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Magnolia

The fastest way to create world-class digital experiences.

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Magnolia Pricing, Features, Reviews and Alternatives

Magnolia product overview

What is Magnolia?

Magnolia is web content management built for mid-market and large enterprises. Its headless capabilities allow you to publish content to any channel with ease, but you still get enterprise-grade features like multi-site management, automatic translations, customizable workflows, and nuanced personalization. Magnolia extends natively into your other content sources, so you can manage all your content from within the sleek, intuitive Magnolia user interface.

Key benefits of using Magnolia

- Content can be served on any device or channel
- World-class WYSIWYG visual editing experience for authors and editors
- Low-code integrations with leading marketing automation, analytics, digital asset management, CRM, and optimization tools
- Complete entire projects using front-end frameworks
- Customizable workflows
- Full multi-site and multi-language capabilities

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
Phone Support
24/7 (Live rep)
Chat
Knowledge Base
FAQs/Forum

Training options

Webinars
In Person
Live Online
Documentation
Videos

Magnolia pricing information

Value for money

4.7

/5

22

Starting from

ic-pricetag

No pricing info

Pricing options

Free plan
Subscription
Free trial
Pricing range

Value for money contenders

Magnolia features

Functionality

4.7

/5

22

Total features

75

5 categories

Most valued features by users

Third Party Integrations
API
Content Management
Reporting/Analytics
Reporting & Statistics
Customizable Templates
Data Import/Export
Access Controls/Permissions

Functionality contenders

Magnolia users reviews

Overall Rating

4.7

/5

22

Positive reviews

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9.33/10
Rating distribution

5

4

3

2

1

17

4

1

0

0

Pros
Built in workflows are very impressive. Perfect enterprise DXP that both marketing and IT will love to use.

TD

Tom D.

Wonderful CMS to develop on. Ease of development lets me focus on empowering content managers to deliver amazing end results.

NP

Nathan P.

Enterprise integration capabilities are also superb with available pre-built integration modules to popular applications like Salesforce and Google Analytics as well as Ecommerce.

SN

Sebastian N.

Cons
There is a lack of an administrative control panel in Magnolia, displaying all the workflow, most probably in graphical representation.
AvatarImg

Dayana J.

The uninstall of the modules is quite unsystematic. There are no chances to go back if an error occurs during the publication of new versions of a self-made module.
AvatarImg

Dayana J.

At this point I have no negative issues with Magnolia. Very happy with platform.

TD

Tom D.

Overall rating contenders

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Our go-to CMS platform

Reviewed 2 years ago

Our primary goal is unifying data and making it easy for clients to manage their various pieces of data and assets which are often scattered across various systems. Having a centralised interface with one set of logins and where applicable one set of design templates makes it easier to extend applications and keep things tidy. We also don't have to put a lot of effort in to infrastructure as the system performs pretty well without having lots of additional reverse proxies and caches in place. It just works. That's all we and indeed our clients want.

Pros

We implement a number of different CMS platforms and the team have been doing this for over twenty years. Magnolia is a system we keep coming back to because it's reliable, easy to work with and contains the right balance of features to help us give clients the functionality they want without adding extraneous features. For an enterprise grade system, it's also pretty good from a budget point of view. Our clients respond positively to the intuitive interface and that means a lower support overhead for us.

Cons

Up until the last year or two, the company were not particularly customer or indeed integrator friendly. Thankfully this has since changed.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Clean and high performance open source CMS

Reviewed 2 years ago

I met Magnolia because I was required for a company to evaluate it. I started from the commercial website of Magnolia and it was enough to create the POC and deploy the product in a few time.

Pros

From the point of view of a software engineer what I like more is the architecture and design of the product - it is simple and brilliant - and also the cleanliness of the code and the usage of design principles and recommendations for Java developing. The above pros allows Magnolia to be robust, reliable and at the same time dynamic and flexible because it is really easy to customize and adapt the...

Cons

The community of Magnolia is active but It is small, there is a lot of help and docs from official community but non-official or partners are not so involved.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Buen producto para los proyectos adecuados

Reviewed 2 years ago

Mi experiencia en general es buena, es un producto muy valido para realizar proyectos web que tengan una serie de caracteristicas bastante claras. Es un jugador de nicho que intenta expandir el terreno de juego.

Pros

Su interfaz es intuitiva y sencilla. Su arquitectura admite una profunda personalización ajustandose a las necesidades de cada cliente. Su API para gestionar contenidos es de las mejores en productos de este tipo. El renderizado de las páginas es bastante sencillo y ajustado; no tener que lidiar con trozos de HTML inyectados por el CMS es una ventaja a la hora de integrar todas las partes. Su rendimiento es bastante bueno para ser un CMS basado en Java. Su apuesta por el desarrollo Front como alternativa viable para casi todo es un acierto mayusculo que permite ahorrar tiempo de implementación.

Cons

SI bien en las opciones en las que es bueno es mejor que la mayoria de competidores tecnológicamente equivalente, no es buena opción para proyectos que no estén dentro de su rango natural de actuación. La curva de dificultad a la hora de realizar implementaciones crece exponencialmente en cuanto te sales de lo que ofrece el producto. No tiene una comunidad amplia que te ayude o de soporte. No tiene un marketplace amplio que te permita reutilizar desarrollos. No tienen demasiados conectores para integrarse con otros softwares.

Showing original review in Spanish. See translation

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Why Magnolia

Reviewed 2 years ago

Running an Agency Magnolia stands out because of the ease of use, empowerment and speed of development, 3 things which are important in ensuring client deliveries and retaining customers.

Pros

When evaluating CMS's it is important to consider the end user needs, the people that will be using it on a day to day basis. Whilst having all of the Enterprise features Magnolia wins on ease of use, logically laid out the user interface empowers content editors, and authors to get on with telling stories and day to day marketing/merchandising of the website whether Ecommerce or B2B. Add to ease of use features like campaign management and personalisation along with open integration and tools then the platform becomes very powerful.

Cons

Like most Enterprise CMS platforms there is a lot of functionality under the bonnet and it requires expertise to ensure that the approach taken for a particular part of a site development is the right one, but once selected provides a firm foundation to build upon.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Magnolia CMS provides a great digital experience

Reviewed a year ago

Magnolia CRM was a great complement on our current content management infrstructure. Thanks to its highly modular structure we could implement it with ease.

Pros

Magnolia has an extremely modular structure that enabled it to be integrated to our current business management infrastructure. Magnolia helps us to deliver our central content any end user distribution channel.

Cons

Magnolia is really an extemely huge CRM that requires a considerable amount of time and efford to have an expertise on all features of the platform.

Magnolia FAQs and common questions

Q. What type of pricing plans does Magnolia offer?

Magnolia has the following pricing plans:
Pricing model: Free, Subscription
Free Trial: Available


Q. Who are the typical users of Magnolia?

Magnolia has the following typical customers:
Large Enterprises, Mid Size Business, Small Business


Q. What languages does Magnolia support?

Magnolia supports the following languages:
Chinese (Simplified), Czech, Danish, Dutch, English, French, German, Indonesian, Italian, Norwegian (Bokmal), Portuguese, Russian, Spanish, Swedish


Q. Does Magnolia offer an API?

Yes, Magnolia has an API available for use.


Q. What other apps does Magnolia integrate with?

Magnolia integrates with the following applications:
Adyen, Adobe Commerce, Google Analytics 360, Amazon S3, Magento BI, SAP Commerce Cloud, Marketo Sales Connect, Adobe Analytics, Cloudinary, Pardot, Salesforce Sales Cloud, SugarCRM, Periscope, Bynder, Matomo, Siteimprove, commercetools, Marketo Engage, BigCommerce


Q. What level of support does Magnolia offer?

Magnolia offers the following support options:
Email/Help Desk, Phone Support, 24/7 (Live rep), Chat, Knowledge Base, FAQs/Forum

Common Magnolia comparisons

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