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Mailchimp vs Kajabi Comparison
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Overview
MailChimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...
Kajabi is a content marketing system that offers individuals and SMBs a single and centralized platform from which to sell,...
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Screenshots
Pricing
Starting from
- Free trial available
- No credit card required
- Free account
- Subscription based
Starting from
- Free trial available
- No credit card required
- Free account
- Subscription based
User reviews
4.5
5
4
3
2
1
8,252
4,586
963
147
70
- Value for money
- Ease of use
- Features
- Customer support
Pros
Pros
Cons
Cons
Key features
- Total features78
- A/B Testing
- API
- Activity Dashboard
- Activity Tracking
- Affiliate Management
- Application Integration
- Archiving & Retention
- Assessment Management
- Automated Scheduling
- Automatic Notifications
- Bulk Send
- Campaign Analysis
- Campaign Management
- Campaign Segmentation
- Click Tracking
- Client Portal
- Collaboration Tools
- Commenting
- Communication Management
- Compliance Management
- Contact Management
- Content Library
- Content Management
- Credit Card Processing
- Custom Fields
- Custom Forms
- Custom Landing Pages
- Customer Accounts
- Customer Activity Reporting
- Customer Database
- Customer Profiling
- Customer Segmentation
- Customizable Branding
- Customizable Templates
- Data Import
- Data Import/Export
- Data Synchronization
- Delivery Tracking
- Demographic Data Collection
- Design Management
- Discount Management
- Document Management
- Drag & Drop Interface
- Drip Marketing
- Electronic Payments
- Email Distribution
- Email Integration
- Email Marketing Management
- Email Notifications
- Email Templates
- Email Tracking
- Employee Portal
- Engagement Analytics
- Event Triggered Actions
- File Management
- Forms Management
- Forum / Discussion Board
- Geolocation
- Image Library
- Instant Messaging
- Knowledge Base Management
- Landing Page Templates
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- Loyalty Program
- Mail Merge
- Mailing List Management
- Mobile Integration
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Currency
- Multiple Projects
- Multiple User Accounts
- Order Confirmation
- Order Management
- Pipeline Management
- Preview Functionality
- Promotions Management
- RSS Feeds
- Real Time Analytics
- Real Time Data
- Real Time Monitoring
- Real Time Reporting
- Receiving
- Registration Management
- Reporting & Statistics
- Rich Text Editor
- Role-Based Permissions
- Search Functionality
- Secure Data Storage
- Secure Login
- Social Advertising
- Social Media Integration
- Social Media Metrics
- Social Network Marketing
- Subscription Management
- Surveys & Feedback
- Tagging
- Template Management
- Third Party Integration
- To-Do List
- Unsubscribe Database
- Usage Tracking
- Video Management
- Video Streaming
- Video Support
- Web Forms
- Website Integration
- Website Management
- eCommerce Integration
- Total features65
- A/B Testing
- API
- Activity Dashboard
- Activity Tracking
- Affiliate Management
- Application Integration
- Archiving & Retention
- Assessment Management
- Automated Scheduling
- Automatic Notifications
- Bulk Send
- Campaign Analysis
- Campaign Management
- Campaign Segmentation
- Click Tracking
- Client Portal
- Collaboration Tools
- Commenting
- Communication Management
- Compliance Management
- Contact Management
- Content Library
- Content Management
- Credit Card Processing
- Custom Fields
- Custom Forms
- Custom Landing Pages
- Customer Accounts
- Customer Activity Reporting
- Customer Database
- Customer Profiling
- Customer Segmentation
- Customizable Branding
- Customizable Templates
- Data Import
- Data Import/Export
- Data Synchronization
- Delivery Tracking
- Demographic Data Collection
- Design Management
- Discount Management
- Document Management
- Drag & Drop Interface
- Drip Marketing
- Electronic Payments
- Email Distribution
- Email Integration
- Email Marketing Management
- Email Notifications
- Email Templates
- Email Tracking
- Employee Portal
- Engagement Analytics
- Event Triggered Actions
- File Management
- Forms Management
- Forum / Discussion Board
- Geolocation
- Image Library
- Instant Messaging
- Knowledge Base Management
- Landing Page Templates
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- Loyalty Program
- Mail Merge
- Mailing List Management
- Mobile Integration
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Currency
- Multiple Projects
- Multiple User Accounts
- Order Confirmation
- Order Management
- Pipeline Management
- Preview Functionality
- Promotions Management
- RSS Feeds
- Real Time Analytics
- Real Time Data
- Real Time Monitoring
- Real Time Reporting
- Receiving
- Registration Management
- Reporting & Statistics
- Rich Text Editor
- Role-Based Permissions
- Search Functionality
- Secure Data Storage
- Secure Login
- Social Advertising
- Social Media Integration
- Social Media Metrics
- Social Network Marketing
- Subscription Management
- Surveys & Feedback
- Tagging
- Template Management
- Third Party Integration
- To-Do List
- Unsubscribe Database
- Usage Tracking
- Video Management
- Video Streaming
- Video Support
- Web Forms
- Website Integration
- Website Management
- eCommerce Integration
Integrations
- Total integrations1253
- BigCommerce
- Drupal
- Google AdWords
- Google Analytics
- HubSpot CRM
- HubSpot Marketing Hub
- Magento Commerce
- Mailchimp
- Marketo Engage
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- Wordpress
- Zapier
- Total integrations35
- BigCommerce
- Drupal
- Google AdWords
- Google Analytics
- HubSpot CRM
- HubSpot Marketing Hub
- Magento Commerce
- Mailchimp
- Marketo Engage
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- Wordpress
- Zapier
Security
- Encryption of sensitive data at rest
- HTTPS for all pages (web-based apps)
- Reports/alerts for security breaches
- Multifactor authentication options
- Customer data removed upon service cancellation
- Encryption of sensitive data at rest
- HTTPS for all pages (web-based apps)
- Reports/alerts for security breaches
- Multifactor authentication options
- Customer data removed upon service cancellation
Alternatives
Explore similar apps
User reviews that mention these apps
Anonymous Reviewer
Internet, self-employed
Used daily for 1+ years
Review source
Share this review:
I wil continue to use mailchimp until my business outgrows its capabilities and i have to go to Kajabi
I love that mailchimp allows me to customize my emails to look branded & professional. I can automate emals to send out everytime they get a tag
I wish I could schedule out emails with the payment plan that i currently have, instead i am forced to create the email each week.
heather teysko
E-Learning, self-employed
Used daily for 4+ years
Review source
Share this review:
Mailchimp
They have an amazing free plan, but it becomes less enticing with the paid plan
I use the automations mostly. Collect email addresses from multiple sites, and have them go into one list with multiple tags. Basic email marketing, with good templates, and easy to use.
There's a reason most people start with Mailchimp - they have a free plan for up to 2,000 subscribers. Very clever, because once you get to a higher level, if you're like me, you're going to stay with them because you're too lazy to learn a new platform. The fact is, when you have a list of over 10,000 people, you're probably better off going to an all-in-one like Kajabi, but the inertia sets in. Mailchimp is easy. They do automations. Segmentation. Tags and personalization. Integrate with Mailchimp and other providers. All good. But so do other people. I got started on MC though, and so it is with MC that I stick.
There are some issues with integrations into Shopify. I'm not thrilled with the cost. I don't really dislike anything, it's just that they're not particularly good for the cost, and other people offer the same thing, or more, for less. If you're just starting out, it's tempting to go with MC because they're free. But please keep it in the back of your mind that as soon as you get to their paid level, you'll switch.
David Worrell
Accounting, 11-50 employees
Used daily for 1+ years
Review source