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Semrush vs Ahrefs Comparison (2026)

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Semrush

Ahrefs

Overview

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

Ahrefs gives you the tools and data to make your brand discoverable: in search, AI, and beyond.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

139.95

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

One-time payment

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.6

2.3K

1.6K

606

Value for money

Ease of use

Features

Customer support

82%

would recommend this app

4.7

585

447

119

Value for money

Ease of use

Features

Customer support

85%

would recommend this app

Pros

“Two exports of the identical May 9 dataset, one pulled in May and one pulled in June from the historical view of the same period, produced completely different results across all four tracked AI platforms.”

Michael F.

SEO

“It saves immense time by consolidating backlink analysis, site audits, and traffic insights into one centralized platform, making it well worth the investment.”

Palash R.

Graphic design

“I have used Semrush to check the SEO and site health of the websites that I manage, and it is really useful to find the areas that need to be improved and what you need to do to improve them.”

Ben E.

Marketing and Communications Executive

Pros

“The features of rank tracking are extraordinary as our marketing team can track our positions in the retail keywords easily with an easy navigation.”

Amir H.

E-Commerce Manager

“We used both Semrush and Ahrefs for several years to manage our SEO campaigns, keyword research, and more.”

Michael C.

VP Marketing

“I also use it to research competitors, find out what content they are ranking for in Google and then producing my own content with a view to outranking the competition and driving traffic to my clients websites.”

David S.

Owner

Cons

“The account was not used for any meaningful activity after the charge other than logging in to cancel the subscription and submit the refund request. Despite explaining the situation, including the fact that we are a small business and that the service would not be used, Semrush refused to provide a refund.”

Devinda D.

Digital Marketing Consultant

“I realized within two days of resubscribing that I did not have the time or technical background needed to use the tool effectively, and I contacted support immediately after recognizing this. While customer support was responsive, the refund process was extremely rigid. Despite the very short timeframe and the fact that I had not meaningfully used the product, my refund request was denied and the case was closed as final.”

Suzanne C.

Small Business Owner

“Automatic trial conversion can lead to unexpected charges if you are not monitoring renewal dates closely.”

Devinda D.

Digital Marketing Consultant

Cons

“This costed webmasters agency business because some agencies had a process where they evaluated traffic based on Ahrefs and would not accept any alternative way. And now in 2025 they no longer track any positions that rank at over 10th place in Google, because the forced pagination in Google API would make their costs also prohibitive.”

Jana M.

Consultant

“The pricing model is not great on value of money to a mid sized retail team, and customer service takes too much time to answer an important security question about user access.”

Amir H.

E-Commerce Manager

“Some reports are powerful but not explained clearly, which can slow down work for new users.”