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Shopify vs WooCommerce Comparison (2026)

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Wix

4.4

NetSuite

4.2

Good recommendations?

Shopify

WooCommerce

Overview

Shopify is a commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between

Designed for store owners and developers to build & run eCommerce sites, WooCommerce is an extendable, adaptable, open-sourced eCommerce platform for WordPress

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

Free

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.5

6.7K

4.3K

1.9K

350

Value for money

Ease of use

Features

Customer support

77%

would recommend this app

4.5

645

341

Value for money

Ease of use

Features

Customer support

80%

would recommend this app

Pros

“I use it to sell photography albums, and it provides a professional checkout experience, secure payment processing, and multiple payment options for clients.”

michael k.

President

“We use Shopify for new webshop builds, redesigns, replatforming projects, migrations and ongoing webshop optimization.”

Simon A.

Founder and Shopify E-commerce Strategist at Opklopper

“Our experience is that Shopify gives growing brands a reliable foundation for product management, checkout, payments, shipping, content, tracking, apps, integrations and international growth.”

Simon A.

Founder and Shopify E-commerce Strategist at Opklopper

Pros

“I've helped several clients build their visual identity on WooCommerce, and what I appreciate most as a designer is the total freedom the platform gives for customizing every visual aspect of the shop”

Shawn R.

Graphic Design - Art and Creative Direction

“WooCommerce customization is incredibly flexibly to customize the mode to the particular enterprise needs.”

Khaled G.

Software Engineer

“The WooCommerce payments and products functionality allows us to use subscriptions to easily accept payments from clients without reminders or manual processes.”

Paul D.

Product Manager

Cons

“Another minor frustration is that certain features and reports are only available on higher-tier plans, which can make it difficult for smaller businesses to access the tools they need without upgrading.”

Gary A.

Founder CEO

“We recently had to rest a user account, after 4 days of jumping through hoops to try and get Shopify support to fix it, they reset the wrong account (my admin account), and in the end, after 5 days of no access to our own account, I had to track down a former employee, now in a different country, to get a code to access the account. And no matter how useless the support, if you try and ask for any money back, from the substantial sums you are paying them, it seems the support are trained to completely ignore you, pretend the question doesn't exist.”

Felix N.

Founder

“Shopify charges transaction fees for using third party payment processors, but my company is not able to use Shopify Payments due to being a CBD company. While Shopify provides many tools, recommendations and suggestions, my company is unable to utilize them because of the restrictions they place on CBD companies.”

Josh A.

Co-founder, VP of Marketing

Cons

“Websites with a lot of products can experience site speed issues, however, this sometimes can be dependent on the hosting environment.”

Austin M.

CTO

“My only issue es mostly with Wordpress itself as a platform can be cumbersome to manage for e-commerce through woocommerce que you start to get more traffic or have more specific needs.”

Alfredo J.

Consultant

“Integration with 3rd party shipping platforms can sometimes be difficult.”

Austin M.

CTO