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Mailchimp vs Kajabi Comparison

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Overview

Category Leaders

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

Kajabi is a content marketing system that offers individuals and SMBs a single and centralized platform from which to sell,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

13

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

149

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

9.9K

5.5K

1.1K

171

84

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.4

176

5

4

3

2

1

111

37

18

6

4

  • Value for money
  • Ease of use
  • Features
  • Customer support
84%
would recommend this app

Pros

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.
Mailchimp is very great software. I like how it's easy to interface, and how you can clean the data.
I like how Mailchimp keeps track of my audience and helps me categorize them for different types of emails. I also like being able to create appealing and interactive emails for my viewers.

Pros

You can make really beautiful products and I love using mine for my online coaching courses. It's a lot to learn at first but they have amazing training videos and customer support.
We're so happy to host our course and membership on Kajabi and will stay with them for years to come. So beautiful and clean looking.
It is exceptional for those offering value to their followers/students through lead magnets, trainings, and courses. It is easy to learn how to use and their customer service via chat is outstanding.

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.
For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.

Cons

The reality is that the email deliverability has had a negative impact on my business. Most of my emails are going to spam and customer service will not get back to me.
Onboarding is terribly annoying with a blinking green "3" in the upper left that won't go away unless you follow a linear series of steps that didn't align with what I wanted to do.
I don't see this happening in the near future from their side, and I am sure that I am losing money because of this.
  • Vendor responds to reviews
  • Last review9 days ago
  • Vendor responds to reviews
  • Last review2 days ago

Key features

  • Total features158
  • A/B Testing
  • AI/Machine Learning
  • API
  • Abandoned Cart Saver
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Application Management
  • Archiving & Retention
  • Assessment Management
  • Audience Targeting
  • Automated Publishing
  • Automated Scheduling
  • Autoresponders
  • Behavior Analytics
  • Behavioral Analytics
  • Behavioral Targeting
  • Billing & Invoicing
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Cataloging/Categorization
  • Channel Management
  • Click Tracking
  • Client Management
  • Client Portal
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Compliance Management
  • Confirmation/Reminders
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Rate Optimization
  • Conversion Tracking
  • Course Management
  • Course Publishing
  • Credit Card Processing
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Management
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Design Management
  • Discount Management
  • Document Management
  • Drag & Drop
  • Drip Campaigns
  • Dues Management
  • Dynamic Content
  • Electronic Payments
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Insurance Industry
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Form Builder
  • Forms Management
  • Geolocation
  • Geotargeting
  • Image Library
  • Inbox Management
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Media Import
  • Member Communication
  • Member Database
  • Member Directory
  • Member Portal
  • Membership Renewals
  • Mobile Access
  • Mobile Retargeting
  • Mobile Survey
  • Mobile-Optimized Email
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Currency
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Online Booking
  • Online Store Builder
  • Order Management
  • Payment Processing
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Post Scheduling
  • Pre-built Templates
  • Predictive Analytics
  • Promotions Management
  • Question Branching
  • Question Library
  • Question Piping
  • ROI Tracking
  • Randomization
  • Real Time Data
  • Real Time Editing
  • Real Time Reporting
  • Real-Time Analytics
  • Real-Time Monitoring
  • Real-Time Notifications
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Response Quotas
  • Response Validation
  • Responsive Web Design
  • Role-Based Permissions
  • Sales Pipeline Management
  • Scheduling
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Shopping Cart
  • Simple Mail Transfer Protocol (SMTP)
  • Site Intercept Survey
  • Skip Logic
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Storyboarding
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Surveys & Feedback
  • Tagging
  • Team Management
  • Template Management
  • Third-Party Integrations
  • URL Customization
  • Unsubscribe Database
  • Video Management
  • Video Streaming
  • Video Support
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Integration
  • Website Management
  • Website Personalization
  • Website Publishing Options
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management
  • Total features84
  • A/B Testing
  • AI/Machine Learning
  • API
  • Abandoned Cart Saver
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Application Management
  • Archiving & Retention
  • Assessment Management
  • Audience Targeting
  • Automated Publishing
  • Automated Scheduling
  • Autoresponders
  • Behavior Analytics
  • Behavioral Analytics
  • Behavioral Targeting
  • Billing & Invoicing
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Cataloging/Categorization
  • Channel Management
  • Click Tracking
  • Client Management
  • Client Portal
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Compliance Management
  • Confirmation/Reminders
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Rate Optimization
  • Conversion Tracking
  • Course Management
  • Course Publishing
  • Credit Card Processing
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Management
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Design Management
  • Discount Management
  • Document Management
  • Drag & Drop
  • Drip Campaigns
  • Dues Management
  • Dynamic Content
  • Electronic Payments
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Insurance Industry
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Form Builder
  • Forms Management
  • Geolocation
  • Geotargeting
  • Image Library
  • Inbox Management
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Media Import
  • Member Communication
  • Member Database
  • Member Directory
  • Member Portal
  • Membership Renewals
  • Mobile Access
  • Mobile Retargeting
  • Mobile Survey
  • Mobile-Optimized Email
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Currency
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Online Booking
  • Online Store Builder
  • Order Management
  • Payment Processing
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Post Scheduling
  • Pre-built Templates
  • Predictive Analytics
  • Promotions Management
  • Question Branching
  • Question Library
  • Question Piping
  • ROI Tracking
  • Randomization
  • Real Time Data
  • Real Time Editing
  • Real Time Reporting
  • Real-Time Analytics
  • Real-Time Monitoring
  • Real-Time Notifications
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Response Quotas
  • Response Validation
  • Responsive Web Design
  • Role-Based Permissions
  • Sales Pipeline Management
  • Scheduling
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Shopping Cart
  • Simple Mail Transfer Protocol (SMTP)
  • Site Intercept Survey
  • Skip Logic
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Storyboarding
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Surveys & Feedback
  • Tagging
  • Team Management
  • Template Management
  • Third-Party Integrations
  • URL Customization
  • Unsubscribe Database
  • Video Management
  • Video Streaming
  • Video Support
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Integration
  • Website Management
  • Website Personalization
  • Website Publishing Options
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations1967
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations54
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

AR
AvatarImg

Verified reviewer

Internet, self-employed

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp logo

Mailchimp

I love Mailchimp

Reviewed 4 years ago

I wil continue to use mailchimp until my business outgrows its capabilities and i have to go to Kajabi

Pros

I love that mailchimp allows me to customize my emails to look branded & professional. I can automate emals to send out everytime they get a tag

Cons

I wish I could schedule out emails with the payment plan that i currently have, instead i am forced to create the email each week.

AvatarImg
AvatarImg

heather t.

E-Learning, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp logo

Mailchimp

They have an amazing free plan, but it becomes less enticing with the paid plan

Reviewed 4 years ago

I use the automations mostly. Collect email addresses from multiple sites, and have them go into one list with multiple tags. Basic email marketing, with good templates, and easy to use.

Pros

There's a reason most people start with Mailchimp - they have a free plan for up to 2,000 subscribers. Very clever, because once you get to a higher level, if you're like me, you're going to stay with them because you're too lazy to learn a new platform. The fact is, when you have a list of over 10,000 people, you're probably better off going to an all-in-one like Kajabi, but the inertia sets in. Mailchimp is easy. They do automations. Segmentation. Tags and personalization. Integrate with Mailchimp and other providers. All good. But so do other people. I got started on MC though, and so it is with MC that I stick.

Cons

There are some issues with integrations into Shopify. I'm not thrilled with the cost. I don't really dislike anything, it's just that they're not particularly good for the cost, and other people offer the same thing, or more, for less. If you're just starting out, it's tempting to go with MC because they're free. But please keep it in the back of your mind that as soon as you get to their paid level, you'll switch.

DW
AvatarImg

David W.

Accounting, 11-50 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Kajabi logo

Kajabi

Powerful, Complete, and only slightly Aggrevating

Reviewed 4 years ago

Overall positive. It just works. It's a robust setup process, but once you have things established, the process just works really smoothly.

Pros

I love that Kajabi has the 3 most important features all under one roof: (1) MailChimp-like marketing; (2) Payments and Membership management; and (3) Courseware All 3 are highly usable, feature rich, and have an overall consistent UI / UX.

Cons

Well, like any broad-based platform, its not as "deep" as you might want in any given area. During startup we'd say "oh, just do X like we did in Mailchimp" only to find that "X" was not an option in Kajabi. I recall trying to move from MailChimp. We had a large list. Kajabi only allowed us to import 500 names at a time. Also, "PIPELINES" is a very un-intuitive concept. Super powerful, but also darn confusing.

RB
AvatarImg

Richard B.

Real Estate, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Kajabi logo

Kajabi

Kajabi has an import limit of 2,500 contacts per day!!!!

Reviewed 4 years ago
Pros

It claims that it replaces many platforms - and it does - WITH LIMITATIONS.

Cons

No matter what you pay them!! I signed up for Kajabi and this morning (at 3:30AM) I exported all our contacts from mailchimp to go through the painful process of creating comma delimited text files for EACH SEGMENT (yes, it's what Kajabi has you do) and in the middle of importing got the message "You've reached your limit for the day." WTH??? Mailchimp doesn't have a limit!! Kajabi's excuse is some abuse the import, so their response is to abuse their customers!

PF
AvatarImg

Paul F.

Education Management, self-employed

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Kajabi logo

Kajabi

Loads of features, but doesn't give you freedom

Reviewed 4 years ago

Feels constraining. Kajabi wants to control what you do rather than the other way around.

Pros

Comprehensive integration of the features an infoproneur wants

Cons

- Landing page creation is not intuitive and very restrictive. Not nearly as easy as Unbounce's WYSIWYG. Cannot drag and drop CTAs. Not much of an improvement on MailChimp. - Onboarding is terribly annoying with a blinking green "3" in the upper left that won't go away unless you follow a linear series of steps that didn't align with what I wanted to do. I wanted to build a landing page, not a product, but Kajabi somehow thinks it knows what I want to do better than I do.

AvatarImg
AvatarImg

Jonathan T.

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Kajabi logo

Kajabi

Jack of All Trades - Good at Most

Reviewed 6 years ago

I don't have to hack together a million different services or pull my hair out trying to make it all work myself. It's all there, and the support is fantastic.

Pros

The best part of Kajabi is that everything is under one roof. Email, landing pages, sales pages, shopping cart, website, blog, marketing funnels, online courses. It's all there in one system. VERY NICE. And you know what, Kajabi does a pretty good job at most of these functions, and they're always improving or adding more features. But what almost always amazes me is the live customer support....

Cons

Like I said above, it does everything. But it's not the best at anything. It's got email, but there are some things that are still easier (or possible) on MailChimp or ConvertKit that aren't on Kajabi. It does online courses, but there are some features (like gamification or completion certificates) that it doesn't do. Now, I am a bit of a power user and want to customize and make things do what I want them to do. For most people, I think they'd be pretty happy with Kajabi and never really run into something they can't do. And they really are adding features all the time (like cart abandonment emails which just got added a week or so before this review!)

AR
AvatarImg

Verified reviewer

E-Learning, self-employed

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Kajabi logo

Kajabi

Overpromises and underdelivers

Reviewed 3 years ago

Based on my previous comments -- and to be fair to Kajabi -- I think it is a great platform if you don't care much about contact management (beyond the very basic) and your audience is English-speaking ONLY. It is more robust than other alternatives such as Podia; it doesn't require add-on software like Thinkific. Just know that you will pay a premium.

Pros

I liked that it is an all-in-one solution. Once you figure out how to navigate around the platform, you begin to see that you really don't need other software solutions in order to offer basic, elegant, online courses.

Cons

For the cost (which is nothing t sneeze at), I was left expecting more. When you buy a Lexus you expect higher quality components than when you buy a Toyota...and there's nothing wrong with a Toyota; I had one for close to 20 years! Specifically to Kajabi, I felt that the contact management module (called "People" in Kajabi) was weak. Most all free versions of marketing software (think MailChimp)...