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Twitter/X vs Hootsuite Comparison (2026)
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4.7
Meta for Business
4.4
Good recommendations?
Overview
Established in 2006, Twitter/X has grown into a real-time, short messaging service with a multi-sectoral, global network of over 200 million active users
Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
No videos yet
Pricing
User reviews
4.5
1.8K
5
4
3
2
1
1.1K
473
129
25
18
- Value for money
- Ease of use
- Features
- Customer support
76%
would recommend this app4.4
3.8K
5
4
3
2
1
1.9K
1.3K
370
49
37
- Value for money
- Ease of use
- Features
- Customer support
69%
would recommend this appPros
“I have been able to scan hashtags or see/like industry profiles quickly to help me pitch ideas to potential advertisers on what resonates with listeners.”
LV
Luis V.
Account Executive
“In my day to day work, I use twitter to update customers, answer their queries, and to keep track of discussion in the industry and this also makes me visible and responsive in the fast-paced engineering world.”
DM
David M.
Technical Support Engineer
“I particularly like the 'Community Notes' feature for crowd-sourced fact-checking and the integration of long-form video and 'Groks' AI capabilities, which have added more depth to the user experience”
Mustafa A.
Director
Pros
“In our role as marketers amongst a variety of other hats, Hootsuite is a practical tool for maintaining organization and consistency of our content.”
TK
Tim K.
Founder
“The convenience in terms of planning our marketing materials is amazing as we can conveniently make promotional video posts on all our retail social networks at once.”
AH
Amir H.
E-Commerce Manager
“It makes managing multiple social media accounts so much easier, helps me stay organized with scheduling, and gives a clear picture of how posts are performing.”
Joshua F.
Marketing Assistant
Cons
“In addition to lacking team collaboration capabilities and preventing you from editing your posts after the brief time allotted, the algorithm occasionally displays the most bizarre posts.”
ET
Edward T.
Accountant
“The feed moves quickly, arguments pop up out of nowhere, and sometimes the algorithm shows you stuff you didn’t ask for.”
MW
Meegan W.
Educator
“Sometimes the amount of information can be overwhelming, affecting productivity in locating relevant interactions.”
TK
Tim K.
Founder
Cons
“With Hootsuite, LinkedIn doesn’t allow you to schedule PDF uploads, which is a shame.”
DM
Demi M.
Community Manager
“You also can only add business LinkedIn pages (I was unable to add personal accounts for clients).”
AB
Ali B.
Owner
“Can be hard to focus and scheduling posts in the application don't carry as much weight as in the mobile applications”
MD
Mike D.
Owner
- Vendor responds to reviews
- Last review18 days ago
- Vendor responds to reviews
- Last review6 days ago
Key features
- Total features13
- @mentions
- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Advertising Management
- Alerts/Escalation
- Alerts/Notifications
- Approval Process Control
- Assignment Management
- Audience Targeting
- Automated Publishing
- Automated Scheduling
- Behavior Tracking
- Benchmarking
- Blogs
- Brand Tracking
- Calendar Management
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Tracking
- Categorization/Grouping
- Chat/Messaging
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Competitor Monitoring
- Compliance Management
- Contact Database
- Contact Management
- Content Creation
- Content Discovery
- Content Library
- Content Management
- Conversion Tracking
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Segmentation
- Customer Social Profiles
- Customer Support
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Security
- Data Visualization
- Drag & Drop
- Editorial Calendar
- Email Alerts
- Employee Advocacy
- Employee Database
- Employee Engagement
- Engagement Tracking
- Event Triggered Actions
- Feedback Management
- File Sharing
- Filtering
- Group Management
- Image Library
- Impact Measurement
- Influencer Tracking
- KPI Monitoring
- Keyword Filtering
- Keyword Tracking
- Lead Engagement
- Live Chat
- Marketing Automation
- Media Library
- Mobile Access
- Mobile Alerts
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Channel Social Integration
- Multi-Language
- Performance Metrics
- Post Scheduling
- Pre-Approved Content Library
- Predictive Analytics
- Progress Tracking
- Project Management
- Publish Scheduling
- ROI Tracking
- Real Time Comparisons
- Real Time Editing
- Real-Time Analytics
- Real-Time Chat
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Reputation Management
- Response Management
- Review Monitoring
- Role-Based Permissions
- Search/Filter
- Sentiment Analysis
- Single Sign On
- Social Advertising
- Social Listening
- Social Media Integration
- Social Media Monitoring
- Social Mentions Tracking
- Social Performance Management
- Social Promotion
- Social Sharing
- Survey/Poll Management
- Surveys & Feedback
- Tag Management
- Tagging
- Task Management
- Task Progress Tracking
- Template Management
- Text Analysis
- Third-Party Integrations
- Trend Analysis
- User Management
- User Profiles
- Visual Analytics
- Visualization
- Web Traffic Reporting
- Website Analytics
- Workflow Management
- Total features144
- @mentions
- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Advertising Management
- Alerts/Escalation
- Alerts/Notifications
- Approval Process Control
- Assignment Management
- Audience Targeting
- Automated Publishing
- Automated Scheduling
- Behavior Tracking
- Benchmarking
- Blogs
- Brand Tracking
- Calendar Management
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Tracking
- Categorization/Grouping
- Chat/Messaging
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Competitor Monitoring
- Compliance Management
- Contact Database
- Contact Management
- Content Creation
- Content Discovery
- Content Library
- Content Management
- Conversion Tracking
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Segmentation
- Customer Social Profiles
- Customer Support
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Security
- Data Visualization
- Drag & Drop
- Editorial Calendar
- Email Alerts
- Employee Advocacy
- Employee Database
- Employee Engagement
- Engagement Tracking
- Event Triggered Actions
- Feedback Management
- File Sharing
- Filtering
- Group Management
- Image Library
- Impact Measurement
- Influencer Tracking
- KPI Monitoring
- Keyword Filtering
- Keyword Tracking
- Lead Engagement
- Live Chat
- Marketing Automation
- Media Library
- Mobile Access
- Mobile Alerts
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Channel Social Integration
- Multi-Language
- Performance Metrics
- Post Scheduling
- Pre-Approved Content Library
- Predictive Analytics
- Progress Tracking
- Project Management
- Publish Scheduling
- ROI Tracking
- Real Time Comparisons
- Real Time Editing
- Real-Time Analytics
- Real-Time Chat
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Reputation Management
- Response Management
- Review Monitoring
- Role-Based Permissions
- Search/Filter
- Sentiment Analysis
- Single Sign On
- Social Advertising
- Social Listening
- Social Media Integration
- Social Media Monitoring
- Social Mentions Tracking
- Social Performance Management
- Social Promotion
- Social Sharing
- Survey/Poll Management
- Surveys & Feedback
- Tag Management
- Tagging
- Task Management
- Task Progress Tracking
- Template Management
- Text Analysis
- Third-Party Integrations
- Trend Analysis
- User Management
- User Profiles
- Visual Analytics
- Visualization
- Web Traffic Reporting
- Website Analytics
- Workflow Management
Integrations
- Total integrations3
- 123FormBuilder
- Adobe Analytics
- Adobe Commerce
- Adobe Creative Cloud
- Adobe Experience Manager
- Airtable
- Aprimo Digital Asset Management
- Asana
- Audiense Discover
- Basecamp
- Blogger
- Box
- Brandfolder
- Brandwatch
- Brightcove
- Bynder
- CELUM
- Canto
- Canva
- Chatfuel
- ClickDesk
- ClickUp
- Cloohawk
- Cloudinary
- Constant Contact
- Copysmith
- Crowd Analyzer
- DALL-E 3
- Dailymotion
- Data Dwell Digital Asset Management
- Data Dwell Sales Enablement
- Dropbox
- Facebook Apps and Tabs
- Facebook Business Suite
- Figma
- Freshdesk
- Gmail
- Google Analytics 360
- Google Calendar
- Google Drive
- Google Translate
- Grid
- Higher Logic Vanilla
- HubSpot CRM
- HubSpot Content Hub
- HubSpot Marketing Hub
- Influitive
- Interact
- Issuu
- JIRA Service Management
- Kapost
- LeadSift
- LinkedIn for Business
- Lucidya
- Lumen by Talkwalker
- Marketo Engage
- MediaValet
- Meltwater
- Mentionlytics
- Meta for Business
- Microsoft SharePoint
- Microsoft Teams
- Microsoft Viva Engage
- Mintent
- NetX
- Nimble
- Onclusive Social
- OneDrive
- Oracle Eloqua Marketing Automation
- Outgrow
- PhotoShelter for Brands
- PromoRepublic
- Quid
- ReviewInc
- ReviewTrackers
- Salesforce Sales Cloud
- Scoop.it
- Simple Sales Tracking
- Simplebooklet Flipbook Experiences
- Slack
- SocialFlow
- Stackla
- StoreYa
- SurveyMonkey
- TINT
- Tagboard
- Tailwind TMS
- Threads
- TikTok
- Trello
- Trustpilot
- Twitter/X
- Uberflip
- Unifyr
- Upfluence
- Vidyard
- Webdam
- WordPress
- Zapier
- Zendesk Suite
- pixx.io
- webCRM
- Total integrations103
- 123FormBuilder
- Adobe Analytics
- Adobe Commerce
- Adobe Creative Cloud
- Adobe Experience Manager
- Airtable
- Aprimo Digital Asset Management
- Asana
- Audiense Discover
- Basecamp
- Blogger
- Box
- Brandfolder
- Brandwatch
- Brightcove
- Bynder
- CELUM
- Canto
- Canva
- Chatfuel
- ClickDesk
- ClickUp
- Cloohawk
- Cloudinary
- Constant Contact
- Copysmith
- Crowd Analyzer
- DALL-E 3
- Dailymotion
- Data Dwell Digital Asset Management
- Data Dwell Sales Enablement
- Dropbox
- Facebook Apps and Tabs
- Facebook Business Suite
- Figma
- Freshdesk
- Gmail
- Google Analytics 360
- Google Calendar
- Google Drive
- Google Translate
- Grid
- Higher Logic Vanilla
- HubSpot CRM
- HubSpot Content Hub
- HubSpot Marketing Hub
- Influitive
- Interact
- Issuu
- JIRA Service Management
- Kapost
- LeadSift
- LinkedIn for Business
- Lucidya
- Lumen by Talkwalker
- Marketo Engage
- MediaValet
- Meltwater
- Mentionlytics
- Meta for Business
- Microsoft SharePoint
- Microsoft Teams
- Microsoft Viva Engage
- Mintent
- NetX
- Nimble
- Onclusive Social
- OneDrive
- Oracle Eloqua Marketing Automation
- Outgrow
- PhotoShelter for Brands
- PromoRepublic
- Quid
- ReviewInc
- ReviewTrackers
- Salesforce Sales Cloud
- Scoop.it
- Simple Sales Tracking
- Simplebooklet Flipbook Experiences
- Slack
- SocialFlow
- Stackla
- StoreYa
- SurveyMonkey
- TINT
- Tagboard
- Tailwind TMS
- Threads
- TikTok
- Trello
- Trustpilot
- Twitter/X
- Uberflip
- Unifyr
- Upfluence
- Vidyard
- Webdam
- WordPress
- Zapier
- Zendesk Suite
- pixx.io
- webCRM
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