Shopify vs Wix Comparison Chart

Summary
Pricing
Details
Top features
Typical customers
Support options
Mobile apps
Android
iPhone/iPad
User reviews
Value for money
Ease of use
Features
Customer support
Users recommended to a colleague
Integrations
Social presence
Facebook
Twitter


Reviews

Antiono Jeff

Awesome upgrades

2019-01-16

We use shopify because wix wasn't fitting everything we need.

Pros

The recent updates allow you to have a lot more control over your site and what you can do to inprove your design look.

Cons

There's a big limit on how much control you have if you haven't paid for the premium service.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Shopify Reviews
Shopify
Everything you need to sell anywhere. Trusted by 160k stores
Read more
Anonymous
(Computer Software company, 501-1000 employees)

Best Ecommerce Site Builder Out There

2018-11-03

Love it and do not plan at all leaving Shopify now ,or in the far future.

Pros

The ease of use in creating a website is phenomenal. You can build a decent, high quality website with little to no experience in coding or design in a matter of hours. The integrations between Shopify and advertising platforms such as Google Adsense, Facebook Blueprint, and others are major time savors and crucial for business. Payment processing both online or in store are made a breeze. In practically every capacity specific to e=commerce Shopify is king.

Cons

Wix, a competitor, arguably offers more features for creating your own UNIQUE looking website- I like A&B testing, so I enjoyed that aspect of wix (However, understand that your website will look GOOD on Shopify, and in literally every other capacity Shopify is superior)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Shopify Reviews
Shopify
Everything you need to sell anywhere. Trusted by 160k stores
Read more
Anonymous
(Consumer Goods company, 1-10 employees)

Bust have for ecommerce solopreneurs

2018-12-03

Pros

Great eCommerce platform where you can customize with countless apps, codes, and add ons

Cons

Back end is more advanced than a platform like Wix or Squarespace so there is a learning curve

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Shopify Reviews
Shopify
Everything you need to sell anywhere. Trusted by 160k stores
Read more
Anonymous
Director of Nursing (Law Practice company, 1001-5000 employees)
Verified Reviewer

Poor customer service

2018-01-18

Pros

Easier to use than others, like wix. They offered better free photo options and the free templates as well

Cons

It took me a while to set up my website, almost 5 wks including the 2 wk free trial. I called and asked about being charged the full even though I wasn’t using the actual website yet, so I wanted some kind of reimbursement. They said I could go on the dormant plan but it would only be prorated. Why was I never shown the dormant plan when I signed up, how would I know to use that!? They would not refund me anything. A 2 week free trial is pretty sad, and not enough time for the average person to make a website, and I think they know and take advantage of that. Pretty sad.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

0/10
Source: GetApp
Helpful?   Yes   No
Shopify Reviews
Shopify
Everything you need to sell anywhere. Trusted by 160k stores
Read more
Kendra Cray

Shopify for Web Designers

2019-04-04

Pros

I've used both Shopify and Wix to create online stores for my clients.

Cons

The main con that I did not like dealt with the editor. The Wix editing platform is very easy to use.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Shopify Reviews
Shopify
Everything you need to sell anywhere. Trusted by 160k stores
Read more
Anonymous
(Apparel & Fashion company, 1-10 employees)

Favorite website template software to use with ecommerce clients

2018-08-29

Great experience, it's a platform build for the modern ecommerce store.

Pros

Great plugins available on the app store for your site. Perfect for people selling products.

Cons

Would be nice if there was a built in page builders on every page like squarespace and wix.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Shopify Reviews
Shopify
Everything you need to sell anywhere. Trusted by 160k stores
Read more
Anonymous
(Design company, myself only employees)

Researched Many Different Web Services - Shopify is KING

2018-10-26

Pros

There are so many competitors out there like Wix and Square, but Shopify is KING.

Cons

Since it's so large and powerful, it's a little bit intimidating to start using it.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Shopify Reviews
Shopify
Everything you need to sell anywhere. Trusted by 160k stores
Read more
Justin Raymond

Easy to use. Powerful.

2018-03-22

It's great for my website and makes fulfilling orders easy.

Pros

Just the basic version of Shopify is powerful enough to run a successful e-commerce website. The addition add-ons make you an unstoppable entrepreneur as you can build a custom store to fit your needs.

Cons

Blue Host or Squarespace, or Wix.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Shopify Reviews
Shopify
Everything you need to sell anywhere. Trusted by 160k stores
Read more
Teara McGinn

They think of just about everything

2018-08-10

Great! I'll never recommend a different eComm platform.

Pros

As a developer, I've set up eCommerce sites using Wordpress/WooCommerce, Wix, Volusion, and Shopify.

Cons

I have worked with Shopify sites for several years and I feel like the Shopify Basic plan is getting more basic. It seems like many new features that get developed require one of the higher plans ... which is understandable but also unfortunate; considering the start-up nature of many Shopify businesses. I think it'd be cool if the more expensive plans where cheaper for a 6 month period while the store (hopefully) gets up and running.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Shopify Reviews
Shopify
Everything you need to sell anywhere. Trusted by 160k stores
Read more
Nathan Wright

The best and easiest solution to small business ecommerce.

2019-04-11

I'm a small business owner, selling lifestyle jewelry and photography services on two Shopify sites. It allows me to process credit cards, PayPal payments, create inventory lists, shipping labels, tax forms, and more all from one single dashboard. It's not a cheap solution, but if you have any sort of business volume you'll quickly cover your annual costs. I've been using Shopify for several years and just recently took a break, but I have no doubt that when I'm ready to relaunch I'll be renewing with Shopify to revamp my websites and start making money again. There really is no other or better option - the competition is more expensive and at a lower quality.

Pros

Creating a website, stocking product, and launching my store was so incredibly simple. I customized a pre-made template with custom colors and a custom typeface, made a mobile version, and then logged my inventory is just a few hours. I now have two Shopify sites!

Cons

I wish I could combine the drag-and-drop customization of Wix with the ecommerce power of Shopify.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Shopify Reviews
Shopify
Everything you need to sell anywhere. Trusted by 160k stores
Read more
Jake Cremean

Excellent for Beginners to Advanced Users

2018-08-11

Excellent. Started a business back in college and used Shopify, made quite a bit of beer money which was great.

Pros

Can't really do that with Wix, and I thought Squarespace would be the same way based on what I've heard about it.

Cons

I really don't have anything bad to say. More customization if I want to get nit picky, but I'd just go to Wordpress and build something from scratch there if I needed to, it will just take me longer so Shopify is the way to go as long as it has everything you need, and for a lot of people it does.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Shopify Reviews
Shopify
Everything you need to sell anywhere. Trusted by 160k stores
Read more
Jennifer Jordan

Best Value for your Money

2018-12-14

Pros

I've tried both Wix and Big Commerce, but for an easy to use and fair priced website - Shopify is the BEST value for your dollar, hands down!

Cons

I really don't have many complaints. I wish I had more access to certain reporting features, but I CAN have access if I choose to upgrade my plan. But thats on me, not Shopify, because I choose to stay at the basic plan. There was one day, in the last six months, where they seemed to have trouble processing and loading and hosting my site -- but one day in six months isn't bad.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Shopify Reviews
Shopify
Everything you need to sell anywhere. Trusted by 160k stores
Read more
Reese De Luca

Wix custom sites

2018-08-20

Pros

Wix has come a long way in the recent years with the amount of functionalities it offers and although they were at the forefront of FLASH sites, they've now moved over to HTLM5. It's a great way to start your own website and the user interface is easy to understand and use.

Cons

I would like them to offer more themes and options to compete better against Squarespace and Shopify.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Wix Reviews
Wix
Website builder & publishing platform
Read more
Anonymous
(Apparel & Fashion company, 1-10 employees)

Great tool for small businesses looking to do it themselves

2018-08-29

Great tool for start ups, definitely check out your other options before comiiting.

Pros

Simple to use software that allows anyone to build a website.

Cons

I'd prefer a platform such as Shopify.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Wix Reviews
Wix
Website builder & publishing platform
Read more
Alex Wong

My 2nd CMS

2018-08-15

Pros

Wonderful customer support and had 2 business webpages built on this.

Cons

Less cloud integrations when compared to shopify and limited templates - so it all comes back to your own creativity.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Other

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Wix Reviews
Wix
Website builder & publishing platform
Read more
Hanson Grant

Great to getting going

2016-12-07

We started on Wix before moving to shopify. I highly recommend wix to anyone new to a business or web design!

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Wix Reviews
Wix
Website builder & publishing platform
Read more
Shannon Baughman

Not the best out there for business

2018-12-18

Pros

For basic websites, that are not looking to do e-com or business this is probably fine. The interface is simple and basic.

Cons

THe ability to do larger scale ecom business such as done by shopify or woocommerce cannot be done on here.

Rating breakdown

Ease of use
Features

Time used: Free Trial

Frequency of use: Other

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Wix Reviews
Wix
Website builder & publishing platform
Read more
Anonymous
(Medical Practice company, myself only employees)

Phenomenal Site Builder

2019-04-21

Pros

I've used Squarespace, Weebly, IMCreator, Shopify and NONE of them compare to Wix.

Cons

I honestly don't have any cons. They are constantly updating their features and it's a great site.

Rating breakdown

Ease of use
Features

Time used: Free Trial

Frequency of use: Other

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Wix Reviews
Wix
Website builder & publishing platform
Read more
Anonymous
(Design company, myself only employees)

Wix makes it easy to get a nice site up and going that a client can edit themselves

2019-02-13

Depending on the client and needs I might lean more towards joomla or another saas provider like BigCommerce or Shopify for e-commerce

Pros

I like it’s drag and drop editor and it’s prevuilt blocks. I tend to use the advanced editor cause of the nice features. It lets me customize the mobile views more nicely and has a lot of extra things like visto database support and js custom code support. I’ve used it to build a wedding site and other sites for friends and clients.

Cons

If you do more custom things like work with databases and custom JavaScript, the site can be very very painfully slow to load in the browser. I wish they’d find a way to speed up the engine.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Other

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Wix Reviews
Wix
Website builder & publishing platform
Read more
Cameron Evans

Pretty good starter software - not compatible or integrates with many software

2018-09-28

Good way to get a site up for your products or business. Simple and easy, good templates available. May not be for everyone but it has worked for some of my clients.

Pros

Easy to start and get a website up quick. I've designed a few sites in Wix and like how I can get them up fast and with minimal coding and technical effort for my clients I've worked for on the side. It's compatible with Squarespace and others. Works well for the quick and easy site with less maintenance like WordPress.

Cons

Not as compatible or plug-in ready with some software, including HubSpot, and Shopify. I would recommend going with another if you want to integrate more tools into your site.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Wix Reviews
Wix
Website builder & publishing platform
Read more
Anonymous
(Marketing and Advertising company, myself only employees)

Okay for Beginners

2019-01-14

Pros

Ease of use and getting a site up quickly.

Cons

Once you get the initial site up and want to expand you will wish you used another platform such as Shopify for Ecommerce or Wordpress for general pages.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Other

Likelihood to recommend

4/10
Source: Capterra
Helpful?   Yes   No
Wix Reviews
Wix
Website builder & publishing platform
Read more
Dina Marto

Great for beginners, easy to use once you get the hang of it

2019-01-30

Pros

I chose Wix to design my business website and I love how easy it is to customize. They have decent free templates and lots of cute free high quality photos, art and backgrounds. Great for people who don’t have a whole lot of experience, you’ll end up with a very nice looking website.

Cons

Leaves a little bit to be desired when comparing to Shopify. Doesn’t have as many apps to chose from and I’ve found some of the apps to be confusing to figure out how to use.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Wix Reviews
Wix
Website builder & publishing platform
Read more
Anonymous
(Hospital & Health Care company, 11-50 employees)

Wix for small business and e-commerce

2019-03-26

Pros

For a small business starting out who has even limited creativity, this website platform is awesome to create and project a very professional image to potential customers. It has many apps that can be added to enhance it's capabilities such as social media, online shopping, blogs, and more.

Cons

It is not as robust as Shopify if you are focusing on e-commerce and want to get lots of online sales....you have to add a paid app to get the ability to get sales from Facebook.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Wix Reviews
Wix
Website builder & publishing platform
Read more
Blake Baron

Excellent Entry Level website software

2019-04-23

Great software to quickly deploy a website . Very easy to use -- I'd recommend it to sole proprietors like photographers and freelance musicians. Once we hit a certain scale, we wanted something more robust.

Pros

It's incredibly easy to use and the WYSIWYG editor is intuitive. For any entry level business owner who isn't technical in nature, Wix is a great choice for quickly deploying a business website.

Cons

There's also limited integration potential compared to some of the other CMS platforms like Shopify, Bigcommerce, etc.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Wix Reviews
Wix
Website builder & publishing platform
Read more
Heather Kantor

We moved from Go Daddy to Wix about a month ago and just love it.

2018-01-18

Cleaner look, and ease of use.

Pros

Functionality. It was so easy for us to set up and the templates, and apps are perfect for us. It gives us a much cleaner and fresh look.

Cons

We wish that it would integrate with Shopify and Printful.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Wix Reviews
Wix
Website builder & publishing platform
Read more
Kelly Reumann

Good for the small business or beginning entrepreneur

2017-12-05

This software enables you to create inventive, beautiful layouts. Great for the artist, crafter or small business.

Pros

I switched over from shopify where it was very difficult to make specific changes without hiring a developer.

Cons

I came over from Shopify where there was a plethora of great seamless apps to choose from.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Wix Reviews
Wix
Website builder & publishing platform
Read more
Anonymous
(Internet company, myself only employees)

My experience with WIX

2019-04-15

Which, yes I was but I have a site with shopify now and it was wayyyyyyyyyyy easier and looks so much more professional

Pros

I like that there were a lot of different free themes and that it was a drag and drop kind of layout.

Cons

That it's completely open to edit everything about it with no restrictions.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Other

Likelihood to recommend

2/10
Source: Capterra
Helpful?   Yes   No
Wix Reviews
Wix
Website builder & publishing platform
Read more
Alexandra Gardner

Best easy-to-use web design platform

2018-09-19

Awesome!

Pros

I prefer it over Wordpress, Squarespace, Shopify and Muse for designing.

Cons

Thus far, I haven't found much I dont like about it. There are limitations just like within any platform but Wix really offers a lot as far as an editor, freedom and design capabilities.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Wix Reviews
Wix
Website builder & publishing platform
Read more
Jake Morris

Wix is great!

2019-04-05

Pros

I've used everything from Weebly, Shopify, and WordPress, to membership softwares like BrilliantDirectories, and I have to say that Wix is the best one yet!

Cons

I wish Wix offered more stock images to choose from, but that's just a suggestion – no complaints here!

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Wix Reviews
Wix
Website builder & publishing platform
Read more
Kevin S. Orbach

Great for custom building sites if you have no coding knowledge

2018-12-12

I will use Wix in the future for simple e-commerce sites that don't require or can't afford custom web development.

Pros

Other providers like Shopify and Squarespace and much more restrictive in their capabilities, but that also helps their websites load faster out of the box.

Cons

Wix's app marketplace is endlessly frustrating. A simple form should not be a monthly subscription service. It feels ridiculous at times.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Wix Reviews
Wix
Website builder & publishing platform
Read more
Beverly Babey

Easy to use for beginner /newbie

2019-03-15

The wix is perfect for beginners who wants to build their own website. It might takes a while but it's easy to understand everything.

Pros

I like the e commerce of the wix, its design, and features and filtering is far better than shopify. But some apps of wix is not as good as other apps you can find in shopify or woocommerce or other platforms.

Cons

The very basic hosting a domain which I have used is very slow, when my website opens and its just keep loading for quite long time. Same with the buttons whenever you click it, it takes a while before it open. I guess you get what you pay for for cheap hosting. Its just convenient to host with wix but you get better hosting and faster but same price with wix. The developer tools is quite complicated as a beginner /newbie I can't figure it out how to use it properly. The wix logo is OK but you have to pay for that service.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Wix Reviews
Wix
Website builder & publishing platform
Read more