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Headless CMS Software with A/B Testing (2026)

Last updated: March 2026

Key features of Headless CMS Software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • API: Reviewers value the API's flexibility, ease of use, and comprehensive documentation, enabling robust customization and integrations with REST and GraphQL options. 100% of reviewers rated this feature as important or highly important.
  • Content Publishing Options: Users appreciate the variety of publishing options, including scheduling, custom workflows, and omnichannel support, which streamline content management. 97% of reviewers rated this feature as important or highly important.
  • Access Controls/Permissions: Reviewers highlight the granular access controls, ease of setup, and customizability, ensuring secure and efficient content management. 97% of reviewers rated this feature as important or highly important.
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28 software options

Adobe Experience Manager logo

Enterprise content management system

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Adobe Experience Manager Sites is a flexible, intelligent content management system that enables teams to deliver omnichannel experiences. With both marketing-friendly templates and developer-facing tools in the same platform, teams can create, manage, and deliver personalized experiences.

Read more about Adobe Experience Manager

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Bloomreach logo

Bloomreach personalizes the e-commerce experience

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Effectively oversee your storefront and seamlessly integrate products onto any page by separating the CMS front and back ends. With Bloomreach’s robust APIs and software solutions, merchandisers, marketers, and webmasters gain access to a tool crafted to boost revenue generation.

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Payload logo

An open-source, headless CMS and application framework.

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An open-source, TypeScript headless CMS built to catapult your efficiency as a developer. From your config, Payload generates extensible REST, GraphQL, and Node APIs as well as a powerful React admin panel.

Read more about Payload

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Jahia logo

Digital experience and content management platform

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Jahia helps businesses manage website and application development projects by creating digital frameworks for delivering a personalized customer journey. The content management system lets users create, edit, review, and publish structured and unstructured content and manage web pages, SEO & more.

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Content.One logo

Your Content, Anywhere

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Zesty.io is a SaaS headless CMS software designed to help businesses of all sizes. Enterprises can use the platform to build custom content and distribute them to various any devices.

Using Zesty.io, organizations can capture user behavior data and improve content production.

Read more about Content.One

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Magnolia logo

Turn complex content into incredible digital experiences.

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Headless content management built for the complex needs of mid-market and large enterprises.

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Expresia logo

SaaS digital experience platform

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Expresia is an all-in-one SaaS web management framework for building, managing, and scaling digital businesses. Our ultimate aim as a digital experience platform is to offer cutting-edge, scalable, sustainable technology that empowers developers and liberates marketers.

Read more about Expresia

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Croct logo

Headless CMS with built-in AB testing and personalization

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Croct is a dynamic and high-performance headless CMS for content management, AB testing, and personalization.

Read more about Croct

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CoreMedia Experience Platform logo

Elevate Experience. Drive Impact.

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CoreMedia’s Headless CMS, part of its advanced DXP, enables global brands to deliver flexible, personalized digital experiences at enterprise scale. With intuitive tools and seamless integrations, it empowers teams to create and manage content efficiently across channels.

Read more about CoreMedia Experience Platform

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Hygraph logo

Enterprise headless content management with GraphQL

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GraphCMS is a modern content management platform that helps teams bring content to any channel. High-traffic publishing websites, multi-language e-commerce platforms, interactive mobile apps – GraphCMS is the solid content infrastructure used by organizations like Discovery, Tchibo, and Shure.

Read more about Hygraph

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Umbraco CMS logo

Content management system for marketers and businesses

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Umbraco helps businesses, marketers, and developers create, edit, publish, and manage text, images, logos, newsletters, web forms, and other content on a unified portal. The platform includes content flow functionality, which lets teams collaborate on projects and simultaneously make modifications.

Read more about Umbraco CMS

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Storyblok logo

Headless CMS for Developers & Marketers

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Storyblok is a headless content management system with a visual editor. It provides developers with all the flexibility they need to build reliable and fast websites while giving content creators with no coding skills the ability to edit content independently of the developer.

Read more about Storyblok

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Hocalwire logo

CMS designed for journalists and newsrooms

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Hocalwire is a newsroom CMS platform that combines the adoption of new technologies, with a powerful desktop software to create an integrated workflow of content management, monetization and engagement. The system allows journalists to collaborate across borders, while enabling them to increase the speed of their reporting by tracking the impact of their stories on social media

Read more about Hocalwire

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LumisXP logo

Cloud-based digital experience platform

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LumisXP is a cloud-based software that helps the marketing team gain insights on various websites, blogs, and landing page metrics on a unified platform.

Read more about LumisXP

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Centralpoint logo

Digital experience platform & content management solution

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Centralpoint by Oxcyon is a digital experience platform & content management solution for enterprises. The cloud-based tool allows users to control knowledge, data, documents, forms, emails, learning, compliance, & more whilst also providing features for managing employees, clients & partners.

Read more about Centralpoint

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Sitefinity logo

Digital experience management for marketers

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Sitefinity by Progress is a digital experience platform, designed for marketers, that offers tools for web content management, digital experience management, website personalization, digital commerce, and more. It allows businesses to completely customize and personalize their digital experience.

Read more about Sitefinity

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Core dna logo

Content management system and eCommerce platform

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It handles multi-languages, multi-sites, diverse products and services catalogs, payments gateways, and more. Designed to be intuitive and simple so that it can be adopted and managed by everyone on the team. Fully customizable, intuitive content editor, full-featured commerce solution.

Read more about Core dna

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Crownpeak Digital Experience Platform logo

SaaS-based digital experience platform

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Crownpeak provides the leading digital experience platform. The industry's only true SaaS-based solution, Crownpeak offers best-in-breed capabilities that empower companies to create, deploy and optimize omnichannel digital experiences – faster, and with zero infrastructure to maintain.

Read more about Crownpeak Digital Experience Platform

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Sanity logo

A unified content platform for building digital experiences

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Sanity is a unified content platform with an open-source CMS designed for modern organizations of all sizes, specifically designers, developers, and collaborative teams. The platform’s editing environment, Sanity Studio—built with React.js—provides rapid configuration and free form customization for content workflows. This flexible environment allows teams to complete editing while working with reusable, structured content.

Read more about Sanity

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Experro logo

AI-Powered Product Discovery Built for eCommerce

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Experro is an AI-powered product discovery platform that enhances eCommerce with personalized search, merchandising, and recommendations. It helps brands increase conversions, boost AOV, and deliver smarter shopping experiences.

Read more about Experro

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Agillic logo

Omnichannel marketing automation platform for B2C brands

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Agillic is an omnichannel marketing automation platform for B2C brands. It supports SMS, email, app push, print, & other marketing channels from one single interface. The platform provides features for content creation & personalized customer communication as well as access to data-driven insights.

Read more about Agillic

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Contentstack logo

Cloud-based headless CMS software with CDN-enabled APIs

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Contentstack is a headless CMS software designed to help businesses deliver personalized content experiences to audiences via multiple channels including mobile or web devices, augmented or virtual reality platforms, and more using a JSON architecture and content delivery network (CDN)-backed APIs.

Read more about Contentstack

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Squiz Digital Experience Platform logo

Digital Experience Platform

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Create and publish content fast with low-code tools. Designed to manage multiple sites with many editors, Squiz DXP's Content Management capability empowers your large team of editors, designers, and developers to do more without compromising speed or control.

Read more about Squiz Digital Experience Platform

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Makaira logo

Advanced, flexible and easy-to-use e-commerce CMS/storefront

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Makaira is the headless CMS/storefront that helps shop owners to quickly and easily build, innovate and grow their e-commerce business.

Read more about Makaira

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Prepr logo

The headless CMS for lead-gen websites

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Prepr helps modern marketing teams manage content effortlessly, deliver personalized experiences, and build a fast, high-performance website that attracts, engages, and converts visitors‌⁡‍𝅶⁠⁡⁣𝅴

Read more about Prepr

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