Forge - 2026 Pricing, Features, Reviews & Alternatives

Forge is a marketing automation platform for independent home service contractors. It consolidates review generation, lead response, rank tracking, website hosting, and CRM into one application, replacing three to five separate subscriptions. Supports 22 trades including HVAC, plumbing, electrical, roofing, and landscaping.

Core functionality

Automated review collection. Triggers an SMS review request on job completion with a direct Google review link. Configurable follow-up fires at day 4–5 for non-responders. Bulk sends to imported lists supported. Contractors typically double review counts within 90 days.

AI lead response. Inquiries from the website form, chat widget, or Google Business Profile trigger an AI response within 30 seconds — personalized with business name, requested service, and callback commitment. Runs server-side, no contractor action required.

Geo-grid rank tracking. Measures Google Maps position across a 5×5 grid spanning the service area rather than a single coordinate. Color-coded output — green for positions 1–3, yellow for 4–10, red for 11+ — surfaces neighborhood-level variance single-point checks miss. Weekly refresh.

Website builder. Trade-specific responsive templates, five themes, integrated domain registration and DNS, AI headline generator. Global CDN with automatic TLS.

Customer CRM. Lead and customer records with job history, urgency flagging, outreach status, one-click AI drafts, bulk SMS campaign builder.

Opportunity monitoring. Aggregates demand signals from Nextdoor, Craigslist, Reddit, and public community groups, plus weather events from the National Weather Service API. Signals normalized, classified by trade, scored for urgency, deduplicated, matched to service area.

AI chat widget. Embeddable, captures and qualifies website leads continuously including after hours, with trade-aware conversation handling.

Technical specifications

React/TypeScript frontend, tRPC API layer, Express server, Drizzle ORM over MySQL. Cloudflare CDN with global edge distribution; contractor sites deploy to Cloudflare Pages. Server-side rendering on all public pages with structured data injection for search and AI crawler visibility. Responsive, installable as a Progressive Web App with push notifications.

Integrations

Google Business Profile · Stripe · SendGrid · SMS delivery · Cloudflare Registrar · Cloudflare Pages · National Weather Service API · Google Analytics 4 · Apify

Security

TLS 1.3 with HSTS preload and automatic certificate renewal. Full Content Security Policy with explicit source allowlisting. X-Frame-Options, X-Content-Type-Options, Referrer-Policy, and Cross-Origin isolation headers. PCI compliance through Stripe — no card data touches Forge infrastructure. Role-based access control. SPF, DKIM, and DMARC on outbound mail. Automated backups.

Implementation

Requires business name, Google Business Profile link, and phone number. Time to first review request sent is typically under 10 minutes. No developer, professional services, or scheduled onboarding required. CSV customer import.

Pricing

Starter $49/mo — CRM, automated review requests, SMS templates, chat widget, website builder, up to 100 customers. Pro $97/mo — adds AI chat, AI lead response, full geo-grid rank tracking, mass SMS campaigns, Nextdoor monitoring, unlimited customers. Agency $197/mo — adds multi-location, backlink network, white-label reporting, priority support.

All plans include a 14-day free trial, month-to-month billing, no contract. Backed by a 30-day guarantee: 10 new Google reviews in the first 30 days or no charge.

Support

Email support for questions. Built and supported from Dallas, Texas. Available nationwide.