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Wix vs Kajabi Comparison (2026)
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Good recommendations?
Overview
Wix is a website-building and business management platform that helps users create any type of website and expand the brand's online presence. Wix offers its users different ways to build sites; for those less tech-savvy, the Wix Editor is the way to go. It boasts a choice of various pre-designed templates that can be personalized with a drag-and-drop editor and various other AI capabilities, such as an automated text generator.
Kajabi is a content marketing system that offers individuals and SMBs a single and centralized platform from which to sell, market and deliver product content. It incorporates customizable themes, a landing page builder and video hosting as well as integrated payments & an interactive message board.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.4
10.8K
5
4
3
2
1
6.1K
3.3K
1K
166
81
- Value for money
- Ease of use
- Features
- Customer support
71%
would recommend this app4.4
230
5
4
3
2
1
140
53
23
6
8
- Value for money
- Ease of use
- Features
- Customer support
62%
would recommend this appPros
“To keep the project organised, I’ve set up a highly structured folder system—separating image assets by individual aircraft pages, events, partner logos, and common graphics.”
MC
Mark C.
Membership Secretary and Design
“Wix Studio and standard editor options allow me to build stunning, responsive websites for various client industries without long development cycles.”
Alona K.
CEO
“The drag‑and‑drop editor, pre‑built templates, and built‑in tools allow users to quickly design and publish content.”
SK
Sheniga K.
Consultant
Pros
“You can build landing pages, host courses, manage email campaigns, create offers, and track sales without needing too many separate tools.”
Tony U.
Marketing Manager
“The funnels, email sequences, checkout pages, and templates make it easier to launch and sell digital products quickly.”
Tony U.
Marketing Manager
“The value really comes from having website, email, sales, payment, and product delivery tools in one system.”
Tony U.
Marketing Manager
Cons
“The clunky, click-heavy media storage system—which forces you to repeatedly dig through multiple folder layers without remembering your previous location—is a glaring UX oversight that slows down heavy design work.”
MC
Mark C.
Membership Secretary and Design
“It doesn’t anchor your last location. When you’re dealing with dozens of technical image placements, this lack of basic continuity turns a simple task into a tedious, time-wasting chore. Once the assets are finally on the canvas, the system is great—but getting them there is a painful, click-heavy experience that desperately needs a workflow overhaul.”
MC
Mark C.
Membership Secretary and Design
“My biggest regret is that once you choose a website template and it goes live, it is impossible to change it completely without having to recreate all the site content from scratch.”
AM
Alessandra M.
President of Berklee Management Club
Cons
“The email marketing is very basic and the shopping cart doesn't have all the features that I'd like.”
Abbey W.
owner, founder
“Kajabi supposedly eliminates the need to connect multiple tools but still didn't make it easier, at least for someone that's used to chose in a flexible way and adapt tools to the situation and its needs.”
Vincenzo B.
Freelance Marketing Advisor
“I don’t like that sometimes the video is glitchy and disappears if you change screens, thankfully the audio still works”
SL
Steph L.
CEO
- Vendor responds to reviews
- Last review3 days ago
- Vendor responds to reviews
- Last review2 months ago
Key features
- Total features179
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Animation
- Application Management
- Appointment Management
- Appointment Scheduling
- Approval Process Control
- Assessment Management
- Attendance Management
- Attendance Tracking
- Attendee Management
- Audience Engagement
- Audience Targeting
- Availability Management
- Backlink Monitoring
- Billing & Invoicing
- Booking Management
- CMS Integration
- CRM
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Catalog Creation
- Catalog Management
- Categorization/Grouping
- Class Management
- Class Scheduling
- Client Database
- Client Management
- Client Portal
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Compliance Management
- Confirmations/Reminders
- Contact Database
- Contact Management
- Content Import/Export
- Content Library
- Content Management
- Content Publishing Options
- Content Sharing
- Conversion Tracking
- Course Management
- Course Publishing
- Credit Card Processing
- Custom Domains
- Customer Accounts
- Customer Database
- Customer History
- Customer Management
- Customer Segmentation
- Customer Support
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Discovery
- Data Import/Export
- Data Security
- Data Synchronization
- Data Visualization
- Design Management
- Discount Management
- Document Management
- Drag & Drop
- Drip Campaigns
- Dues Management
- Dynamic Content
- Electronic Forms
- Electronic Payments
- Email Campaign Management
- Email Management
- Email Marketing
- Email Reminders
- Email Sequences
- Email Tracking
- Employee Management
- Engagement Tracking
- Event Calendar
- Event Management
- Event Scheduling
- Event Triggered Actions
- For Small Businesses
- For Virtual Events
- Form Builder
- Forms Management
- Full Text Search
- Graphical User Interface
- Group Scheduling
- Guest List Management
- HTML5 Technology
- Hosting
- Image Editing
- Image Library
- Instructor Management
- Integrated Development Environment
- Interaction Tracking
- Inventory Management
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Kitting
- Knowledge Base Management
- Landing Pages/Web Forms
- Layout & Design
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- Learning Management
- Lifecycle Management
- List Management
- Live Chat
- Loyalty Program
- Marketing Automation
- Media Import
- Media Library
- Member Communication
- Member Database
- Member Directory
- Member Portal
- Membership Management
- Membership Renewals
- Merchandising
- Mobile Access
- Mobile App
- Mobile Keywords
- Mobile Optimization
- Monitoring
- Multi-Channel Campaigns
- Multi-Channel Marketing
- Multi-Currency
- Multi-Language
- Multi-Location
- Multi-Store
- No-Code
- Online Booking
- Online Booking Tools
- Online Payments
- Online Store Builder
- Order Management
- Order Tracking
- Payment Options
- Payment Processing
- Performance Management
- Performance Metrics
- Personalization
- Pipeline Management
- Point of Sale (POS) Integration
- Post Management
- Post Scheduling
- Pre-built Templates
- Preview Functionality
- Price/Margin Management
- Pricing Management
- Product Catalog
- Promotions Management
- ROI Tracking
- Rate Management
- Ratings/Reviews
- Real Time Editing
- Real-Time Analytics
- Real-Time Notifications
- Real-Time Updates
- Real-time Scheduling
- Recurring Appointments
- Recurring/Subscription Billing
- Registration Management
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Responsive Web Design
- Role-Based Permissions
- SEO Management
- SMS Messaging
- SSL Security
- Scheduling
- Search/Filter
- Secure Data Storage
- Segmentation
- Shipping Management
- Shopping Cart
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Storyboarding
- Subscriber Management
- Survey Builder
- Surveys & Feedback
- Tagging
- Template Management
- Templates
- Text Editing
- Third-Party Integrations
- Ticketing
- Video Management
- Video Streaming
- Video Support
- Visitor Tracking
- WYSIWYG Editor
- Wait List Management
- Web Forms
- Website Analytics
- Website Hosting
- Website Integration
- Website Management
- Website Publishing Options
- Widgets
- Workflow Automation
- eCommerce Management
- Total features103
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Animation
- Application Management
- Appointment Management
- Appointment Scheduling
- Approval Process Control
- Assessment Management
- Attendance Management
- Attendance Tracking
- Attendee Management
- Audience Engagement
- Audience Targeting
- Availability Management
- Backlink Monitoring
- Billing & Invoicing
- Booking Management
- CMS Integration
- CRM
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Catalog Creation
- Catalog Management
- Categorization/Grouping
- Class Management
- Class Scheduling
- Client Database
- Client Management
- Client Portal
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Compliance Management
- Confirmations/Reminders
- Contact Database
- Contact Management
- Content Import/Export
- Content Library
- Content Management
- Content Publishing Options
- Content Sharing
- Conversion Tracking
- Course Management
- Course Publishing
- Credit Card Processing
- Custom Domains
- Customer Accounts
- Customer Database
- Customer History
- Customer Management
- Customer Segmentation
- Customer Support
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Discovery
- Data Import/Export
- Data Security
- Data Synchronization
- Data Visualization
- Design Management
- Discount Management
- Document Management
- Drag & Drop
- Drip Campaigns
- Dues Management
- Dynamic Content
- Electronic Forms
- Electronic Payments
- Email Campaign Management
- Email Management
- Email Marketing
- Email Reminders
- Email Sequences
- Email Tracking
- Employee Management
- Engagement Tracking
- Event Calendar
- Event Management
- Event Scheduling
- Event Triggered Actions
- For Small Businesses
- For Virtual Events
- Form Builder
- Forms Management
- Full Text Search
- Graphical User Interface
- Group Scheduling
- Guest List Management
- HTML5 Technology
- Hosting
- Image Editing
- Image Library
- Instructor Management
- Integrated Development Environment
- Interaction Tracking
- Inventory Management
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Kitting
- Knowledge Base Management
- Landing Pages/Web Forms
- Layout & Design
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- Learning Management
- Lifecycle Management
- List Management
- Live Chat
- Loyalty Program
- Marketing Automation
- Media Import
- Media Library
- Member Communication
- Member Database
- Member Directory
- Member Portal
- Membership Management
- Membership Renewals
- Merchandising
- Mobile Access
- Mobile App
- Mobile Keywords
- Mobile Optimization
- Monitoring
- Multi-Channel Campaigns
- Multi-Channel Marketing
- Multi-Currency
- Multi-Language
- Multi-Location
- Multi-Store
- No-Code
- Online Booking
- Online Booking Tools
- Online Payments
- Online Store Builder
- Order Management
- Order Tracking
- Payment Options
- Payment Processing
- Performance Management
- Performance Metrics
- Personalization
- Pipeline Management
- Point of Sale (POS) Integration
- Post Management
- Post Scheduling
- Pre-built Templates
- Preview Functionality
- Price/Margin Management
- Pricing Management
- Product Catalog
- Promotions Management
- ROI Tracking
- Rate Management
- Ratings/Reviews
- Real Time Editing
- Real-Time Analytics
- Real-Time Notifications
- Real-Time Updates
- Real-time Scheduling
- Recurring Appointments
- Recurring/Subscription Billing
- Registration Management
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Responsive Web Design
- Role-Based Permissions
- SEO Management
- SMS Messaging
- SSL Security
- Scheduling
- Search/Filter
- Secure Data Storage
- Segmentation
- Shipping Management
- Shopping Cart
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Storyboarding
- Subscriber Management
- Survey Builder
- Surveys & Feedback
- Tagging
- Template Management
- Templates
- Text Editing
- Third-Party Integrations
- Ticketing
- Video Management
- Video Streaming
- Video Support
- Visitor Tracking
- WYSIWYG Editor
- Wait List Management
- Web Forms
- Website Analytics
- Website Hosting
- Website Integration
- Website Management
- Website Publishing Options
- Widgets
- Workflow Automation
- eCommerce Management
Integrations
- Total integrations65
- 123FormBuilder
- AWeber
- ActiveCampaign
- AdScale
- Bling
- CakeMail
- ClickFunnels
- Cloudinary
- Crowdin
- Drip
- Dropbox
- Envia.com
- Eventbrite
- GitHub
- Gmail
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Drive
- Google Workspace
- JivoChat
- Keap
- Kit
- Klaviyo
- LiveChat
- Luigi's Box
- MailMunch
- Meta for Business
- Modalyst
- Multiorders
- My AskAI
- Outvio
- POWR
- PayPal
- Picreel
- Poptin
- Printful
- Privy
- ProveSource
- QuickBooks Online
- RumbleTalk
- Scalify
- Schedulista
- Segment
- Sendcloud
- ShipBob
- ShipStation
- Shippo
- Shopify
- Smile.io
- SoundCloud
- Spocket
- Square Payments
- Stripe
- Syncee
- TWIPLA
- Tidio
- TikTok
- Tiny ERP
- Twitter/X
- UserWay Accessibility Widget
- VosFactures
- Weglot
- WordPress
- Wordtune
- YouTube
- Zapier
- Zoho CRM
- accessiBe
- rankingCoach
- Total integrations11
- 123FormBuilder
- AWeber
- ActiveCampaign
- AdScale
- Bling
- CakeMail
- ClickFunnels
- Cloudinary
- Crowdin
- Drip
- Dropbox
- Envia.com
- Eventbrite
- GitHub
- Gmail
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Drive
- Google Workspace
- JivoChat
- Keap
- Kit
- Klaviyo
- LiveChat
- Luigi's Box
- MailMunch
- Meta for Business
- Modalyst
- Multiorders
- My AskAI
- Outvio
- POWR
- PayPal
- Picreel
- Poptin
- Printful
- Privy
- ProveSource
- QuickBooks Online
- RumbleTalk
- Scalify
- Schedulista
- Segment
- Sendcloud
- ShipBob
- ShipStation
- Shippo
- Shopify
- Smile.io
- SoundCloud
- Spocket
- Square Payments
- Stripe
- Syncee
- TWIPLA
- Tidio
- TikTok
- Tiny ERP
- Twitter/X
- UserWay Accessibility Widget
- VosFactures
- Weglot
- WordPress
- Wordtune
- YouTube
- Zapier
- Zoho CRM
- accessiBe
- rankingCoach
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