for structuring outreach

Bookkeeping

Overrall SalesLoft provides a way for customers to interact with business to business in a fairly new way.

A lot of clunky integration when you email from gmail and a lot of manual tasks after that.

Our account manager is not easy to work with and honestly has been a massive struggle for our business due to the extra resources required to get SalesLoft running as it should with the limited support coming from the SalesLoft support team.

Associate Manager

Ease in carrying out my daily sales cadences and tracking my pending tasks is so easy with salesloft

Easy to useLive email tracking - essential to my role!Integrations with Outlook & Salesforce & ZoomAutomatically creates certain leads hot leads - notifies you of this

The UI is a bit clunkyCan be a bit difficult to make the outlook integration work sometimes

I really like the in-depth reporting and you can get very granular on our activities - from emails to calls.

Business Development Manager

Extremely pleased and would not want to attempt my daily tasks without it.

Demand Generation

We lost key functionality and our support ticket was seemingly abandoned after being passed around a few months.

For team members coming from pure CRM usage it can be a bit of a learning curve but once they get the hang of it they love how much more they can get done.

What I dont like is the dialer I think is really basic, but it does not interfere with my performance.

Salesloft meant that new team members could know exactly what was expected as outreach for certain prospects.

User Interface

Team Collaboration

Customer Support

Contract and Renewal

Cadence Management

Sales Team Management

Daily Tasks

Pricing

Large Enterprises

Mid-size Business

Small Business

Freelancers

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Zoho CRM

Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

Advantage Incentive Compensation Management

Advantage Incentive Automation is an incentive compensation management solution that helps businesses automate sales incentives and recognition processes for sales teams, agents, distributors, and channel partners. The platform features no-code customization capabilities that allow organizations to create sales plan logic while automating complex KPI calculations and reward disbursals.

Salesloft vs Substrata Comparison (2026)

Salesloft

Substrata

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives