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Shopify vs Wix Comparison

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Overview

Shopify is a commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between

Wix is a website building & publishing platform which helps users create professional websites exactly the way they want,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$29/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
4.50/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

2,179

1,092

208

45

36

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

5

4

3

2

1

2,929

1,818

619

93

52

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

Pros

I appreciate the detail given for each order and there are also great functions like discount codes which makes using the website very useful. The layout, while basic, helps make navigating simple.
Their customer service is excellent. As with any company, it isn't perfect, but they do their best to satisfy and make sure customers are happy with their product and their service.
While I had heard great things about Shopify and was excited about all the customizations it was very difficult to set up and I ended up closing my account after my free trial expired.

Pros

It is perfect for solopreneurs with low budget and looking forward for a fast lean solution. In case you are validating your buainess is a good starting point.
I liked how inexpensive Wix is and how easy it is to set things up. The templates are really great and it's easy to create a beautiful website quickly.
I tried many other softwares and this was by far the best. Great and helpful customer service to top it all off.

Cons

Customer service was terrible, they offered a CSV upload which was useless to me, or offered to uplaod my items for me, and charge me a crazy amount of money for the service.
Shopify is paid and when it updates itself it gives some sort of errors in the online store and finding the error is a difficult task.
The premium charges are a slight turnoff due to the monthly charges. Smaller stores will have to look over their shoulders to make sure that they make enough to cover the monthly Shopify charges.

Cons

Wix is slow, the customization is terrible as there's no coding involved, the drag and drop builder usually leads to strangely formatted and ugly websites, and the SEO is awful.
Unfortunately, Wix is very limited in functionality. If you're already using Wordpress or can do some basic coding, you may be disappointed at the lack of flexibility of Wix.
Some of the apps cover them, but it takes research to figure out was around their crappy components. Custom coding is a pain on the site, but not impossible.
  • Vendor responds to reviews
  • Last review4 days ago
  • Vendor responds to reviews
  • Last review2 days ago

Key features

  • Total features52
  • ACH Payment Processing
  • API
  • Accounting Management
  • Activity Dashboard
  • Advertising Management
  • Appointment Management
  • Automated Sales
  • Automatic Notifications
  • Booking Management
  • Calendar Management
  • Campaign Management
  • Chat
  • Commenting
  • Communication Management
  • Contact Management
  • Content Library
  • Content Management
  • Credit Card Processing
  • Custom Fields
  • Custom Forms
  • Customer Accounts
  • Customer Database
  • Customer History
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reporting
  • Customizable Templates
  • Data Import/Export
  • Data Synchronization
  • Data Visualization
  • Design Management
  • Discount Management
  • Drag & Drop Interface
  • Drip Marketing
  • Electronic Payments
  • Electronic Signature Capture
  • Email Alerts
  • Email Distribution
  • Email Invitations & Reminders
  • Email Marketing Management
  • Email Templates
  • Event Triggered Actions
  • Financial Management
  • Forms Management
  • Geographic Maps
  • Gift Card System
  • HTML5 Technology
  • Image Editing
  • Image Library
  • Inventory Management
  • Inventory Tracking
  • Invoice Management
  • Knowledge Base Management
  • Label Printing
  • Mobile Integration
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple User Accounts
  • Online Booking Integration
  • Online Forums
  • Order Management
  • Order Processing
  • Order Tracking
  • PCI DSS Compliance
  • Preview Functionality
  • Product Catalog
  • Product Catalog Integration
  • Product Data Management
  • Ratings & Reviews
  • Real Time Notifications
  • Real Time Updates
  • Reservations Management
  • Retail Inventory Management
  • Returns Management
  • SEO Management
  • SSL Security
  • Sales Tax Management
  • Search Functionality
  • Shipping Management
  • Shopping Cart
  • Social Advertising
  • Social Media Integration
  • Subscription Management
  • Third Party Integration
  • Video Management
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Analytics
  • Website Integration
  • Website Management
  • eCommerce Integration
  • eCommerce Management
  • Total features60
  • ACH Payment Processing
  • API
  • Accounting Management
  • Activity Dashboard
  • Advertising Management
  • Appointment Management
  • Automated Sales
  • Automatic Notifications
  • Booking Management
  • Calendar Management
  • Campaign Management
  • Chat
  • Commenting
  • Communication Management
  • Contact Management
  • Content Library
  • Content Management
  • Credit Card Processing
  • Custom Fields
  • Custom Forms
  • Customer Accounts
  • Customer Database
  • Customer History
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reporting
  • Customizable Templates
  • Data Import/Export
  • Data Synchronization
  • Data Visualization
  • Design Management
  • Discount Management
  • Drag & Drop Interface
  • Drip Marketing
  • Electronic Payments
  • Electronic Signature Capture
  • Email Alerts
  • Email Distribution
  • Email Invitations & Reminders
  • Email Marketing Management
  • Email Templates
  • Event Triggered Actions
  • Financial Management
  • Forms Management
  • Geographic Maps
  • Gift Card System
  • HTML5 Technology
  • Image Editing
  • Image Library
  • Inventory Management
  • Inventory Tracking
  • Invoice Management
  • Knowledge Base Management
  • Label Printing
  • Mobile Integration
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple User Accounts
  • Online Booking Integration
  • Online Forums
  • Order Management
  • Order Processing
  • Order Tracking
  • PCI DSS Compliance
  • Preview Functionality
  • Product Catalog
  • Product Catalog Integration
  • Product Data Management
  • Ratings & Reviews
  • Real Time Notifications
  • Real Time Updates
  • Reservations Management
  • Retail Inventory Management
  • Returns Management
  • SEO Management
  • SSL Security
  • Sales Tax Management
  • Search Functionality
  • Shipping Management
  • Shopping Cart
  • Social Advertising
  • Social Media Integration
  • Subscription Management
  • Third Party Integration
  • Video Management
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Analytics
  • Website Integration
  • Website Management
  • eCommerce Integration
  • eCommerce Management

Integrations

  • Total integrations803
  • Authorize.net
  • BigCommerce
  • Constant Contact
  • Dropbox Business
  • Facebook
  • Google Analytics
  • Magento Commerce
  • Mailchimp
  • PayPal
  • QuickBooks Online Advanced
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Xero
  • Zapier
  • Zendesk
  • Total integrations131
  • Authorize.net
  • BigCommerce
  • Constant Contact
  • Dropbox Business
  • Facebook
  • Google Analytics
  • Magento Commerce
  • Mailchimp
  • PayPal
  • QuickBooks Online Advanced
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Xero
  • Zapier
  • Zendesk

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Shopify

Awesome upgrades

Reviewed 2 years ago

We use shopify because wix wasn't fitting everything we need.

Pros

The recent updates allow you to have a lot more control over your site and what you can do to inprove your design look.

Cons

There's a big limit on how much control you have if you haven't paid for the premium service.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Shopify

Best Ecommerce Site Builder Out There

Reviewed 2 years ago

Love it and do not plan at all leaving Shopify now ,or in the far future.

Pros

The ease of use in creating a website is phenomenal. You can build a decent, high quality website with little to no experience in coding or design in a matter of hours. The integrations between Shopify and advertising platforms such as Google Adsense, Facebook Blueprint, and others are major time savors and crucial for business. Payment processing both online or in store are made a breeze. In practically every capacity specific to e=commerce Shopify is king.

Cons

Wix, a competitor, arguably offers more features for creating your own UNIQUE looking website- I like A&B testing, so I enjoyed that aspect of wix (However, understand that your website will look GOOD on Shopify, and in literally every other capacity Shopify is superior)

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Shopify

Bust have for ecommerce solopreneurs

Reviewed 2 years ago
Pros

Great eCommerce platform where you can customize with countless apps, codes, and add ons

Cons

Back end is more advanced than a platform like Wix or Squarespace so there is a learning curve

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Shopify

Poor customer service

Reviewed 3 years ago
Pros

Easier to use than others, like wix. They offered better free photo options and the free templates as well

Cons

It took me a while to set up my website, almost 5 wks including the 2 wk free trial. I called and asked about being charged the full even though I wasn’t using the actual website yet, so I wanted some kind of reimbursement. They said I could go on the dormant plan but it would only be prorated. Why was I never shown the dormant plan when I signed up, how would I know to use that!? They would not refund me anything. A 2 week free trial is pretty sad, and not enough time for the average person to make a website, and I think they know and take advantage of that. Pretty sad.

Overall Rating
  • Ease of use
  • Features
  • Likelihood to recommend9/10

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Shopify

Shopify for Web Designers

Reviewed 2 years ago
Pros

Shopify is an easy-to-use platform for those looking to create an online store. I've used both Shopify and Wix to create online stores for my clients. Shopify was created to sell multiple products. It's easy to create an online store and track your results.

Cons

The main con that I did not like dealt with the editor. The Wix editing platform is very easy to use.