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Pragma
Ecommerce operations management system
Table of Contents
Pragma - 2026 Pricing, Features, Reviews & Alternatives
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Last updated: November 2025
Pragma overview
What is Pragma?
Pragma is a comprehensive D2C Operating System designed to streamline and automate ecommerce operations from a single unified platform. This enterprise-grade software solution caters specifically to direct-to-consumer brands seeking to optimize their operational efficiency across the entire customer journey, from pre-purchase to post-delivery phases. Serving over one thousand D2C brands, Pragma addresses the complex challenges faced by lifestyle, fashion, and health product retailers by providing a suite of integrated tools that reduce operational costs, increase efficiency, and enhance customer satisfaction levels. The system is engineered to handle various scales of operation, from businesses processing five hundred orders per month to those managing over ten thousand transactions.
The platform encompasses multiple specialized modules that function cohesively within the ecosystem. The OneCheckout module reduces checkout time from several minutes to approximately ten seconds while offering diverse payment options including buy-now-pay-later, cards, netbanking, and UPI without payment gateway charges. The RTO Suite employs behavioral analysis to identify and mitigate return-to-origin issues at their source through automated order verification and non-delivery report management.
Key benefits of using Pragma
• Return Management System (RMS): It automates returns end-to-end with built-in approval logic, courier coordination, and instant refunds. It provides SKU-level insights into return reasons, reduces refund delays, and increases transparency between customers, operations, and finance teams.
• RTO Suite: The solution predicts and prevents Return-to-Origin losses using data-driven logic. It analyses delivery history, address quality, and COD risk to flag unverified orders before dispatch. With order confirmations and address validation, brands save on logistics costs while maintaining fulfilment accuracy.
• 1Checkout: It optimizes payment success, auto-validates addresses, and confirms COD orders instantly. With faster load times and higher trust, it reduces drop-offs and lifts conversion rates.
• Omnichannel CRM: The solution unifies customer communication across WhatsApp, Facebook, Instagram, SMS, email, and VoIP. All interactions are linked to one profile, giving agents full context for quick, personalized responses and seamless customer experiences.
• WhatsApp Business Suite: It automates order updates, reminders, and campaigns, with routing, multi-agent handling, and pre-approved templates. It drives conversions through faster engagement and higher response rates.
• ShipAxis (Logistics Management): Pragma offers total control over shipping operations. It auto-selects the best courier by region, cost, and SLA, provides real-time tracking, and manages NDRs from one dashboard. Brands reduce delivery delays and improve logistics performance.
• Journey Management System (JMS): Pragma automates post-purchase journeys from delivery notifications to repurchase campaigns. The visual builder allows non-technical teams to design event-based flows that increase retention and repeat sales, supported by journey analytics.
• Unified Dashboard & Insights: The platform consolidates all key data such as orders, returns, logistics, and communication into one analytics view. Teams can track conversion, courier performance, and satisfaction metrics to make faster, data-backed decisions.
Starting price
per month
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with better value for money
Pragma’s user interface
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Pragma's features
Pragma alternatives
Pragma
Starting from
15000
Per month
Item
Starting from
60
Per month
ReturnZap
Starting from
69.95
Per month
RenewityRMA
Starting from
69
Per month
Pragma pricing
Pricing plans
Pricing details:
User opinions about Pragma price and value
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Pragma integrations (4)
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Pragma support options
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Pragma FAQs
Pragma has the following pricing plans:
Starting from: ₹35000.00/month
Pricing model: Subscription
Free Trial: Available | (No Credit Card required)
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Q. Who are the typical users of Pragma?
Pragma has the following typical customers:
Small Business
Q. What languages does Pragma support?
Pragma supports the following languages:
English
Q. Does Pragma offer an API?
No, Pragma does not have an API available.
Q. What other apps does Pragma integrate with?
Pragma integrates with the following applications:
WhatsApp, Instagram, Facebook Business Suite
Q. What level of support does Pragma offer?
Pragma offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat