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Amplitude vs CleverTap Comparison (2026)
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Overview
Amplitude is a mobile analytics platform focused on providing access to the behavioral layer of user data
Make the most of your push notifications by reaching the maximum number of users who want to hear from you. With CleverTap Increase push deliverability to 80% for opted in users.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.6
68
5
4
3
2
1
44
21
2
1
0
- Value for money
- Ease of use
- Features
- Customer support
4.4
59
5
4
3
2
1
33
21
4
0
1
- Value for money
- Ease of use
- Features
- Customer support
Pros
Andres B.
Product Manager
Belen B.
Sr. CRM Manager
Vittal B.
Chief Product and Strategy Officer
Pros

Amar k.
Tech Lead

Amar k.
Tech Lead

Anirban S.
Senior Manager - Marketing
Cons
Ludwig H.
Product Manager
Liam S.
Software Engineer
Alaa E.
Technical Outsourcing Specialist
Cons
Kim O.
Owner
Kim O.
Owner
Kim O.
Owner
- Vendor responds to reviews
- Last review4 months ago
- Vendor responds to reviews
- Last review7 months ago
Key features
- Total features49
- A/B Testing
- AI Mention Tracking
- AI Traffic Attribution
- AI Visibility Score
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- App Notifications
- Automated Scheduling
- BI Integration
- Behavior Tracking
- Behavioral Targeting
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Change Simulation
- Channel Management
- Charting
- Churn Management
- Citation Intelligence
- Cohort Analysis
- Communication Management
- Competitive Benchmarking
- Content Gap Analysis
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Visualization
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Management
- Email Marketing
- Engagement Tracking
- Event Triggered Actions
- Funnel Analysis
- GEO Optimization
- GEO-Optimized Content Creation
- Geotargeting
- Goal Setting/Tracking
- In-App Events Tracking
- Landing Pages/Web Forms
- Lead Nurturing
- Location-Based Marketing
- Machine Learning
- Marketing Automation
- Mobile Access
- Mobile Alerts
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Language Tracking
- Multi-Platform AI Coverage
- Multiple Data Sources
- Multiple Site Management
- Multivariate Testing
- Notification Scheduling
- Pageview Tracking
- Performance Metrics
- Personalization
- Predictive Analytics
- Product Data Management
- Prompt Organization
- Prompt Visibility Monitoring
- Push Notifications
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Recommendations
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Retention Tracking
- Revenue Tracking
- SMS Messaging
- SMS Notifications
- Segmentation
- Sentiment Analysis
- Social Marketing
- Social Media Monitoring
- Template Management
- Third-Party Integrations
- Time on Site Tracking
- Trend Analysis
- Uninstall Tracking
- Usage Tracking/Analytics
- User Interaction Tracking
- Web Notifications
- Website Analytics
- Website Visitor Tracking
- Workflow Management
- Total features85
- A/B Testing
- AI Mention Tracking
- AI Traffic Attribution
- AI Visibility Score
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- App Notifications
- Automated Scheduling
- BI Integration
- Behavior Tracking
- Behavioral Targeting
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Change Simulation
- Channel Management
- Charting
- Churn Management
- Citation Intelligence
- Cohort Analysis
- Communication Management
- Competitive Benchmarking
- Content Gap Analysis
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Visualization
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Management
- Email Marketing
- Engagement Tracking
- Event Triggered Actions
- Funnel Analysis
- GEO Optimization
- GEO-Optimized Content Creation
- Geotargeting
- Goal Setting/Tracking
- In-App Events Tracking
- Landing Pages/Web Forms
- Lead Nurturing
- Location-Based Marketing
- Machine Learning
- Marketing Automation
- Mobile Access
- Mobile Alerts
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Language Tracking
- Multi-Platform AI Coverage
- Multiple Data Sources
- Multiple Site Management
- Multivariate Testing
- Notification Scheduling
- Pageview Tracking
- Performance Metrics
- Personalization
- Predictive Analytics
- Product Data Management
- Prompt Organization
- Prompt Visibility Monitoring
- Push Notifications
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Recommendations
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Retention Tracking
- Revenue Tracking
- SMS Messaging
- SMS Notifications
- Segmentation
- Sentiment Analysis
- Social Marketing
- Social Media Monitoring
- Template Management
- Third-Party Integrations
- Time on Site Tracking
- Trend Analysis
- Uninstall Tracking
- Usage Tracking/Analytics
- User Interaction Tracking
- Web Notifications
- Website Analytics
- Website Visitor Tracking
- Workflow Management
Integrations
- Total integrations1
- Adobe Commerce
- Gmail
- Google Ads
- Segment
- SendGrid
- Shopify
- Twilio
- WooCommerce
- Total integrations7
- Adobe Commerce
- Gmail
- Google Ads
- Segment
- SendGrid
- Shopify
- Twilio
- WooCommerce
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