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Ahrefs vs Serpstat Comparison

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Overview

Category Leaders

Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic.

Category Leaders

Serpstat helps businesses track, organize, and analyze data related to the performance of websites across various search...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

99

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

69

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.7

559

5

4

3

2

1

429

113

12

0

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.7

168

5

4

3

2

1

121

41

5

0

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
98%
would recommend this app

Pros

Ahrefs is pretty much how we gain success with SEO. The tool is so useful for finding keywords and content opportunities, and tracking your success.
It helps us deliver clarity & confidence to our clients about customer behavior in multiple channels. It is helpful for Customer Journey Mapping, Market Research, and Marketing Plan development.
For our agency, we were able to really fine-tune our keywords and find great linking opportunities. If you are looking for a program to capitalize and do the same, Ahrefs is a great place to start.

Pros

When you act upon the information that is provided you will increase your rankings and improve your site. When in doubt their support chat works like a charm.
Impressive regular database updates. I recommend Serpstat for those who are looking for a really quality seo tool with high functionality.
It's nice to have for personal projects. I don't use it much, but it's good to have my pocket.

Cons

It's just one of these tools where you're having a damn hard time with finding anything you can dislike. If I'm forced to pick a con, I'll go with price.
Our clients can be a bit guilty of wanting to talk about what they want to be known for rather than what they are known for.
It is a very expensive tool and does not have any affiliate program to offer. Even the smallest paid membership is expensive and comes with limited features and limited allowed searches per month.

Cons

The UX is sometimes confusing to me. I often misclick and leave the current project (going back to the list of projects. Then I have to select the project again).
It's slow, not very intuitive and always has errors on the english version.
One frustration I have is that the number of keywords returned, etc, is often restricted to a relatively small amount, which I understand as there is a cost related to this kind of thing.
  • Vendor responds to reviews
  • Last review6 days ago
  • Vendor responds to reviews
  • Last reviewa month ago

Key features

  • Total features24
  • API
  • Activity Dashboard
  • Advertising Management
  • Alerts/Notifications
  • Audit Management
  • Backlink Monitoring
  • Campaign Analytics
  • Campaign Management
  • Competitive Analysis
  • Customizable Branding
  • Customizable Reports
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • For PPC Campaigns
  • Google Analytics Integration
  • Keyword Analysis
  • Keyword Discovery
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Link Management
  • Localization Automation
  • Mobile Keywords
  • Monitoring
  • Multi-Campaign
  • Multi-Language
  • Multi-Location
  • Performance Management
  • Performance Metrics
  • ROI Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • Scheduled/Automated Reports
  • Search/Filter
  • Social Media Integration
  • Third-Party Integrations
  • Trend Analysis
  • User Management
  • Visual Analytics
  • Web Tracking
  • Web Traffic Reporting
  • Website Analytics
  • Total features39
  • API
  • Activity Dashboard
  • Advertising Management
  • Alerts/Notifications
  • Audit Management
  • Backlink Monitoring
  • Campaign Analytics
  • Campaign Management
  • Competitive Analysis
  • Customizable Branding
  • Customizable Reports
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • For PPC Campaigns
  • Google Analytics Integration
  • Keyword Analysis
  • Keyword Discovery
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Link Management
  • Localization Automation
  • Mobile Keywords
  • Monitoring
  • Multi-Campaign
  • Multi-Language
  • Multi-Location
  • Performance Management
  • Performance Metrics
  • ROI Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • Scheduled/Automated Reports
  • Search/Filter
  • Social Media Integration
  • Third-Party Integrations
  • Trend Analysis
  • User Management
  • Visual Analytics
  • Web Tracking
  • Web Traffic Reporting
  • Website Analytics

Integrations

  • Total integrations18
  • Amazon Redshift
  • Google Ads
  • Google Analytics 360
  • Google Sheets
  • HubSpot CRM
  • Mailchimp
  • Meta for Business
  • Microsoft Excel
  • MySQL
  • PostgreSQL
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Snowflake
  • Stripe
  • Tableau
  • Twitter/X
  • Xero
  • Zapier
  • Zendesk Suite
  • Total integrations6
  • Amazon Redshift
  • Google Ads
  • Google Analytics 360
  • Google Sheets
  • HubSpot CRM
  • Mailchimp
  • Meta for Business
  • Microsoft Excel
  • MySQL
  • PostgreSQL
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Snowflake
  • Stripe
  • Tableau
  • Twitter/X
  • Xero
  • Zapier
  • Zendesk Suite

User reviews that mention these apps

AR
AvatarImg

Verified reviewer

Marketing and Advertising, self-employed

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Serpstat logo

Serpstat

good value for money

Reviewed 5 years ago
Pros

better then ahrefs and is the best software in internet that you can find backlinks

Cons

kind of expensive, fifty something bucks is cheaper then ahrefs but also expensive, and also no free trial

AvatarImg
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Erwan B.

Internet, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Serpstat logo

Serpstat

Not very sexy but good value for money

Reviewed 5 years ago

This is the first tool I recommend for people with low budget. It helps them to really understand SEO and improve. Serpstat also offers a very nice blog.

Pros

Very complete tool (keywords, technical SEO, links...) and abordable billing. The overview page is really great to see almost everything of a website.

Cons

Poor design, contrary to SEMrush or Ahrefs. More difficult for newbies to feel comfortable.

AvatarImg
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Roman Y.

Marketing and Advertising, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Serpstat logo

Serpstat

Serpstat - Perfect SEO tool for Eastern Europe market

Reviewed 6 years ago

We use Serpstat as daily basis tool for Eastern Europe projects and it's perfect for this (getting data like organic rankings, PPC campaigns and ads of our competitors, etc.). Also on paid plans we have an ability to monitor keywords rankings and make site audits automatic.

Pros

- Huge database of backlinks for Yandex and Google Ukraine, Russia and other Eastern Europe countries - Site audit functions, you can check for performance issues on your website and check pages with bot, so you will get report with problems that can affect your SEO strategy - Checking out for organic rankings and keywords - History of website visibility in organic search - Checking PPC campaigns of your competitors - You can have FREE account with limitations

Cons

- It doesn't have the biggest database like Ahrefs for US projects, but still have acceptable one

ML
AvatarImg

Michael L.

Marketing and Advertising, self-employed

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Serpstat logo

Serpstat

Value for money, great for beginners

Reviewed 3 years ago

very lovely people to deal with, english not their best language but totally workable. lovely product, and great buy for me as i entered the SEO world.

Pros

Really affordable entry level price for me when I got going.

Cons

It wasnt as pro as semrush, moz, ahrefs so that is why i ended up getting both this and semrush.

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Alex W.

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Serpstat logo

Serpstat

A solid starter SEO management tool with a great price

Reviewed 6 years ago
Pros

It has many of the features that its more expensive competitors have like moz, semrush and ahrefs. The price is a steal especially for someone just starting in SEO

Cons

The keyword database isn't as large as semrush or ahrefs. You have to pay more to lock features that are standard in those platforms.

AR
AvatarImg

Verified reviewer

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Serpstat logo

Serpstat

A good SEO tool for finding Keywords

Reviewed 6 years ago

useful insights for discovering keywords.

Pros

I have been using for the past few months and I like the platform. It does not have features as comparable as ahrefs. It also has a good resource of google database.

Cons

Finding backlinks is not up to the mark and it shows me only the older ones. It also lacks the Keyword Difficulty feature.

AR
AvatarImg

Verified reviewer

Internet, 51-200 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Serpstat logo

Serpstat

Good chrome extension, decent pricing, but limited data

Reviewed 4 years ago

Was good to try out and probably a great tool to start off with when it comes to search marketing/optimization, though maybe less robust for folks who are deep into the industry.

Pros

Serpstat has a pretty comprehensive feature set for keyword research and tracking. I especially like their Serpstat website SEO checker Chrome extension which greatly simplifies research workflows. The pricing is also way lower than competitors like ahrefs.

Cons

The data available isn't as robust as ahrefs, particularly when it comes to backlink analysis. Some of the user interface feels a bit janky too.

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Oliver B.

Financial Services, 51-200 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Serpstat logo

Serpstat

Genuine contender as an SEO suite

Reviewed 5 years ago
Pros

It has most of the features that SEMrush and Ahrefs offer and does them almost as well. The price point makes it an attractive alternative and it has a few extra surprises too.

Cons

I’d like it to have more ‘always on’ modules, similar to SEMrush’s dashboard.

CM
AvatarImg

Colette M.

Retail, 1-10 employees

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Serpstat logo

Serpstat

Pretty Powerful but We're Using Other SEO Tools Over Serpstat Now

Reviewed 2 years ago

I used to use it more---very regularly. But it seems like more and more options are no longer available with my current plan and require a "plan upgrade". Since I'm finding that I like ahrefs SEO tool format better, we haven't invested the money in a plan upgrade with serpstat.

Pros

Provides helpful information (like keyword info) when writing content.

Cons

Serpstat isn't super intuitive the way it is set up. Our company uses multiple SEO tools (including Serpstat, ahrefs, and more). I feel like Serpstat gives very different results and sometimes it's not easy not navigate.

FO
AvatarImg

Fernando O.

Marketing and Advertising, self-employed

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Serpstat logo

Serpstat

Excellent tool for SEO tracking

Reviewed 4 years ago

It is a good tool, having everything in one tool is great to have an order in the future. I will try to use it for my client projects.

Pros

It is a complete suite to carry a web positioning strategy, from the analysis of keywords, competitors, SEO audit of the web and more. In short, an all-in-one tool for tracking.

Cons

The results obtained in the search for keywords differ slightly from those obtained in tools such as Ahrefs and SEMrush, taking into account that no tool returns exact data, Just as the cost can be somewhat high to obtain only Branded Reports in the next plan.

ak
AvatarImg

aditya k.

Marketing and Advertising, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Serpstat logo

Serpstat

Serpstat has been an Asset for my Digital Agency

Reviewed 5 years ago

I have been using Serpstat to run my digital agency and it certainly has helped me improve the SEO for my clients compared to before. As a small agency we find it difficult to subscribe to SEMrush and Ahrefs and other tools because of theeir expense but Serpstat offers a great suite of services at relatively lower cost which is awesome.

Pros

The multiple databases available along with the ever improving accuracy of the data makes doing SEO for overseas client a breeze. The data provided is at par with other well known tools like SEMrush and Ahrefs that too at price much lower than its competitors. Has a very well desgined UI and makes operating the dashboard relatively simple. Has a good collection of how to tutorials for beginners which are extremely helpful in getting started with using the platform. And yes, they have a great and extremely responsive customer support making troubleshooting easy.

Cons

They can certainly improve upon the backlink analysis as there are tools that give better results.

AR
AvatarImg

Verified reviewer

Media Production,

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Serpstat logo

Serpstat

Serpstat might be the best SEO and keyword research solution

Reviewed 6 years ago

Keyword research and optimizing SEO for my site.

Pros

There are hundreds of solutions out there when it comes to SEO refinement and keyword research but Serpstat delivers the best bang for its buck. You are able to create awesome website analysis for your site/client site on top of doing quick keyword research. The data they provide is also quite accurate and in line with real Google SERP stats. For the money, Serpstat beats out competitors such as SEMrush and Ahrefs.

Cons

Serpstat like many other keyword research tools, have somewhat of a learning curve. You have to know what you're trying to look for and understand what the data means. It wouldn't be wise to spend money on a platform where you don't know what you're doing with it.

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Christopher H.

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Serpstat logo

Serpstat

A good product that will get better as they continue to add features and functionality

Reviewed 6 years ago

It allows me to easily grab info about a site that I can use to help me research prospective clients.

Pros

I was able to purchase this for a one-time fee, which while slightly feature limited still provides me with enough functionality that I can use this in my day-to-day SEO work. Most especially while I am prospecting for new clients and I just need a quick look at a site to see how it is ranking and what it is ranking for. It has the same functionality as Moz, SEMRush, AHrefs, and Majestic for a fraction of the price.

Cons

There's not much that I can think of that I don't like about the program. The biggest complaint would have to be that it doesn't cache results, so if you are researching a topic and need to jump back and forth between different views it does a new query. Minor complaint, but when you are limited by the number of searches a day it can matter.

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Henrik W.

Marketing and Advertising, self-employed

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Serpstat logo

Serpstat

User since 2017 and one of my best pick of SEO Tools

Reviewed 5 years ago

I was looking for a All-in-One SEO tool for a small business. And serpstat helped me to grow my business and helped me to do the right decisions on my websites!

Pros

I love the clean interface. Since the first day the user interface with designed very clear and i had no problem to find everything with the first click. In detail i used a lot the backlink tool for research. Its really great to find good backlinks. I guess the database is a little smaller than ahrefs is but its definitely as good or even better than SEMRush is. The Rank Tracker works great and will give you a good overview of your most important keywords. Very helpful is the Site Audit, which will give you a good overview of what to optimize onpage next. All in all a really great tool for a small amount of money!

Cons

From time to time the rank tracker was buggy BUT a short mail or chat with the support team and you will get support immediately. This is really great service!