Kajabi Pricing, Features, Reviews & Alternatives


Cloud-based content marketing platform

4.39/5 (77 reviews)

Kajabi overview

What is Kajabi?

Kajabi is a content marketing system that offers individuals and SMBs a single and centralized platform from which to sell, market and deliver product content. Incorporating customizable themes, a landing page builder and video hosting as well as integrated payments and an interactive in-course message board, Kajabi aims to provide users with a comprehensive yet user-friendly content marketing solution.

With Kajabi, users can create digital products such as online courses, membership sites and training portals efficiently and effectively. In order to build engaging and aesthetic product content, users can produce customizable themes, add file downloads, stream videos and upload images and audio. Users can also bring all of their products together onto one website using one login, a custom URL and an integrated blog to help acquire subscribers.

Further to digital content creation, Kajabi facilitates sales, marketing and customer engagement. Since Kajabi integrates with Stripe, users can receive straightforward electronic payments. To simplify marketing strategies, Kajabi enables users to build custom forms and landing pages easily. Users can also can send email broadcasts and then track their performance with Kajabi’s email analytics. Kajabi supports a number of built-in integrations with applications such as MailChimp, Infusionsoft and Google Analytics, enabling users to manage their online products and share their digital content seamlessly.


Starting from
Pricing options
Free trial
Value for money
View Pricing Plans


Business size



United States

Supported languages

Kajabi screenshot: Access tasks from Kajabi's main dashboardKajabi - Your Knowledge Commerce PlatformKajabi screenshot: Add title and description and customize brandingKajabi screenshot: Add files easily via a drag & drop editorKajabi screenshot: Edit product content and add videos or audioKajabi screenshot: Upload and stream video contentKajabi screenshot: View and analyze information on email broadcast performance

Kajabi user reviews

Value for money
Ease of use
Customer support
Jonathan T.

LOTS of Features

Used daily for 2+ years
Reviewed 2020-03-21
Review Source: Capterra

We host our courses on Kajabi and use it for some landing pages. We also run most of our checkouts through Kajabi.

Kajabi sells itself as the one home for your whole business - websites, courses, checkout, membership, landing pages, email. And all those features are pretty decent. Not best in class, but pretty good. They also work to make things better. They just totally remade the page editor. Then emails. Now sites are next, and a revision of memberships is probably coming soon. They really are making it better all the time.

Right now, it seems (based on feedback in the official Facebook group) that email deliverability isn't the best right now (but being worked on). You run into some constraints when you work entirely inside Kajabi, but if you embrace those limitations, it really does free you up to do your work and get on with running your business.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 9/10

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Gabriela L.

Great option for e-learning and automations

Used daily for 2+ years
Reviewed 2019-09-13
Review Source: Capterra

I am very pleased with Kajabi. My monthly expenses are 50% of what I was paying having different platforms, and now I know that all my automations run smoothly.

That I could integrate almost all my business needs under one roof. Before Kajabi I was using other software for performing different tasks in my business. I am not a coder and integrating everything -and making it work!- was kind of a nightmare. Very time consuming. And I use to spend a lot of money. When I found Kajabi it was a life-saver. Email marketing, tagging, email automation, site creation, squeeze pages creation, e-learning platform, forms, surveys, it is an all-in-one solution. It saved me lots of time and money.

Some features need more depth, like metrics. They've done a lot of work regarding this, but there is still room for improvement. Also, they just integrate with Paypal and Stripe for payments. Being based in Latin America, I need also to be able to add the local payment gateway (Mercado Pago). I don't see this happening in the near future from their side, and I am sure that I am losing money because of this.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 8/10

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Markus E.

More disappointing every year

Used weekly for 2+ years
Reviewed 2021-04-13
Review Source: Capterra

Great vision and cool approach a few years ago. Seem to have fallen in love with themselves and begin to show signs of detoriation.

Kajabi's intent is to offer "everything in one place" for experts (like [SENSITIVE CONTENT HIDDEN]) to create and operate website, content like trainings, email marketing all inside one platform. Great idea that works somewhat well.

More and more modules of the whole platform fall behind or even way behind competition. Add to that, that some building blocks become completely unusable, when you reside in Europe. Just one example with a huge business impact: E-Mail deliverability for instance is roughly 50% lower than twilio/sendgrid. That kills most funnels, if you want to be GDPDR compliant. We are not spamming our customers. Kajabi itself is pretty ill prepared for international business. You can help yourself with integrations and zapier. Even more frustrating is the experience with the partner business team. Response time and resolution capability for everyday business inquiries are unprofessional to a degree that the whole partner story is unsustainable for some businesses. At least mine.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 2/10

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Kate M.

Not the Best Choice for Customizing Your Online Course

Used daily for free trial
Reviewed 2019-11-19
Review Source: Capterra

I reached out to their support several times. Unfortunately, the overseas support team did not really understand my requests, which were likely more technical than they are used to, but instead of forwarding me to someone who could help, I just got a bunch of "canned" email replies from customer service agents. It was VERY different from the onboarding feeling, where they evoked a lot of excitement from the product.

They have the "onboarding a new customer" process down. From the training to the welcome video from the founder, they do make you feel like you have made a good choice right from the start.

I have been creating digital courses since 2010. Before tools like this existed, I used WordPress and WishList, then as the software tools started rolling out, I was looking for an option to move my courses and some clients. Unfortunately, Kajabi is straight out of the box with very little ability to customize. They promote that you can customize "under the hood" but that isn't really true. I did a full 2-week trial and even connected my subdomains to try to get going and I was disappointed.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 4/10

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Andresa G.

Top-notch technology and customer service

Used daily for 6-12 months
Reviewed 2021-01-05
Review Source: Capterra

If you enjoy the quality and customer service of Whole Foods and Amazon...Kajabi has a very similar culture. Working with them has been one of best business choice we've ever made.

If you are not tech savvy (can't code) but you appreciate and need technology to run your business...this is it. Its all is one place. I get all my answers immediately or within 24hrs...which is remarkable!

There are still some limitations. CRM to be fully developed and other customizations. Not a deal breaker since they are always looking to improved.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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Kajabi pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Kajabi offers three pricing tiers.

Users can choose to be billed monthly or annually. Users save 20% with annual billing.

Basic: $129/month with monthly billing or $103/month when billed annually. Includes 5 products, 25,000 marketing emails per month, 1 admin user, 1,000 active members, 1 site, and 25 pipelines.

Pro: $389/month with monthly billing or $311/month when billed annually. Includes 100 products, 75,000 marketing emails per month, 5 admin users, 10,000 active members, 3 sites, and 100 pipelines.

Premium: $899/month with monthly billing or $719 when billed annually. Includes unlimited products, 150,000 marketing emails per month, 25 admin users, unlimited active members, 10 sites, and unlimited pipelines.

Kajabi features

Activity Dashboard
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop
Reporting & Statistics
Third Party Integrations
eCommerce Management

API (361 other apps)
Access Controls/Permissions (208 other apps)
Cataloging/Categorization (188 other apps)
Collaboration Tools (173 other apps)
Content Management (226 other apps)
Inventory Management (195 other apps)
Order Management (216 other apps)
Reporting/Analytics (293 other apps)
SEO Management (228 other apps)
Search/Filter (237 other apps)
Shopping Cart (175 other apps)

Videos and tutorials

Additional information for Kajabi

Key features of Kajabi

  • Email analytics
  • Import/export data
  • Blog
  • Code editor
  • Affiliate management
  • Application integration
  • Assessment management
  • Automatic notifications
  • Client portal
  • Communication management
  • Compliance management
  • Content library
  • Credit card processing
  • Custom forms
  • Customer database
  • Customizable branding
  • Customizable templates
  • User import
  • Discussion board
  • eCommerce integration
  • Electronic payments
  • Email distribution
  • Email integration
  • Email notifications
  • Email tracking
  • Employee portal
  • File management
  • Forms management
  • Image library
  • Instant messaging
  • Lead capture
  • Lead generation
  • Message board
  • Mobile integration
  • Multi-currency
  • Multiple admin users
  • Pipeline management
  • Promotions management
  • Receiving
  • Secure data storage
  • Secure login
  • Subscription services
  • Template management
  • Third party integration
  • Video management
  • Video hosting
  • Video support
  • Activity dashboard
  • Design management
  • Discount management
  • Customer segmentation
  • Email monitoring
  • Data import/export
  • Drag & drop interface
  • Custom landing pages
  • Customizable fields
  • Drip email marketing
  • Knowledge base
  • Landing page templates
  • Role-based permissions
  • Surveys & feedback
  • Web forms
  • Course catalog
  • Reporting & statistics
  • Tagging
  • Document management
  • Contact management
  • Bulk send
  • Engagement analytics
  • Commenting
  • Email marketing
  • Lead nurturing
  • Website management
View All Features


Kajabi includes an extensive library of landing page templates, allowing users to generate attractive landing pages quickly.

Kajabi’s product themes are fully mobile-responsive, thereby ensuring they are readily accessible on computer, tablet and phone devices.

Kajabi promotes community-building by allowing users and customers to interact directly via in-course discussions.

Users have access to email analytics technology, enabling them to track the performance of their email broadcast campaigns.

Kajabi supports integration with Stripe, providing users with the tools to receive electronic payments easily.