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Shopify vs Wix Comparison
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Overview
Shopify is a commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between
Wix is a website building & publishing platform which helps users create professional websites exactly the way they want,...
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Screenshots
Pricing
Starting from
- Free trial available
- No credit card required
- Free account
- Subscription based
Starting from
- Free trial available
- No credit card required
- Free account
- Subscription based
User reviews
4.5
5
4
3
2
1
2,179
1,092
208
45
36
- Value for money
- Ease of use
- Features
- Customer support
4.4
5
4
3
2
1
2,929
1,818
619
93
52
- Value for money
- Ease of use
- Features
- Customer support
Pros
Pros
Cons
Cons
Key features
- Total features52
- ACH Payment Processing
- API
- Accounting Management
- Activity Dashboard
- Advertising Management
- Appointment Management
- Automated Sales
- Automatic Notifications
- Booking Management
- Calendar Management
- Campaign Management
- Chat
- Commenting
- Communication Management
- Contact Management
- Content Library
- Content Management
- Credit Card Processing
- Custom Fields
- Custom Forms
- Customer Accounts
- Customer Database
- Customer History
- Customer Segmentation
- Customizable Branding
- Customizable Reporting
- Customizable Templates
- Data Import/Export
- Data Synchronization
- Data Visualization
- Design Management
- Discount Management
- Drag & Drop Interface
- Drip Marketing
- Electronic Payments
- Electronic Signature Capture
- Email Alerts
- Email Distribution
- Email Invitations & Reminders
- Email Marketing Management
- Email Templates
- Event Triggered Actions
- Financial Management
- Forms Management
- Geographic Maps
- Gift Card System
- HTML5 Technology
- Image Editing
- Image Library
- Inventory Management
- Inventory Tracking
- Invoice Management
- Knowledge Base Management
- Label Printing
- Mobile Integration
- Multi-Channel Communication
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Multiple User Accounts
- Online Booking Integration
- Online Forums
- Order Management
- Order Processing
- Order Tracking
- PCI DSS Compliance
- Preview Functionality
- Product Catalog
- Product Catalog Integration
- Product Data Management
- Ratings & Reviews
- Real Time Notifications
- Real Time Updates
- Reservations Management
- Retail Inventory Management
- Returns Management
- SEO Management
- SSL Security
- Sales Tax Management
- Search Functionality
- Shipping Management
- Shopping Cart
- Social Advertising
- Social Media Integration
- Subscription Management
- Third Party Integration
- Video Management
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Analytics
- Website Integration
- Website Management
- eCommerce Integration
- eCommerce Management
- Total features60
- ACH Payment Processing
- API
- Accounting Management
- Activity Dashboard
- Advertising Management
- Appointment Management
- Automated Sales
- Automatic Notifications
- Booking Management
- Calendar Management
- Campaign Management
- Chat
- Commenting
- Communication Management
- Contact Management
- Content Library
- Content Management
- Credit Card Processing
- Custom Fields
- Custom Forms
- Customer Accounts
- Customer Database
- Customer History
- Customer Segmentation
- Customizable Branding
- Customizable Reporting
- Customizable Templates
- Data Import/Export
- Data Synchronization
- Data Visualization
- Design Management
- Discount Management
- Drag & Drop Interface
- Drip Marketing
- Electronic Payments
- Electronic Signature Capture
- Email Alerts
- Email Distribution
- Email Invitations & Reminders
- Email Marketing Management
- Email Templates
- Event Triggered Actions
- Financial Management
- Forms Management
- Geographic Maps
- Gift Card System
- HTML5 Technology
- Image Editing
- Image Library
- Inventory Management
- Inventory Tracking
- Invoice Management
- Knowledge Base Management
- Label Printing
- Mobile Integration
- Multi-Channel Communication
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Multiple User Accounts
- Online Booking Integration
- Online Forums
- Order Management
- Order Processing
- Order Tracking
- PCI DSS Compliance
- Preview Functionality
- Product Catalog
- Product Catalog Integration
- Product Data Management
- Ratings & Reviews
- Real Time Notifications
- Real Time Updates
- Reservations Management
- Retail Inventory Management
- Returns Management
- SEO Management
- SSL Security
- Sales Tax Management
- Search Functionality
- Shipping Management
- Shopping Cart
- Social Advertising
- Social Media Integration
- Subscription Management
- Third Party Integration
- Video Management
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Analytics
- Website Integration
- Website Management
- eCommerce Integration
- eCommerce Management
Integrations
- Total integrations803
- Authorize.net
- BigCommerce
- Constant Contact
- Dropbox Business
- Google Analytics
- Magento Commerce
- Mailchimp
- PayPal
- QuickBooks Online Advanced
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- Wordpress
- Xero
- Zapier
- Zendesk
- Total integrations131
- Authorize.net
- BigCommerce
- Constant Contact
- Dropbox Business
- Google Analytics
- Magento Commerce
- Mailchimp
- PayPal
- QuickBooks Online Advanced
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- Wordpress
- Xero
- Zapier
- Zendesk
Security
- Encryption of sensitive data at rest
- HTTPS for all pages (web-based apps)
- Reports/alerts for security breaches
- Multifactor authentication options
- Customer data removed upon service cancellation
- Encryption of sensitive data at rest
- HTTPS for all pages (web-based apps)
- Reports/alerts for security breaches
- Multifactor authentication options
- Customer data removed upon service cancellation
Alternatives
Explore similar apps
User reviews that mention these apps
Antiono Jeff
Automotive, 11-50 employees
Used daily for 2+ years
Review source
Share this review:
We use shopify because wix wasn't fitting everything we need.
The recent updates allow you to have a lot more control over your site and what you can do to inprove your design look.
There's a big limit on how much control you have if you haven't paid for the premium service.
Anonymous Reviewer
Computer Software, 501-1000 employees
Used daily for 3+ years
Review source
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Love it and do not plan at all leaving Shopify now ,or in the far future.
The ease of use in creating a website is phenomenal. You can build a decent, high quality website with little to no experience in coding or design in a matter of hours. The integrations between Shopify and advertising platforms such as Google Adsense, Facebook Blueprint, and others are major time savors and crucial for business. Payment processing both online or in store are made a breeze. In practically every capacity specific to e=commerce Shopify is king.
Wix, a competitor, arguably offers more features for creating your own UNIQUE looking website- I like A&B testing, so I enjoyed that aspect of wix (However, understand that your website will look GOOD on Shopify, and in literally every other capacity Shopify is superior)
Anonymous Reviewer
Consumer Goods, 1-10 employees
Used daily for 3+ years
Review source
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Great eCommerce platform where you can customize with countless apps, codes, and add ons
Back end is more advanced than a platform like Wix or Squarespace so there is a learning curve
Anonymous Reviewer
Verified reviewer
Law Practice, 1001-5000 employees
Used daily for 1+ years
Review source
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Easier to use than others, like wix. They offered better free photo options and the free templates as well
It took me a while to set up my website, almost 5 wks including the 2 wk free trial. I called and asked about being charged the full even though I wasn’t using the actual website yet, so I wanted some kind of reimbursement. They said I could go on the dormant plan but it would only be prorated. Why was I never shown the dormant plan when I signed up, how would I know to use that!? They would not refund me anything. A 2 week free trial is pretty sad, and not enough time for the average person to make a website, and I think they know and take advantage of that. Pretty sad.
Kendra Cray
Photography, self-employed
Used monthly for 1+ years
Review source
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Shopify is an easy-to-use platform for those looking to create an online store. I've used both Shopify and Wix to create online stores for my clients. Shopify was created to sell multiple products. It's easy to create an online store and track your results.
The main con that I did not like dealt with the editor. The Wix editing platform is very easy to use.
Seth Price
Religious Institutions, 11-50 employees
Used other for 2+ years
Review source