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Shopify vs Wix Comparison

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Overview

Category Leaders

Shopify is a commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between

Wix is a website building & publishing platform which helps users create professional websites exactly the way they want,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

29

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

4.50

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.5

5.4K

5

4

3

2

1

3,509

1,560

293

59

43

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.4

8.4K

5

4

3

2

1

4,689

2,747

861

132

58

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

Pros

We love that is is really use to use, to manage the products and check the orders. It is very user friendly, which is really helpful when you have a large team.

NB

Natasha B.

I love how easy it is to check out. I love there is a card swiping device too so payments are flawlessly done.

JD

Jovana D.

Shopify is a popular tool with great support that makes it easy to get started an online e-commerce business. It has also great integration across different platforms like Laptops/PCs and smartphones.
AvatarImg

Tenyo P.

Pros

I find it truly amazing how little work I need to put in to make an amazing website. You will have people think the website was made by a professional not by yourself in a short amount of time.

MA

Md A.

I found WIX through an advertisement that claimed that the software was easy to use to create a website for yourself and it's true. It's easy to use and also fun to use.

MR

Marisa R.

You will like Wix and I'm sure with a little time and effort and your creative juices flowing, you can create a spectacular website that is user friendly and your customers would appreciate.

MM

Michelle M.

Cons

Was not very much support on the stubborn aps that refuse to leave when you delete them.

AR

Anonymous Reviewer

Sometimes on the app I have trouble tracking my package either error from the sending company or from the something on my end in not understanding the app to it's fullest.
AvatarImg

Heather W.

Bad practice, leaves a bad taste in the mouth. No other company does that.

LB

Lana B.

Cons

Their policies are ridiculous and customer service knowledge and etiquette are terrible. I have to share the latest bizarre policy I've run into.

LH

Lora H.

Sometimes the apps cost money or you have limited amount of the app you can use before it costs money. This is frustrating when you start using it and then realize you are stuck.

WD

Whitney D.

The only problem that I have faced is that trying get to different pages of your website while in editing mode is confusing.
AvatarImg

Ajay P.

  • Vendor responds to reviews
  • Last review20 hours ago
  • Vendor responds to reviews
  • Last review2 days ago

Key features

  • Total features46
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Appointment Management
  • Attendance Management
  • Attendance Tracking
  • Attendee Management
  • Availability Management
  • Backlink Monitoring
  • Billing & Invoicing
  • Booking Management
  • CRM
  • Calendar Management
  • Campaign Management
  • Catalog Creation
  • Cataloging/Categorization
  • Categorization/Grouping
  • Channel Management
  • Chat/Messaging
  • Class Management
  • Class Scheduling
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Confirmation/Reminders
  • Contact Management
  • Content Management
  • Content Publishing Options
  • Content Sharing
  • Credit Card Processing
  • Customer Accounts
  • Customer Database
  • Customer History
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Security
  • Data Synchronization
  • Design Management
  • Discount Management
  • Document Management
  • Drag & Drop
  • Electronic Payments
  • Electronic Signature
  • Email Management
  • Email Marketing
  • Email Templates
  • Employee Management
  • Event Calendar
  • Event Management
  • Event Scheduling
  • Event Triggered Actions
  • For Small Businesses
  • Form Builder
  • Forms Management
  • Full Text Search
  • Gift Card Management
  • HTML5 Technology
  • Image Editing
  • Image Library
  • Instructor Management
  • Inventory Management
  • Inventory Tracking
  • Invoice Management
  • Item Management
  • Keyword Rank Tracking
  • Kitting
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Membership Management
  • Mobile Access
  • Mobile Commerce
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Location
  • Multi-Store
  • Online Booking
  • Online Booking Tools
  • Online Forums
  • Online Store Builder
  • Order Management
  • Order Processing
  • Order Tracking
  • Payment Processing
  • Point of Sale (POS)
  • Post Management
  • Post Scheduling
  • Pre-built Templates
  • Preview Functionality
  • Product Catalog
  • Product Configurator
  • Product Data Management
  • Promotions Management
  • Publishing Options
  • ROI Tracking
  • Ratings / Reviews
  • Real Time Editing
  • Real Time Notifications
  • Real-time Updates
  • Recurring/Subscription Billing
  • Refund Management
  • Registration Management
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Reservations Management
  • Responsive
  • Retail Inventory Management
  • Returns Management
  • SEO Management
  • SMS Messaging
  • SSL Security
  • Sales Tax Management
  • Search/Filter
  • Shipping Management
  • Shopping Cart
  • Social Media Integration
  • Support Ticket Management
  • Survey Builder
  • Template Management
  • Templates
  • Third Party Integrations
  • Video Management
  • Visitor Tracking
  • WYSIWYG Editor
  • Wait List Management
  • Website Analytics
  • Website Hosting
  • Website Integration
  • Website Management
  • eCommerce Management
  • Total features115
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Appointment Management
  • Attendance Management
  • Attendance Tracking
  • Attendee Management
  • Availability Management
  • Backlink Monitoring
  • Billing & Invoicing
  • Booking Management
  • CRM
  • Calendar Management
  • Campaign Management
  • Catalog Creation
  • Cataloging/Categorization
  • Categorization/Grouping
  • Channel Management
  • Chat/Messaging
  • Class Management
  • Class Scheduling
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Confirmation/Reminders
  • Contact Management
  • Content Management
  • Content Publishing Options
  • Content Sharing
  • Credit Card Processing
  • Customer Accounts
  • Customer Database
  • Customer History
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Security
  • Data Synchronization
  • Design Management
  • Discount Management
  • Document Management
  • Drag & Drop
  • Electronic Payments
  • Electronic Signature
  • Email Management
  • Email Marketing
  • Email Templates
  • Employee Management
  • Event Calendar
  • Event Management
  • Event Scheduling
  • Event Triggered Actions
  • For Small Businesses
  • Form Builder
  • Forms Management
  • Full Text Search
  • Gift Card Management
  • HTML5 Technology
  • Image Editing
  • Image Library
  • Instructor Management
  • Inventory Management
  • Inventory Tracking
  • Invoice Management
  • Item Management
  • Keyword Rank Tracking
  • Kitting
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Membership Management
  • Mobile Access
  • Mobile Commerce
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Location
  • Multi-Store
  • Online Booking
  • Online Booking Tools
  • Online Forums
  • Online Store Builder
  • Order Management
  • Order Processing
  • Order Tracking
  • Payment Processing
  • Point of Sale (POS)
  • Post Management
  • Post Scheduling
  • Pre-built Templates
  • Preview Functionality
  • Product Catalog
  • Product Configurator
  • Product Data Management
  • Promotions Management
  • Publishing Options
  • ROI Tracking
  • Ratings / Reviews
  • Real Time Editing
  • Real Time Notifications
  • Real-time Updates
  • Recurring/Subscription Billing
  • Refund Management
  • Registration Management
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Reservations Management
  • Responsive
  • Retail Inventory Management
  • Returns Management
  • SEO Management
  • SMS Messaging
  • SSL Security
  • Sales Tax Management
  • Search/Filter
  • Shipping Management
  • Shopping Cart
  • Social Media Integration
  • Support Ticket Management
  • Survey Builder
  • Template Management
  • Templates
  • Third Party Integrations
  • Video Management
  • Visitor Tracking
  • WYSIWYG Editor
  • Wait List Management
  • Website Analytics
  • Website Hosting
  • Website Integration
  • Website Management
  • eCommerce Management

Integrations

  • Total integrations1230
  • AWeber
  • ActiveCampaign
  • Adobe Commerce
  • Authorize.Net
  • BigCommerce
  • Google Analytics 360
  • HubSpot CRM
  • Instagram
  • Mailchimp
  • Meta for Business
  • PayPal
  • Salesforce Sales Cloud
  • ShipStation
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations239
  • AWeber
  • ActiveCampaign
  • Adobe Commerce
  • Authorize.Net
  • BigCommerce
  • Google Analytics 360
  • HubSpot CRM
  • Instagram
  • Mailchimp
  • Meta for Business
  • PayPal
  • Salesforce Sales Cloud
  • ShipStation
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Shopify logo

Shopify

Awesome upgrades

Reviewed 3 years ago

We use shopify because wix wasn't fitting everything we need.

Pros

The recent updates allow you to have a lot more control over your site and what you can do to inprove your design look.

Cons

There's a big limit on how much control you have if you haven't paid for the premium service.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Shopify logo

Shopify

A huge fan of Shopify

Reviewed 6 months ago

Amazing! I changed from Wix and won’t go anywhere else

Pros

I actually love everything about Shopify. It’s literally an all in one! It has all the features or app a small business owner needs to stand with the big guys

Cons

The monthly subscription is high but it’s worth it. I wish more apps were free for growing the business (privy, sms, etc). The more money we make and have to potential to grow our consumer list - the more Shopify makes.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Shopify logo

Shopify

Best Ecommerce Site Builder Out There

Reviewed 4 years ago

Love it and do not plan at all leaving Shopify now ,or in the far future.

Pros

The ease of use in creating a website is phenomenal. You can build a decent, high quality website with little to no experience in coding or design in a matter of hours. The integrations between Shopify and advertising platforms such as Google Adsense, Facebook Blueprint, and others are major time savors and crucial for business. Payment processing both online or in store are made a breeze. In practically every capacity specific to e=commerce Shopify is king.

Cons

Wix, a competitor, arguably offers more features for creating your own UNIQUE looking website- I like A&B testing, so I enjoyed that aspect of wix (However, understand that your website will look GOOD on Shopify, and in literally every other capacity Shopify is superior)

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Shopify logo

Shopify

Bust have for ecommerce solopreneurs

Reviewed 4 years ago
Pros

Great eCommerce platform where you can customize with countless apps, codes, and add ons

Cons

Back end is more advanced than a platform like Wix or Squarespace so there is a learning curve

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Shopify logo

Shopify

Poor customer service

Reviewed 4 years ago
Pros

Easier to use than others, like wix. They offered better free photo options and the free templates as well

Cons

It took me a while to set up my website, almost 5 wks including the 2 wk free trial. I called and asked about being charged the full even though I wasn’t using the actual website yet, so I wanted some kind of reimbursement. They said I could go on the dormant plan but it would only be prorated. Why was I never shown the dormant plan when I signed up, how would I know to use that!? They would not refund me anything. A 2 week free trial is pretty sad, and not enough time for the average person to make a website, and I think they know and take advantage of that. Pretty sad.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Shopify logo

Shopify

Shopify for Web Designers

Reviewed 3 years ago
Pros

Shopify is an easy-to-use platform for those looking to create an online store. I've used both Shopify and Wix to create online stores for my clients. Shopify was created to sell multiple products. It's easy to create an online store and track your results.

Cons

The main con that I did not like dealt with the editor. The Wix editing platform is very easy to use.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Shopify logo

Shopify

Make your own website

Reviewed a year ago

It is a great site to host your website. Lots of apps and possibilities to make your business standout.

Pros

Create your own website. Very easy to integrate apps. Add products. Their platform is very easy to make your own site but its limited in some ways unless you know coding.

Cons

didn't have the ability to customize it the way WIX can. It is a bit limited on how you can organize things.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Shopify logo

Shopify

Blog site turning profit

Reviewed 3 years ago

We are acquiring profit while our "blog site" operates each day, and users are

Pros

Our team-lead is an author and blogs daily with a large following, but his physical/digital books sales were down. We switched to Shopify and his bookstore after set up and management has created more profit.

Cons

The site customization is not as easy as some well know companies like Wix or Squarespace when it comes to creating an all-inclusive website.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Shopify logo

Shopify

Favorite website template software to use with ecommerce clients

Reviewed 4 years ago

Great experience, it's a platform build for the modern ecommerce store.

Pros

Great plugins available on the app store for your site. Perfect for people selling products.

Cons

I wish you did't need to have a plugin to build pages. Would be nice if there was a built in page builders on every page like squarespace and wix.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Shopify logo

Shopify

They know eCommerce...

Reviewed 3 years ago
Pros

I love how easy it is to setup and maintain a store, particularly as I deal with a lot of clients who have no technical know-how at all.

Cons