SellerPPC - 2026 Pricing, Features, Reviews & Alternatives

SellerPPC is a PPC automation platform for Amazon sellers, built on the official Amazon Ads API and Amazon SP-API.

Core engine. Every keyword is evaluated over two rolling windows, 7 and 30 days, so short-term noise is separated from established performance. Bids are then recalculated proportionally, using the ratio between target ACoS and actual ACoS, instead of fixed percentage steps. A configurable cool-down of 5 to 7 days prevents the same keyword from being adjusted back and forth, and safety caps bound maximum bid, maximum budget and maximum variation per adjustment.

Keyword lifecycle. Search terms from automatic campaigns are harvested into phrase match, then promoted to exact once performance is confirmed, with an anti-cannibalization negative created on the source campaign at promotion time. Search terms that accumulate clicks without converting are negated automatically. High-performing competitor ASINs are isolated into dedicated product targeting campaigns.

Campaign coverage. Sponsored Products and Sponsored Brands are synced, analyzed and optimized in the same engine. Budget is redistributed daily across campaigns based on 7-day ROAS, with a floor so no campaign is starved. Dayparting is executed natively through Amazon Bid Rules and Budget Rules, so time-of-day logic runs on Amazon's side rather than through client-side scheduling.

Data and sync. Up to 10 syncs per day, covering both European and US business hours. Ninety days of history are imported on the initial sync. 16 marketplaces are supported: United States, Canada, Mexico, Brazil, United Kingdom, France, Germany, Spain, Italy, Netherlands, Belgium, Sweden, Poland, United Arab Emirates, Saudi Arabia and Egypt.

Integrations. Amazon Ads API and Amazon SP-API, including the Solicitations endpoint for automated review requests. An MCP server is included, so AI assistants such as Claude and ChatGPT can query your campaign data in natural language without exporting reports.

Security and control. Authentication uses Amazon's official OAuth flow, scoped to advertising data. SellerPPC does not modify inventory, pricing or account settings, and access can be revoked from your Amazon account at any time. Manual mode is the default: nothing is applied without approval until auto-apply is enabled per campaign. Every action is written to an audit log with timestamp, triggering rule, reason, and before and after values, and can be reverted in one click.