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ExtraaEdge vs Meritto Comparison (2026)

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Good recommendations?

ExtraaEdge logo

ExtraaEdge

Meritto logo

Meritto

Overview

Education CRM and marketing automation software designed to help admission teams integrate, manage, track and convert leads with zero leakage.

From higher education institutions and K-12 schools to EdTech platforms, online degree programmes, study abroad consultants, coaching centres, and vocational training institutes, Meritto caters all.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.5

140

5

4

3

2

1

81

46

13

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
79%
would recommend this app

4.6

619

5

4

3

2

1

433

137

36

8

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
80%
would recommend this app

Pros

“Extra edge bifurcate the leads which helps us to know the source of the lead and help us to maintain and store the data which was difficult earlier with sheets”
TS

Twinkle S.

Counsellor

“ExtraaEdge offers a streamlined and data-driven approach to student admissions, making the process efficient and organized.”
SV

Sonu V.

for banking jobs

“It helps in lead management, automation, and analytics, making admissions easier and more organized.”
BH

BHAWNA H.

admission counsollor

Pros

“The platform helps streamline lead management, enquiry tracking, and counselling workflows, which improves visibility across the admission funnel.”
SF

Syed F.

Regional Director - Marketing

“Meritto is very helpful in managing leads, tracking applications, and organizing follow-ups in one place.”
RQ

Redwan Q.

Student Recruitment Manager

“The platform provides strong value and helps make the admissions and recruitment workflow more structured and efficient.”
RQ

Redwan Q.

Student Recruitment Manager

Cons

“Extra Edge was the steep learning curve at first, some of the customization options being a bit limited, and the integrations not being as seamless with other tools.”
JS

Jyoti S.

Admission Counselor

“Some times due to poor signal or weak signal strength, not able to access extraaedge smoothly.”
AL

Amrita L.

TEAM LEADER IN ADMISSION

“system can lag, especially with large data or weak internet.”
BH

BHAWNA H.

admission counsollor

Cons

“However, Meritto has some challenges: there’s a learning curve for new users, it can be costly for smaller institutions, and integration with other systems may be complex.”
RC

Rubina C.

Head of Admin

“Sometimes the system hangs while loading bulk data and sometimes the lead update is delayed not often ofcourse.”
SS

Shivangi S.

Senior Academic counsellor

“Reporting tools are very bad, you cannot create a report of your own with custom logics”
MK

Manoj K.

Product Manager

  • Vendor responds to reviews
  • Last reviewa year ago
  • Vendor responds to reviews
  • Last review5 months ago

Key features

  • Total features122
  • A/B Testing
  • AI Copilot
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Admissions Management
  • Alerts/Notifications
  • Alumni Management
  • Application Management
  • Appointment Scheduling
  • Approval Process Control
  • Assessment Management
  • Assignment Management
  • Attendance Tracking
  • Attendee Tracking
  • Autoresponders
  • Badge Management
  • Billing & Invoicing
  • Business Process Automation
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Call Logging
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Candidate Management
  • Catalog Management
  • Chat/Messaging
  • Chatbot
  • Class Registration
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Commission Management
  • Communication Management
  • Compliance Tracking
  • Contact Database
  • Contact Management
  • Content Library
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Extraction
  • Data Import/Export
  • Data Security
  • Discount Management
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drag & Drop Editor
  • Drip Campaigns
  • Dynamic Content
  • Electronic Payments
  • Electronic Signature
  • Email Alerts
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Enrollments/Onboarding
  • Event Calendar
  • Event Management
  • Event Registration
  • Event Triggered Actions
  • Faculty/Staff Management
  • Fee Management
  • Feedback Management
  • File Sharing
  • Financial Aid Management
  • Financial Management
  • For Higher Education
  • For Sales Teams/Organizations
  • Forecasting
  • Forms Management
  • Generative AI
  • Goal Setting/Tracking
  • Graphical Workflow Editor
  • Group Registration
  • Independent/Private
  • Interaction Tracking
  • Internal Chat Integration
  • Interview Scheduling
  • K-12
  • Knowledge Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • Leaderboards
  • Live Chat
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Mobile Alerts
  • Mobile App
  • Mobile Interface
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • Multivariate Testing
  • No-Code
  • Online Calendar
  • Online Forms
  • Online Payments
  • Online Registration
  • Opportunity Management
  • Parent Portal
  • Parent/Student Portal
  • Payment Processing
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pre-built Templates
  • Predictive Analytics
  • Product Catalog
  • Progress Reports
  • Progress Tracking
  • Project Workflow
  • Prospecting Tools
  • Quotes/Estimates
  • ROI Tracking
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Records Management
  • Referral Tracking
  • Refund Management
  • Registration Management
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Revenue Management
  • Rich Text Editor
  • Role-Based Permissions
  • Rules-Based Workflow
  • SMS Marketing
  • Sales Analytics
  • Sales Forecasting
  • Sales Pipeline Management
  • Sales Reports
  • Sales Trend Analysis
  • Scoring
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Self Check-In/Check-Out
  • Self Service Portal
  • Single Sign On
  • Skills Assessment
  • Social Marketing
  • Social Media Integration
  • Source Tracking
  • Student Information/Records
  • Student Management
  • Student Portal
  • Surveys & Feedback
  • Task Management
  • Template Management
  • Templates
  • Territory Management
  • Text Editing
  • Third-Party Integrations
  • Transfers/Routing
  • User Management
  • Visitor Registration
  • Visitor Tracking
  • Visual Analytics
  • Web Forms
  • Web Notifications
  • Website Integration
  • Website Visitor Tracking
  • Widgets
  • Workflow Automation
  • Workflow Configuration
  • Workflow Management
  • Total features174
  • A/B Testing
  • AI Copilot
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Admissions Management
  • Alerts/Notifications
  • Alumni Management
  • Application Management
  • Appointment Scheduling
  • Approval Process Control
  • Assessment Management
  • Assignment Management
  • Attendance Tracking
  • Attendee Tracking
  • Autoresponders
  • Badge Management
  • Billing & Invoicing
  • Business Process Automation
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Call Logging
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Candidate Management
  • Catalog Management
  • Chat/Messaging
  • Chatbot
  • Class Registration
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Commission Management
  • Communication Management
  • Compliance Tracking
  • Contact Database
  • Contact Management
  • Content Library
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Extraction
  • Data Import/Export
  • Data Security
  • Discount Management
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drag & Drop Editor
  • Drip Campaigns
  • Dynamic Content
  • Electronic Payments
  • Electronic Signature
  • Email Alerts
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Enrollments/Onboarding
  • Event Calendar
  • Event Management
  • Event Registration
  • Event Triggered Actions
  • Faculty/Staff Management
  • Fee Management
  • Feedback Management
  • File Sharing
  • Financial Aid Management
  • Financial Management
  • For Higher Education
  • For Sales Teams/Organizations
  • Forecasting
  • Forms Management
  • Generative AI
  • Goal Setting/Tracking
  • Graphical Workflow Editor
  • Group Registration
  • Independent/Private
  • Interaction Tracking
  • Internal Chat Integration
  • Interview Scheduling
  • K-12
  • Knowledge Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • Leaderboards
  • Live Chat
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Mobile Alerts
  • Mobile App
  • Mobile Interface
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • Multivariate Testing
  • No-Code
  • Online Calendar
  • Online Forms
  • Online Payments
  • Online Registration
  • Opportunity Management
  • Parent Portal
  • Parent/Student Portal
  • Payment Processing
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pre-built Templates
  • Predictive Analytics
  • Product Catalog
  • Progress Reports
  • Progress Tracking
  • Project Workflow
  • Prospecting Tools
  • Quotes/Estimates
  • ROI Tracking
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Records Management
  • Referral Tracking
  • Refund Management
  • Registration Management
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Revenue Management
  • Rich Text Editor
  • Role-Based Permissions
  • Rules-Based Workflow
  • SMS Marketing
  • Sales Analytics
  • Sales Forecasting
  • Sales Pipeline Management
  • Sales Reports
  • Sales Trend Analysis
  • Scoring
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Self Check-In/Check-Out
  • Self Service Portal
  • Single Sign On
  • Skills Assessment
  • Social Marketing
  • Social Media Integration
  • Source Tracking
  • Student Information/Records
  • Student Management
  • Student Portal
  • Surveys & Feedback
  • Task Management
  • Template Management
  • Templates
  • Territory Management
  • Text Editing
  • Third-Party Integrations
  • Transfers/Routing
  • User Management
  • Visitor Registration
  • Visitor Tracking
  • Visual Analytics
  • Web Forms
  • Web Notifications
  • Website Integration
  • Website Visitor Tracking
  • Widgets
  • Workflow Automation
  • Workflow Configuration
  • Workflow Management

Integrations

  • Total integrations23
  • Ameyo
  • Bulk Sender
  • CAMU
  • CANVAS
  • CallHippo
  • Cashfree
  • ChatBot
  • Chatbot
  • Clockspot
  • Cloud Telephony Software
  • Creatrix Campus
  • Edmingle
  • Edumarshal
  • Exotel
  • Google Ads
  • Gupshup
  • Ken42
  • Knowlarity
  • MCUBE
  • Mercer | Mettl Examination Platform
  • Meta for Business
  • Microsoft Teams
  • Moodle
  • MyOperator
  • Pearson TalentLens
  • Populi
  • Razorpay
  • SAP BW/4HANA
  • SendGrid
  • Stripe Payments
  • Twilio
  • Twitter/X
  • WebEngage
  • Webhook Relay
  • WhatsApp
  • WhatsApp Business API
  • Whatsapp CRM
  • WordPress
  • Zapier
  • Zoom Events and Webinars
  • edumerge
  • msg91
  • Total integrations28
  • Ameyo
  • Bulk Sender
  • CAMU
  • CANVAS
  • CallHippo
  • Cashfree
  • ChatBot
  • Chatbot
  • Clockspot
  • Cloud Telephony Software
  • Creatrix Campus
  • Edmingle
  • Edumarshal
  • Exotel
  • Google Ads
  • Gupshup
  • Ken42
  • Knowlarity
  • MCUBE
  • Mercer | Mettl Examination Platform
  • Meta for Business
  • Microsoft Teams
  • Moodle
  • MyOperator
  • Pearson TalentLens
  • Populi
  • Razorpay
  • SAP BW/4HANA
  • SendGrid
  • Stripe Payments
  • Twilio
  • Twitter/X
  • WebEngage
  • Webhook Relay
  • WhatsApp
  • WhatsApp Business API
  • Whatsapp CRM
  • WordPress
  • Zapier
  • Zoom Events and Webinars
  • edumerge
  • msg91