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Sellva
Cloud KAM platform for FMCG brands in retail
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Sellva - 2026 Pricing, Features, Reviews & Alternatives
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Last updated: October 2026
Sellva overview
What is Sellva?
Sellva is a cloud-based SaaS platform built for Key Account Management teams in the FMCG and retail sectors. It centralizes collaboration between brand KAM teams and retail buyers, providing structured tools for managing joint business plans, activation calendars, quarterly business reviews, and commercial terms performance tracking. Access is delivered via web browser under a demo and team access model, requiring no local installation.
The platform addresses the operational complexity of brand-to-retailer account management by consolidating key commercial workflows into a single environment. KAM teams can track joint business plan progress, align on activation timelines, and conduct structured QBR sessions with retail partners, all against agreed commercial terms. Sellva targets FMCG brands operating in retail markets, with a current focus on the Swiss market.
For organizations managing multiple retail accounts, Sellva provides a consistent framework for performance reviews and commercial planning, reducing reliance on fragmented tools such as spreadsheets and email threads. The platform supports structured, repeatable account management processes suited to the cadence of FMCG brand-retailer relationships.
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Sellva's key features
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