Primzy - 2026 Pricing, Features, Reviews & Alternatives

Primzy — The All-In-One Platform Built for Independent Beauty Professionals

Primzy is a booking platform, CRM, and career-investment community built exclusively for independent beauty professionals: hair stylists, nail techs, lash and brow artists, estheticians, makeup artists, braiders, spray tan artists, PMU artists, and massage therapists. Whether you're a solo pro or you lead a small team, Primzy replaces a stack of separate apps with one platform built around how independent beauty businesses actually work.

Booking and client management

Every pro gets a personal booking page and shareable link, plus a full CRM that tracks client history, notes, and rebooking patterns rather than just a calendar grid. Configurable deposit policies let each pro set their own booking terms, and a Beauty Passport keeps client preferences and formulas attached to their profile for the next visit.

Getting paid

Tap to Pay lets pros charge a card in person using just their phone, no separate card reader required. Payments run through Stripe, with saved cards on file for repeat clients and no-show protection built in.

Growing beyond one-on-one appointments

Memberships and packages let pros sell recurring or bundled services. Video Classes let pros host and sell live classes to their own following or Primzy's wider community as a second income stream, with no cost to host, Primzy only takes a cut when a class actually sells.

Running a team with Salon Mode

For pros managing booth renters, suite renters, or commission stylists, Salon Mode adds staff scheduling, time clock, tip management, COI (certificate of insurance) tracking, backbar and retail inventory management, and a walk-in queue with QR code check-in, so salon owners can run their team without a separate piece of software.

Marketing tools built in

A full marketing suite covers first-time client deals, referral programs, ZIP code blasts, flash sales, mass texting, and a loyalty program, all inside the same platform pros already use to manage bookings.

Pricing

Primzy Pro is $40/month. Bookings through a pro's own link or shared profile are always 0% commission. Additional salon seats are $5/month each.