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Semrush vs Ahrefs Comparison

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Overview

Category Leaders

Semrush is a leading online visibility management software-as-a-service platform.

Category Leaders

Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

129.95

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

99

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.7

2.2K

5

4

3

2

1

1.5K

582

60

6

12

  • Value for money
  • Ease of use
  • Features
  • Customer support
98%
would recommend this app

4.7

561

5

4

3

2

1

430

114

12

0

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

The other excellent feature that I found exclusive to SEM rush was PPC competitor tracking. Knowing what competitors are bidding on is beyond the realm of a usual SEO software and is a great addition.
It includes a site health grade, all the Errors/Warnings, and gives ideas on how to make improvements on the site. I also love love love the automated reporting.
Although AHref is the best, but semrush is so far the second best. Has everything that AHref have, and happy for it.

Pros

Ahrefs is pretty much how we gain success with SEO. The tool is so useful for finding keywords and content opportunities, and tracking your success.
It helps us deliver clarity & confidence to our clients about customer behavior in multiple channels. It is helpful for Customer Journey Mapping, Market Research, and Marketing Plan development.
For our agency, we were able to really fine-tune our keywords and find great linking opportunities. If you are looking for a program to capitalize and do the same, Ahrefs is a great place to start.

Cons

Everything has been a frustrating struggle. Many features that are included with the starter level of other online SEO platforms cost extra with SEMrush.
SEMRush has been horrible to learn and work with. Nothing is intuitive or user-friendly.
It's sad that I would have to pay almost half of my subscription price just to have a second user be able to access our account.

Cons

It's just one of these tools where you're having a damn hard time with finding anything you can dislike. If I'm forced to pick a con, I'll go with price.
Our clients can be a bit guilty of wanting to talk about what they want to be known for rather than what they are known for.
It is a very expensive tool and does not have any affiliate program to offer. Even the smallest paid membership is expensive and comes with limited features and limited allowed searches per month.
  • Vendor responds to reviews
  • Last review7 days ago
  • Vendor responds to reviews
  • Last reviewa month ago

Key features

  • Total features103
  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Notifications
  • Application Management
  • Audit Management
  • Automated Publishing
  • Automated Scheduling
  • Backlink Management
  • Backlink Monitoring
  • Benchmarking
  • Brand Tracking
  • Broken Link Discovery
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Channel Management
  • Charting
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Competitor Monitoring
  • Content Management
  • Conversion Tracking
  • Customer Engagement
  • Customer Journey Mapping
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Editorial Calendar
  • Email Management
  • Engagement Tracking
  • For PPC Campaigns
  • Geolocation
  • Geotargeting
  • Goal Setting/Tracking
  • Google Analytics Integration
  • Keyword Analysis
  • Keyword Discovery
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Lead Generation
  • Link Analytics
  • Link Management
  • Localization Automation
  • Marketing Automation
  • Mobile Keywords
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Language
  • Multi-Location
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Post Scheduling
  • Prioritization
  • Project Management
  • ROI Tracking
  • Rank Tracking
  • Real-Time Analytics
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Audit
  • SEO Management
  • Scheduled/Automated Reports
  • Search/Filter
  • Self Service Data Preparation
  • Site Search Tracking
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Tagging
  • Task Management
  • Template Management
  • Third-Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • Trend/Problem Indicators
  • URL Shortener
  • User Interaction Tracking
  • Visual Analytics
  • Web Tracking
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Monitoring
  • Total features24
  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Notifications
  • Application Management
  • Audit Management
  • Automated Publishing
  • Automated Scheduling
  • Backlink Management
  • Backlink Monitoring
  • Benchmarking
  • Brand Tracking
  • Broken Link Discovery
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Channel Management
  • Charting
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Competitor Monitoring
  • Content Management
  • Conversion Tracking
  • Customer Engagement
  • Customer Journey Mapping
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Editorial Calendar
  • Email Management
  • Engagement Tracking
  • For PPC Campaigns
  • Geolocation
  • Geotargeting
  • Goal Setting/Tracking
  • Google Analytics Integration
  • Keyword Analysis
  • Keyword Discovery
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Lead Generation
  • Link Analytics
  • Link Management
  • Localization Automation
  • Marketing Automation
  • Mobile Keywords
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Language
  • Multi-Location
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Post Scheduling
  • Prioritization
  • Project Management
  • ROI Tracking
  • Rank Tracking
  • Real-Time Analytics
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Audit
  • SEO Management
  • Scheduled/Automated Reports
  • Search/Filter
  • Self Service Data Preparation
  • Site Search Tracking
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Tagging
  • Task Management
  • Template Management
  • Third-Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • Trend/Problem Indicators
  • URL Shortener
  • User Interaction Tracking
  • Visual Analytics
  • Web Tracking
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Monitoring

Integrations

  • Total integrations52
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations18
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

MT
AvatarImg

Max T.

Design, self-employed

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Semrush logo

Semrush

The Cheaper Alternative to Ahrefs

Reviewed 3 years ago

good alternative to ahrefs, if you're on a lower budget i'd advise getting semrush over ahrefs but if you can afford ahrefs go for it.

Pros

first and foremost its cheaper than ahrefs, which is the main argument for anyone using semrush over ahrefs I believe, while it's still not to be considered cheap it's definitely on the cheaper side in terms of SEO software.

Cons

the data is worse than in ahrefs in my experience, ahreffs seems to be much more accurate and delivers much better metrics in my opinion.

NF
AvatarImg

Nicholas F.

Computer Software, 51-200 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Semrush logo

Semrush

Best for Advanced SEO's with a big budget

Reviewed 5 years ago

The cost is not worth the ROI usually, unless you're very advanced in your SEO study.

Pros

If you're an advanced SEO and have time to watch a bunch of tutorials, this tool is great. I like the free webinars that SEMrush does and again, those are free. Before getting started I would check those out.

Cons

It has somethings that Ahrefs doesn't have, but Ahrefs has somethings that SEMrush doesn't. I would say the UI is getting better, but I still don't prefer it over Ahrefs.

AR
AvatarImg

Verified reviewer

Online Media, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Semrush logo

Semrush

SemRush Review

Reviewed 5 years ago
Pros

Oragnic research and competitors ad keywords.

Cons

The backlink profile doesn't even come close to that of ahrefs.

BM
AvatarImg

Ben M.

Marketing and Advertising, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Semrush logo

Semrush

Excellent Data and Resource for SEO

Reviewed 5 years ago

I use this software to help track the progress of my clients' SEO daily.

Pros

My favorite function of this tool is the ability to see historic rankings of keywords.

Cons

The inconsistency with Ahrefs on overall domain keywords.

MB
AvatarImg

Maegan B.

Design, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Semrush logo

Semrush

Highly Recommend

Reviewed a year ago

Semrush is a pleasure to use and I don't regret paying for it. It is easy to use and adapt to.

Pros

Semrush is comparable to Ahrefs in quality at a more affordable price.

Cons

There are too many ads targeted to me when I am already a client. The ad spending is excessive and that money could be used elsewhere.

Vendor response

Thanks for your recommendation—we appreciate you recognizing the value and ease of using Semrush! We can't guarantee that you'll never see our ads, but we can try to lower the number you receive. Feel free to send us a DM on Twitter or Facebook with your email(s) and we'll put you on an exclusion list.

JA
AvatarImg

Jonathan A.

Marketing and Advertising, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Semrush logo

Semrush

I love you

Reviewed 4 years ago

Great. So many features. I wish I had more time to go through them all.

Pros

I love how I can spy on my competitors. I love going after their keywords. It helps me guide my clients in the right direction. I use the "competitor" look up to help people answer the "where do I start?" question.

Cons

Ahrefs just looks more inviting. It look more user friendly. Kinda like... SEMrush is like my wife. Ahrefs is my occasional side piece. At the end of the day, I'm always going back to my wife.

Vendor response

Hi Jonathan, thank you so much for your review! We are happy to be your 'SEO wife' :)

KB
AvatarImg

Kyle B.

Marketing and Advertising, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Semrush logo

Semrush

The most user-friendly, intuitive SEO software

Reviewed 2 years ago

This is by far my favorite SEO tool.

Pros

I've used over 5 other SEO solutions, and SEMRush dominates the market when it comes to intuitiveness, navigation, and just an overall user-friendly experience. Other solutions made us cross-eyed and confused, whereas SEMRush presents all of the information in a easy-to-digest and understand manner.

Cons

The only thing I miss from using Ahrefs is 'parent and sub topic' designations.

AR
AvatarImg

Verified reviewer

Consumer Goods, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Semrush logo

Semrush

One of the Top 3 SEO tools out there

Reviewed 5 years ago

I use it for content marketing and seo daily to help research blog articles as well as improve on site seo

Pros

SEMrush is comparable to ahrefs and Majestic but offers the same great all round marketing tools like ahrefs, i.e. more than pure SEO/technical. One of th ebiggest pros right now is they have a Google Data Studio connector which makes reports a breeze and saves tons of time.

Cons

There were a few small features missing for me because I'm used to ahrefs but I wouldnt count that as a strike against the tool.

JB
AvatarImg

Jane B.

Facilities Services, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Semrush logo

Semrush

SemRush Product Review

Reviewed 4 years ago

I love the product. We use it to determine how well each of our storage facilities are doing in local search.

Pros

The projects area of the software. It allows us to monitor how all of our stores are doing locally.

Cons

Backlink quality - we use ahrefs for our backlink analysis bc semrush does not show us the quality needed.

RS
AvatarImg

Richard S.

Hospitality, 11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Semrush logo

Semrush

Great SEO / SEM Analytics tool

Reviewed 2 years ago

It's a great tool. We use it in conjunction with ahrefs because they have tools that you don't. : (

Pros

Ease of use and number of tools available.

Cons

Create a tool that works similar to the ahrefs keyword so I can create similar articles that use the keywords with mid to low difficulty and a tool or content research to see the high ranking pages, that I can potentially recreate on that topic.

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MSI S.

Information Technology and Services, 1-10 employees

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Semrush logo

Semrush

Core tool for the SEOs

Reviewed 3 years ago

Overall, SEMRush is a killer tool for both Organic SEO research and PPC campaign research. However, the database and the speed to data collection could be improved.

Pros

I liked that SEMRush shows all the necessary data such as traffic, keywords, graph, competitors, etc on the same page which makes navigation easier. Country based traffic data of SEMRUSH is more accurate than Aherfs which is a good point.

Cons

Keyword database of SEMRush needs to be increased. In addition, keyword sorting option could be improved like Ahrefs.

RB
AvatarImg

Ryan B.

Automotive, 501-1,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Semrush logo

Semrush

Semrush review

Reviewed 9 months ago

It's a popular tool for obvious reasons, the keyword database and it's ease of use. There's also loads of documentation around the web on how to get the most out of the tool which is helpful as well.

Pros

Semrush is the biggest allrounder SEO tool. Has a huge database of keywords and slightly outperforms Ahrefs when it comes to backlink analysis.

Cons

The entry-level price plan is more expensive than Ahrefs entry-level whilst the free version doesn't offer enough depth and analysis for an independent SEO to really dig into the data

AvatarImg
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Klemen V.

Marketing and Advertising, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Semrush logo

Semrush

Best KW research and backlink tool

Reviewed 2 years ago

I use SemRush to realistically judge backlinks as SemRush gives lower, more realistical value to some websites (e.g. web2.0). I also use SemRush to double check KW difficulty.

Pros

I can trust KW difficulty. It is easy to spot high volume/low difficulty KW with some other software, only to find out, that true difficulty is way higher. SemRush is my golden standard to verify difficulty. I trust it.

Cons

AHREFs has more features to select from. I can to some crazy filtering to discover profitable niches.

JW
AvatarImg

Jake W.

Marketing and Advertising, 51-200 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Semrush logo

Semrush

Great, needs better tutorials

Reviewed 4 years ago

Positive, I think it's the best of the bunch. I think it could be cleaner, could be more concise in some ways. But, it's the best of the bunch, and in my opinion, by a long way.

Pros

The clean interface, the scope of data you can obtain - but simply, it's ease of use in comparison to Moz and Ahrefs

Cons

The videos are poor. I watched the SEM rush tutorial, it lacked any kind of charisma and was really surface level. Then, I wanted to deep dive into Google ads, your course is terrible, I'm sure the man Is knowledgable but it was a video of him with small excerpts of the interface - it should be all a screen share with him in the corner - I understand the want for the videography and angles, the productivity youtube kind of effect, but it took away from the education to the point I had to quit. Actually teach, teach well - people will love it. Your whole education hub is well advertised and lacking for quality engaging content.

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Yassir S.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Semrush logo

Semrush

Great tool, but competition is catching up.

Reviewed 2 years ago
Pros

The reliable data and easy-to-use UI. The PPC keyword research is also the best in the industry.

Cons

The pricing. It is not as good as Ahrefs yet charges just as much or even more for most plans.

Vendor response

We are thankful for your review, Yassir, and we appreciate your feedback. With over 55 products and the most accurate data on the market, we feel our platform is competitively priced. We always welcome more specific details so that we can continue to improve our software! You can DM us on FB or Twitter or email mail@semrush.com

SN
AvatarImg

Srinivas N.

Information Services, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Semrush logo

Semrush

SEM Rush is the Best and is a big Competition to AHREFS

Reviewed 3 years ago

Overall experience is good but damn expensive and User experience should improve a lot. Get inspiration from Ahrefs User experience

Pros

Easy to use Perfect analytics Easy to find the competitors and tactics Vert easy to use Tactics and planning

Cons

very bad user experience Damn expensive it shows only one country in and to show many other countries its damn expensive

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Jon H.

Media Production, 11-50 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Semrush logo

Semrush

User Friendly

Reviewed 4 years ago

Overall, its fine for quick lookups of competitors traffic and SEO of domain.

Pros

It was easy to access the competitive comparisons, once I figured how to do it. I still can't find the SERP clicks estimation, even though one of SEmRush execs stated that its there. But, they didn't tell me how to access this.

Cons

SERP Click Estimation isn't there. Ahrefs and Moz has it in their keyword analysis and very easy to see.

Vendor response

Hi Jon, thank you so much for your review! If you are asking about the keywords driving clicks and getting traffic to your website -they can be found in Organic Traffic Insights tool --Keywords report, where you can switch between SEMrush insight and GSC data. If this is not what you are searching for, DM us to any social media platform with your question/ email us at mail@semrush.com and we will assist you!

RB
AvatarImg

Ryan B.

Marketing and Advertising, 11-50 employees

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Semrush logo

Semrush

Solid option for most marketers.

Reviewed 3 years ago

Overall, SEMRush is a great tool for use with clients you already have. I would recommend it to marketers that can not afford Ahrefs.

Pros

SEMRush is a quick and easy-to-use option for auditing basic on-page SEO, researching organic keywords and rankings, etc. It has a lot of features and you can get up and running very quickly.

Cons

SEMRush is very inaccurate in its estimates of search volume, CPCs, and some other projections. This is especially true when performing competitor research.

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Kirsty A.

Marketing and Advertising, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Semrush logo

Semrush

Really helpful for tracking our search rankings

Reviewed 3 years ago

Very positive - for competitor analysis and performance tracking it's a really helpful tool to use.

Pros

The dashboard is a great place from which to manage our SEO performance. By pairing SEMRush with other SEO tools we keep on top of our search rankings, identifying areas for improvement and monitoring our competitors. The domain overview is probably my favourite feature. Also, email updates on position changes and new links are handy too.

Cons

It took me a while to get used to using SEMRush and there are other features offered by the likes of Ahrefs that aren't included.

KD
AvatarImg

Kelsey D.

Marketing and Advertising, self-employed

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Semrush logo

Semrush

SEMrush works the way it should

Reviewed 3 years ago
Pros

SEMrush is easy to use and quick to learn. For me, it works basically the same as Ahrefs but has a few extra features I find useful for content marketing.

Cons

I really hate how much this software costs for my small business, and it seems a little extortionate that the extra features (which make the software useful) cost more.

SS
AvatarImg

Stephen S.

Internet, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Semrush logo

Semrush

SEMrush is invaluable for SEOs!

Reviewed 4 years ago
Pros

I use so many features of SEMrush every day. Unrivalled competitor analysis, accurate position tracking, keywords magic tool is really useful.

Cons

There isn't really anything I dislike - Moz and Ahrefs are better in some features but SEMrush is the best overall package in my opinion.

Vendor response

Hi, Stephen! Thanks for giving us this review. We are happy to hear that you enjoy using our tools!

AR
AvatarImg

Andrew R.

Hospital & Health Care, 501-1,000 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Semrush logo

Semrush

A must for your website

Reviewed 2 years ago

I love this software, I've tried others such as MOZ, Ahrefs, BrightEdge, but this is the best I have used for the price. Tons of features.

Pros

SEMRush does a deep dive in to the technical issues of you site to help you identify & resolve issues quickly. I wouldn't have know about half of the issues and just concentrated on keywords.

Cons

It does have a bit of a learning curve, but it's quite intuitive when you get into it.

AR
AvatarImg

Verified reviewer

Computer Software, 51-200 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Semrush logo

Semrush

Poor Data, Great Added Features

Reviewed 5 years ago

Overall, SEMrush has some great built-in tools, especially for content SEO. However, in terms of technical SEO, I would recommend something more robust like ahrefs.

Pros

I love SEMrush's SEO Writing Assistant tool- quite frankly, that's why I keep the software. I also like the new "Keyword Magic Tool" and backlink auditing functionalities.

Cons

Compared to other platforms, the data in SEMrush is not up to snuff. I frequently see "issues" in the site audit that I know are inaccurate. The numbers change significantly week to week, even when I don't make any changes to the site.

CM
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Christopher M.

Marketing and Advertising, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Semrush

Agency Data

Reviewed 4 years ago

8 out of 10.

Pros

The versatility of the software is great, as many SEO’s know, ahrefs is better for back links but overall the versatility of SEMrush is better IMO. That is why we mainly use this.

Cons

The cost of adding users can get very expensive.

AR
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Verified reviewer

Financial Services, 201-500 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Semrush

Pretty good all-in-one tool for SEO

Reviewed 5 years ago

Good experience as a whole. Definitely become better in recent times, but still room for improvement, particularly with respect to analysis and rank tracking.

Pros

Good all-in-one tool. Getting a lot better a providing an accurate snapshot of a website's SEO performance and where there is room for improvement.

Cons

I find SEMrush to be useful in 80-90% of cases, but not so great for some more complex analysis pieces where something like Ahrefs or Screaming Frog is better suited.

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Tyler B.

Financial Services, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Ahrefs

A great SEO tool that's only getting better

Reviewed 4 years ago

A critical piece of any SEO's toolkit.

Pros

aHrefs is the industry standard for link research. In my mind, it's outpaced Moz, with high-quality link crawling and a robust feature set, and if it gets better with tracked keywords, can come for SEMRush too.

Cons

Inability to track keywords reliably means it's still catching up to SEMRush in some ways.

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Jason W.

Marketing and Advertising, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Ahrefs

Ahrefs is a great tool but I eventually switched to scale up

Reviewed 3 years ago

Great tool, I would recommend it especially if you have only a small number of projects to manage, or if you have the resources to pay for it & other tools.

Pros

I love the technical site auditing tools in Ahrefs. It made it very easy to score, audit, and check fixes to my project websites.

Cons

Ahrefs also has some of the best backlink profile evaluation tools in the industry, although SEMRush makes disavowing & scoring toxic links somewhat easier. We ran into limitations when trying to add more projects that led to us switching to SEMRush.

ST
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Siaka T.

Internet, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Ahrefs

Easy to use

Reviewed 2 years ago

Easy to use software, fast but not very expensive

Pros

Ahrefs is a software that is better for keyword research. It is also easy to use and fast

Cons

Like semrush, ahrefs is also inexpensive. Apart from that I have no problem with this software

Vendor response

Appreciate the love, Siaka! ^^ Let us know if you have further questions, we're always here to help!

RD
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Roman D.

11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Ahrefs

The best option for quick analysis

Reviewed 6 years ago
Pros

I became a big fan of Ahrefs and its community, practically I replace Semrush of my top1 seo tool with Ahrefs, I still use both of them in fact I use Semrush, Aherfs, Moz, Raventools and Majestic. But Ahrefs is my favorite tool

Cons

Lack of technical analysis, Semrush has a better tools and options to manage technical aspect in the long run.

KP
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Khushbu P.

Information Technology and Services, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Ahrefs

Amazing Tool for Backlink Profile Analysis

Reviewed 2 years ago
Pros

I find Ahrefs useful for analyzing the backlink profile of the competitors. It is handy for link building and link intersection. There are many other useful features as well that makes it a full suite of SEO tools from domain analysis to keyword research.

Cons

The keyword research tool does not provide any detailed info like other tools such as Ubersuggest and Semrush.

Vendor response

Kudos Khusbu! Would you mind telling us what detailed info other tools provide that we don't - please? In the meantime, please note that we have unique metrics that you won't find in any other keyword research tools, such as: - Traffic potential (shows you the traffic you'd get if you were to rank on position #1) - Parent topic (shows whether it's possible to rank for a broader keyword) In terms of unique keyword features, you can also benefit from: - Keyword ideas reports (Also rank for, Also talk about, Traffic share by page/domain) - SERP comparison tool (to compare the search intent of two different keywords) - Position and ad history Should you have further questions or want to locate the above features, don't hesitate to write us at support@ahrefs.com :)

AR
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Verified reviewer

Marketing and Advertising, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

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Ahrefs

Could be great. Still a step behind SEMrush.

Reviewed 2 years ago

It's a good tool for SEOs looking for some competitive intelligence and link building opportunities, but it should not be your only tool, especially if you are looking for a good keyword research tool.

Pros

I think their biggest asset is their link identification and auditing tools. It makes it easy to find link building opportunities and identify new and lost links.

Cons

Keyword research tool needs some work. I still prefer SEMrush over ahrefs when it comes to keyword research.

Vendor response

Thank you for taking the time to leave us a review. Can you write us at support@ahrefs.com and help us understand what we lack keyword-research-wise? Thank you!

AR
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Verified reviewer

Internet, 201-500 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Ahrefs

Good tool, good features, too complex?

Reviewed 5 years ago

Gave great insights and actionable tasks

Pros

This is a really powerful tool with powerful insights. A great alternative to others like SEMRush, Moz etc.

Cons

The UI can do with a birt of work - it is not as intuitive as it can be and takes some figuring out

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Sayma B.

Consumer Services, 1-10 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Ahrefs

Keyword search is quite good

Reviewed 2 years ago

Really good, even for a free trial. I think it's pretty similar to semrush but Ahrefs from what I've seen seems more user friendly?

Pros

I've only used the trial but the keyword search tool is really easy to understand, a lot simpler than let's say Semrush.

Cons

I can't really comment on this as I've only used the free trial.

Vendor response

It thrills us to know you find Ahrefs simple to use! :) Let us know if you have any further questions at support@ahrefs.com. Have a great day!

RJ
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Ramona J.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend2/10

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Ahrefs

Great tool, crazy pricing, little value for the money since getting into the new pricing model.

Reviewed 2 years ago

Ahrefs in itself is an amazing piece of software. The pricing model is a rip off.

Pros

Ahrefs is a standard in SEO. I have been using it for 2 years already (switched over from SEMrush) and I love it. I have spent hundreds of hours, I run my entire agency on it. Overall a very solid tool. Compared to SEMrush (and reason why I still use Ahrefs) great dashboard, easy to use.

Cons

Since the new pricing model it's a pain. You are being charged "credits" for just breathing around the software. Logged into it 2 times, looked at a keyword ranking that's already generated and I "consumed" 8 credits. There is no exact grid to know what uses up your credits, not to mention I think it's silly to pay extra for seeing the HOMEPAGE (dashboard, which loads instantly) or doing your regular...

Vendor response

Sorry to see you disappointed, Ramona! Contrary to popular belief, this pricing change was not made ad-hoc. In fact, we studied the usage patterns of our paying customers and designed it in such a way where 80% were barely affected, while the remaining 20% were affected to a varying degree, based on how much they use the platform. We also allow grandfathered users (like yourself) to keep their...

YF
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Yoyo F.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Ahrefs

Ahrefs is an expensive product that does its job.

Reviewed 3 years ago

Overall, I had a great experience with it, however, it costs too much for the value it provides. It needs to lower it's price to remain competitive as more niche tools come up.

Pros

Backlink tracking, competitor analysis, and SEO auditing is great with Ahrefs. Ahrefs is, besides SEMRush one of the most comprehensive software for SEO.

Cons

It is way too expensive as a SaaS software. There are competitors and even free versions of tools that does all of what Ahref does separately/individually. Ahref just combines it all together.

AS
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Aditya S.

Information Technology and Services, 201-500 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Ahrefs

Biggest database

Reviewed 5 years ago

Overall it's a good product for site analysis and for keyword research

Pros

The main reason to choose Ahref is because of it's database it's the all in one SEO suit from keyword research to site audit and more.

Cons

Though it has the biggest database site crawling feature is very time taking as compared to other tools like raven, Semrush and screaming frog.

DE
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David E.

Banking, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Ahrefs

Price is high but addicted

Reviewed 9 months ago
Pros

Very easy to use as compared to Semrush or other toolsThe Backlinks tracking feature is one of the bestGood for spying and tracking on backlinks

Cons

I won't recommend using it's keyword research tool

Vendor response

Hi David, Thanks for taking the time to leave an honest review. We'd love to hear more about what you'd like to see improved with our keyword research tool. Please don't hesitate to reach out to support@ahrefs.com or via our private community to tell us more!

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Maddy O.

Writing and Editing, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Ahrefs

Ahrefs is the best but recent pricing updates make it hard to continue justifying

Reviewed a year ago

Overall, I think it's a robust tool. I think they do a great job on their blog and other educational material that shows people how to use the tool to the fullest. Writing this review in anticipation of a recession (where clients have already started churning and cutting budget), I can no longer afford this tool — especially because there's an alternative that has all the same functionality and results my company needs, for about a third of the price I'm paying now.

Pros

I love everything about Ahrefs except their new pricing and plans. We primarily use the keyword research functionality and other functionality associated with it (like competitor research via content gap analysis). I also love their website audit tool and their backlink tracker. Their rank tracker is also great. There is no question that this is one of the best in the industry for all-in-one SEO needs.

Cons

Recent plan changes have made Ahrefs almost 3x more expensive for my company to use for the same features we've previously used it for. That's my biggest complaint, that the price hike wasn't gradual or sustainable. We're in the process of switching over to Semrush, whose plans are a lot more reasonable. I've always personally considered Semrush as being better for paid search and Ahrefs as better for organic search (especially when it comes to keyword research and backlink tracking) but Semrush has made many strides since I've last been in a position to compare the two and I feel confident that Semrush can handle our most important keyword research needs and the other all-in-one SEO features I mentioned in terms of what I like about Ahrefs.

Vendor response

We're sorry to see you disappointed, Maddy :( To bring some context, the pricing change was not made this year, but in March 2022. We took this decision to counter group buyers. But also to maintain the costs of our infrastructure (collecting, processing, and storing data for 7+ years waiting for you to request it) & continue building new tools and features. The change might come off as abrupt but...

WG
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William G.

E-Learning, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Ahrefs

Ahrefs is a great SEO tool at a great price

Reviewed 2 years ago

I always use Ahref for keyword explorer (keyword research) and use it even above SEMRush keyword magic tool. This, in itself, is worth the price to pay since the accuracy of the keyword tracking, user interface, and more, make it a very easy experience to research new keywords. As well as this, the backlink profile is really easy to use and extremely easy to see where new backlinks are and have come from. The same goes for lost backlinks of both my domains and competitors. Overall, I know SEMRush and others have their own tool. However, Ahrefs Keyword Explorer is the one to go for in my honest opinion.

Pros

The keyword tracker tool is one of the best tools for tracking keywords of all SEM tools out there. The backlink profile is very accurate and has a great UI to understand a domain's authority. The Authority tracker is also very good.

Cons

Other features such as site audit, content optimization, position tracking, are not as good. There are less developed tools with Ahrefs than competitors such as Moz or SEMRush.

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David T.

Marketing and Advertising, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money