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Mixpanel vs CleverTap Comparison
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Good recommendations?
Overview
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams...
CleverTap helps you retain your mobile users. It brings together user data with an omnichannel approach on a centralized...
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
Starting from
25
Per month
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
Starting from
No pricing info
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
User reviews
Pros
Pros
Cons
Cons
Key features
- Total features50
- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- App Notifications
- Audience Targeting
- Automated Scheduling
- Behavior Tracking
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Churn Management
- Cohort Analysis
- Collaboration Tools
- Communication Management
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Connectors
- Data Discovery
- Data Import/Export
- Data Management
- Data Visualization
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Management
- Email Marketing
- Engagement Tracking
- Event Triggered Actions
- Funnel Analysis
- Geotargeting
- Goal Setting/Tracking
- In-App Events Tracking
- Interactive Reports
- KPI Monitoring
- Landing Pages/Web Forms
- Lead Nurturing
- Location-Based Marketing
- Marketing Automation
- Mobile Access
- Mobile Alerts
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multiple Site Management
- Multivariate Testing
- Notification Scheduling
- Pageview Tracking
- Performance Metrics
- Predictive Analytics
- Predictive Modeling
- Product Data Management
- Push Notifications
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Retention Tracking
- Revenue Tracking
- SMS Messaging
- SMS Notifications
- Segmentation
- Single Page View
- Social Marketing
- Social Media Monitoring
- Split Testing
- Statistical Analysis
- Template Management
- Third-Party Integrations
- Trend Analysis
- Uninstall Tracking
- Usage Tracking/Analytics
- User Interaction Tracking
- Visual Analytics
- Visual Editor
- Visualization
- Web Notifications
- Website Analytics
- Website Visitor Tracking
- Workflow Management
- Total features83
- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- App Notifications
- Audience Targeting
- Automated Scheduling
- Behavior Tracking
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Churn Management
- Cohort Analysis
- Collaboration Tools
- Communication Management
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Connectors
- Data Discovery
- Data Import/Export
- Data Management
- Data Visualization
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Management
- Email Marketing
- Engagement Tracking
- Event Triggered Actions
- Funnel Analysis
- Geotargeting
- Goal Setting/Tracking
- In-App Events Tracking
- Interactive Reports
- KPI Monitoring
- Landing Pages/Web Forms
- Lead Nurturing
- Location-Based Marketing
- Marketing Automation
- Mobile Access
- Mobile Alerts
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multiple Site Management
- Multivariate Testing
- Notification Scheduling
- Pageview Tracking
- Performance Metrics
- Predictive Analytics
- Predictive Modeling
- Product Data Management
- Push Notifications
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Retention Tracking
- Revenue Tracking
- SMS Messaging
- SMS Notifications
- Segmentation
- Single Page View
- Social Marketing
- Social Media Monitoring
- Split Testing
- Statistical Analysis
- Template Management
- Third-Party Integrations
- Trend Analysis
- Uninstall Tracking
- Usage Tracking/Analytics
- User Interaction Tracking
- Visual Analytics
- Visual Editor
- Visualization
- Web Notifications
- Website Analytics
- Website Visitor Tracking
- Workflow Management
Integrations
- Total integrations209
- Amazon Redshift
- Google Ads
- Google Analytics 360
- Google Sheets
- HubSpot CRM
- Mailchimp
- Meta for Business
- Microsoft Excel
- Microsoft Power BI
- MySQL
- PostgreSQL
- Salesforce Sales Cloud
- Shopify
- Slack
- Snowflake
- Stripe
- Tableau
- Twitter/X
- Xero
- Zapier
- Total integrations21
- Amazon Redshift
- Google Ads
- Google Analytics 360
- Google Sheets
- HubSpot CRM
- Mailchimp
- Meta for Business
- Microsoft Excel
- Microsoft Power BI
- MySQL
- PostgreSQL
- Salesforce Sales Cloud
- Shopify
- Slack
- Snowflake
- Stripe
- Tableau
- Twitter/X
- Xero
- Zapier
Alternatives
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User reviews that mention these apps
Verified reviewer
E-Learning, 1,001-5,000 employees
Used daily for 6-12 months
Review source
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CleverTap
Clevertap helps make organisation target based on user behaviour pattern
Clevertap has been essential part of business since last five years to target users basis their journey and nudge at the right time in their journey to convert to customers.
Easy to use however could be better. Behavioral insights and in built support for multi channel marketing makes best of the resources available.
Integration of mixpanel still in beta this will enable clevertap to offer best of both worlds
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