Sellra - 2026 Pricing, Features, Reviews & Alternatives

Sellra is a cloud-based (SaaS) CRM platform built for Swedish B2B companies, primarily small and medium-sized businesses with 1 to 10 employees, including sole traders and small sales teams operating without dedicated sales resources. The platform consolidates pipeline management, contact and company management, AI-powered lead prospecting, automated email outreach, and accounting integration into a single system. Pricing is flat per organization with no per-user fees, no setup costs, and no migration costs, and a free plan is available without a credit card. Data is stored encrypted in EU infrastructure (AWS eu-north-1, Stockholm) with a GDPR-compliant Data Processing Agreement included automatically.

The AI prospecting engine queries Swedish public registries, including Allabolag, SCB, Bolagsverket, and property registries, against a user-defined ideal customer profile to return matched companies with enriched contact details, including decision-maker names, email addresses, and phone numbers extracted from company websites, without manual research. First qualified leads are typically visible within 24 hours of setup. AI-generated personalized sales emails are written in Swedish per deal context and require human approval before sending, preserving full sender control. Automated email sequences with reply classification, Gmail and Outlook integration via OAuth, and calendar sync with Google Calendar and Microsoft 365 support end-to-end outreach workflows. Orders created directly from deals sync automatically to Fortnox for invoicing and accounting.

Sellra ships with ready-made configurations for seven industry verticals: construction and contracting, real estate and property management, EV charging infrastructure, recruitment and staffing, cleaning services, print and promotional products, and HVAC and installation. The visual kanban pipeline supports drag-and-drop deal management, multiple contacts and roles per deal, contact snooze functionality at 3, 6, and 12-month intervals, and a daily activity view for task tracking. Customer data can be imported from Excel or CSV files using AI-driven column mapping, with migration from existing systems typically completed in 1 to 2 days. No on-premises deployment option is available.