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Mailchimp vs Kajabi Comparison

Overview

MailChimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

Kajabi is a content marketing system that offers individuals and SMBs a single and centralized platform from which to sell,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$10/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$129/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

8,252

4,586

963

147

70

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.4

(73)

5

4

3

2

1

43

20

7

2

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
87%
would recommend this app

Pros

They do a great job of educating marketers about how to ensure your campaigns are successful not just in the short run, but also overall, over many, many mailings and contacts.
I love the interface - once I got to know what was possible it became very easy to create what I wanted. I feel like it makes a big difference in how we're perceived by our community.
I used to think it was way too cumbersome to use and not as fluid in its layout. I think, to stay competitive, Mailchimp has really focused on improving the UI to make it more user friendly.

Pros

They have the "onboarding a new customer" process down. From the training to the welcome video from the founder, they do make you feel like you have made a good choice right from the start.
You can make really beautiful products and I love using mine for my online coaching courses. It's a lot to learn at first but they have amazing training videos and customer support.
Great user interface and ease of use. The team behind the product is enthusiastic and their customer-onboarding and retention is excellent.

Cons

It lack direct and urgent support in times of desperate need of it, and the some features aren't so flexible, I can say its not so much up to par with industry standard.
The problem I ran into with mailchimp is that it struggled to sync with a wix site created for a client. Upfront, it worked well but then seemed to stop working.
Their modular template builder is the worst builder I've used ever. It's so bad that I rather just code the whole template.

Cons

I don't see this happening in the near future from their side, and I am sure that I am losing money because of this.
I find those terms to be bizarre. For example, when building a particular web page that is a class for visitors, it isn't called a page, that page is called a product.
I did a full 2-week trial and even connected my subdomains to try to get going and I was disappointed.
  • Vendor responds to reviews
  • Last review3 days ago
  • Vendor responds to reviews
  • Last review9 days ago

Key features

  • Total features78
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Affiliate Management
  • Application Integration
  • Archiving & Retention
  • Assessment Management
  • Automated Scheduling
  • Automatic Notifications
  • Bulk Send
  • Campaign Analysis
  • Campaign Management
  • Campaign Segmentation
  • Click Tracking
  • Client Portal
  • Collaboration Tools
  • Commenting
  • Communication Management
  • Compliance Management
  • Contact Management
  • Content Library
  • Content Management
  • Credit Card Processing
  • Custom Fields
  • Custom Forms
  • Custom Landing Pages
  • Customer Accounts
  • Customer Activity Reporting
  • Customer Database
  • Customer Profiling
  • Customer Segmentation
  • Customizable Branding
  • Customizable Templates
  • Data Import
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data Collection
  • Design Management
  • Discount Management
  • Document Management
  • Drag & Drop Interface
  • Drip Marketing
  • Electronic Payments
  • Email Distribution
  • Email Integration
  • Email Marketing Management
  • Email Notifications
  • Email Templates
  • Email Tracking
  • Employee Portal
  • Engagement Analytics
  • Event Triggered Actions
  • File Management
  • Forms Management
  • Forum / Discussion Board
  • Geolocation
  • Image Library
  • Instant Messaging
  • Knowledge Base Management
  • Landing Page Templates
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Mobile Integration
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Currency
  • Multiple Projects
  • Multiple User Accounts
  • Order Confirmation
  • Order Management
  • Pipeline Management
  • Preview Functionality
  • Promotions Management
  • RSS Feeds
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Receiving
  • Registration Management
  • Reporting & Statistics
  • Rich Text Editor
  • Role-Based Permissions
  • Search Functionality
  • Secure Data Storage
  • Secure Login
  • Social Advertising
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Subscription Management
  • Surveys & Feedback
  • Tagging
  • Template Management
  • Third Party Integration
  • To-Do List
  • Unsubscribe Database
  • Usage Tracking
  • Video Management
  • Video Streaming
  • Video Support
  • Web Forms
  • Website Integration
  • Website Management
  • eCommerce Integration
  • Total features65
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Affiliate Management
  • Application Integration
  • Archiving & Retention
  • Assessment Management
  • Automated Scheduling
  • Automatic Notifications
  • Bulk Send
  • Campaign Analysis
  • Campaign Management
  • Campaign Segmentation
  • Click Tracking
  • Client Portal
  • Collaboration Tools
  • Commenting
  • Communication Management
  • Compliance Management
  • Contact Management
  • Content Library
  • Content Management
  • Credit Card Processing
  • Custom Fields
  • Custom Forms
  • Custom Landing Pages
  • Customer Accounts
  • Customer Activity Reporting
  • Customer Database
  • Customer Profiling
  • Customer Segmentation
  • Customizable Branding
  • Customizable Templates
  • Data Import
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data Collection
  • Design Management
  • Discount Management
  • Document Management
  • Drag & Drop Interface
  • Drip Marketing
  • Electronic Payments
  • Email Distribution
  • Email Integration
  • Email Marketing Management
  • Email Notifications
  • Email Templates
  • Email Tracking
  • Employee Portal
  • Engagement Analytics
  • Event Triggered Actions
  • File Management
  • Forms Management
  • Forum / Discussion Board
  • Geolocation
  • Image Library
  • Instant Messaging
  • Knowledge Base Management
  • Landing Page Templates
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Mobile Integration
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Currency
  • Multiple Projects
  • Multiple User Accounts
  • Order Confirmation
  • Order Management
  • Pipeline Management
  • Preview Functionality
  • Promotions Management
  • RSS Feeds
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Receiving
  • Registration Management
  • Reporting & Statistics
  • Rich Text Editor
  • Role-Based Permissions
  • Search Functionality
  • Secure Data Storage
  • Secure Login
  • Social Advertising
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Subscription Management
  • Surveys & Feedback
  • Tagging
  • Template Management
  • Third Party Integration
  • To-Do List
  • Unsubscribe Database
  • Usage Tracking
  • Video Management
  • Video Streaming
  • Video Support
  • Web Forms
  • Website Integration
  • Website Management
  • eCommerce Integration

Integrations

  • Total integrations1253
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations35
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

User reviews that mention these apps

Overall Rating
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp

I love Mailchimp

Reviewed 7 months ago

I wil continue to use mailchimp until my business outgrows its capabilities and i have to go to Kajabi

Pros

I love that mailchimp allows me to customize my emails to look branded & professional. I can automate emals to send out everytime they get a tag

Cons

I wish I could schedule out emails with the payment plan that i currently have, instead i am forced to create the email each week.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Likelihood to recommend8/10

Share this review:

Mailchimp

They have an amazing free plan, but it becomes less enticing with the paid plan

Reviewed a year ago

I use the automations mostly. Collect email addresses from multiple sites, and have them go into one list with multiple tags. Basic email marketing, with good templates, and easy to use.

Pros

There's a reason most people start with Mailchimp - they have a free plan for up to 2,000 subscribers. Very clever, because once you get to a higher level, if you're like me, you're going to stay with them because you're too lazy to learn a new platform. The fact is, when you have a list of over 10,000 people, you're probably better off going to an all-in-one like Kajabi, but the inertia sets in. Mailchimp is easy. They do automations. Segmentation. Tags and personalization. Integrate with Mailchimp and other providers. All good. But so do other people. I got started on MC though, and so it is with MC that I stick.

Cons

There are some issues with integrations into Shopify. I'm not thrilled with the cost. I don't really dislike anything, it's just that they're not particularly good for the cost, and other people offer the same thing, or more, for less. If you're just starting out, it's tempting to go with MC because they're free. But please keep it in the back of your mind that as soon as you get to their paid level, you'll switch.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support