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Amplitude vs CleverTap Comparison (2026)

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Amplitude logo

Amplitude

CleverTap logo

CleverTap

Overview

Amplitude is a mobile analytics platform focused on providing access to the behavioral layer of user data

Make the most of your push notifications by reaching the maximum number of users who want to hear from you. With CleverTap Increase push deliverability to 80% for opted in users.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

995

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

68

5

4

3

2

1

44

21

2

1

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
80%
would recommend this app

4.4

59

5

4

3

2

1

33

21

4

0

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
73%
would recommend this app

Pros

“It has been excellent; I can make data driven decisions and have a clear view of the performance and impact of the initiatives”
AB

Andres B.

Product Manager

“I've audited multiple companies Retention and used Amplitude to identify opportunities for CRM and Product experiments based on Product Analytics.”
BB

Belen B.

Sr. CRM Manager

“The funnel analysis and cohort tools really gave us an understanding of where people drop off but more importantly what features help improve retention.”
VB

Vittal B.

Chief Product and Strategy Officer

Pros

“handling notification, marketing campaign handling , Native Display handling”
Verified reviewer profile picture

Amar k.

Tech Lead

“Marketing campaign handling”
Verified reviewer profile picture

Amar k.

Tech Lead

“The segmentation and targeting across multiple platforms like SMS, WhatsApp, Push Notifications is very easy to use and also very accurate.”
Verified reviewer profile picture

Anirban S.

Senior Manager - Marketing

Cons

“Can be pretty difficult for new users to learn how to get around in Amplitude and do analysis on their own.”
LH

Ludwig H.

Product Manager

“This can limit the rate at which new users learn to use the system.”
LS

Liam S.

Software Engineer

“I did not test many hard problems because Amplitude is simple to learn, but I believe it needs more automation to eliminate manual work as much as possible, as we currently require a lot of manual effort, which I find cumbersome at times.”
AE

Alaa E.

Technical Outsourcing Specialist

Cons

“I’m into it for 10,000.00 USD, but I’m from Canada so that 13,500.00 they owe me and will not pay me.”
KO

Kim O.

Owner

“sensitive content hidden] should be held responsible as well as the customer service girl [sensitive content hidden].”
KO

Kim O.

Owner

“They have scammed me and they should not be able to do this to people.”
KO

Kim O.

Owner

  • Vendor responds to reviews
  • Last review4 months ago
  • Vendor responds to reviews
  • Last review7 months ago

Key features

  • Total features49
  • A/B Testing
  • AI Mention Tracking
  • AI Traffic Attribution
  • AI Visibility Score
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • App Notifications
  • Automated Scheduling
  • BI Integration
  • Behavior Tracking
  • Behavioral Targeting
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Change Simulation
  • Channel Management
  • Charting
  • Churn Management
  • Citation Intelligence
  • Cohort Analysis
  • Communication Management
  • Competitive Benchmarking
  • Content Gap Analysis
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Management
  • Email Marketing
  • Engagement Tracking
  • Event Triggered Actions
  • Funnel Analysis
  • GEO Optimization
  • GEO-Optimized Content Creation
  • Geotargeting
  • Goal Setting/Tracking
  • In-App Events Tracking
  • Landing Pages/Web Forms
  • Lead Nurturing
  • Location-Based Marketing
  • Machine Learning
  • Marketing Automation
  • Mobile Access
  • Mobile Alerts
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language Tracking
  • Multi-Platform AI Coverage
  • Multiple Data Sources
  • Multiple Site Management
  • Multivariate Testing
  • Notification Scheduling
  • Pageview Tracking
  • Performance Metrics
  • Personalization
  • Predictive Analytics
  • Product Data Management
  • Prompt Organization
  • Prompt Visibility Monitoring
  • Push Notifications
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Retention Tracking
  • Revenue Tracking
  • SMS Messaging
  • SMS Notifications
  • Segmentation
  • Sentiment Analysis
  • Social Marketing
  • Social Media Monitoring
  • Template Management
  • Third-Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • Uninstall Tracking
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • Web Notifications
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management
  • Total features85
  • A/B Testing
  • AI Mention Tracking
  • AI Traffic Attribution
  • AI Visibility Score
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • App Notifications
  • Automated Scheduling
  • BI Integration
  • Behavior Tracking
  • Behavioral Targeting
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Change Simulation
  • Channel Management
  • Charting
  • Churn Management
  • Citation Intelligence
  • Cohort Analysis
  • Communication Management
  • Competitive Benchmarking
  • Content Gap Analysis
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Management
  • Email Marketing
  • Engagement Tracking
  • Event Triggered Actions
  • Funnel Analysis
  • GEO Optimization
  • GEO-Optimized Content Creation
  • Geotargeting
  • Goal Setting/Tracking
  • In-App Events Tracking
  • Landing Pages/Web Forms
  • Lead Nurturing
  • Location-Based Marketing
  • Machine Learning
  • Marketing Automation
  • Mobile Access
  • Mobile Alerts
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language Tracking
  • Multi-Platform AI Coverage
  • Multiple Data Sources
  • Multiple Site Management
  • Multivariate Testing
  • Notification Scheduling
  • Pageview Tracking
  • Performance Metrics
  • Personalization
  • Predictive Analytics
  • Product Data Management
  • Prompt Organization
  • Prompt Visibility Monitoring
  • Push Notifications
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Retention Tracking
  • Revenue Tracking
  • SMS Messaging
  • SMS Notifications
  • Segmentation
  • Sentiment Analysis
  • Social Marketing
  • Social Media Monitoring
  • Template Management
  • Third-Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • Uninstall Tracking
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • Web Notifications
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations1
  • Adobe Commerce
  • Gmail
  • Google Ads
  • Segment
  • SendGrid
  • Shopify
  • Twilio
  • WooCommerce
  • Total integrations7
  • Adobe Commerce
  • Gmail
  • Google Ads
  • Segment
  • SendGrid
  • Shopify
  • Twilio
  • WooCommerce