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Mixpanel vs CleverTap Comparison
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Overview
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams...
CleverTap helps you retain your mobile users. It brings together user data with an omnichannel approach on a centralized...
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
No videos yet
Pricing
Starting from
25
Per month
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
Starting from
No pricing info
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
User reviews
Pros
Fantastic customer service - very responsive to any need. We had a couple of issues which have been solved pretty smoothly thanks to them.
One of the best product which allow tracking user interaction with the application. Easy integration with frontend and backend (nodeJS) projects.
It is very easy to visualize and read on the screen the data exhibit. And it has a great set of filters and options to display and configure your own insights and reports.
Vinicius A.
Pros
They have a fantastic customer success team that has been very responsive to all our calls and emails. The results have been amazing.
Additionally, we find the ability to drill down into the user's timeline of app events pretty useful to identify issues with the work flow and how to improve the UX.
The initial free package is generous and allows to do much before paying the first time. Customer support is fantastic.
Cons
I found the interface hard to use at first. Also it was really annoying the lack of options to easily create "Read only" dashboards.
Quite heavy to understand, not always very simple. Too much fonctionnality and no real segmentation.
Rigid notification center and no mail reports.
Cons
Expecting things to be more fast and furious 😅 (being greedy).
It's just become a bit costly now for smaller companies.
The analytics and reporting is very buggy. The reports that come in for campaigns are also very difficult to understand, making it tough to fix.
Key features
- Total features50
- AB Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- App Notifications
- Audience Targeting
- Automated Scheduling
- Behavior Tracking
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Churn Management
- Cohort Analysis
- Collaboration Tools
- Communication Management
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Experience Management
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Connectors
- Data Discovery
- Data Import/Export
- Data Visualization
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Management
- Email Marketing
- Engagement Tracking
- Event Triggered Actions
- Funnel Analysis
- Geotargeting
- Goal Setting/Tracking
- In-App Events Tracking
- Interactive Reports
- KPI Monitoring
- Landing Pages/Web Forms
- Lead Nurturing
- Location-Based Marketing
- ML Algorithm Library
- Marketing Automation
- Mobile Access
- Mobile Alerts
- Model Training
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Marketing
- Multiple Site Management
- Multivariate Testing
- Notification Scheduling
- Pageview Tracking
- Performance Metrics
- Predictive Analytics
- Predictive Modeling
- Product Data Management
- Push Notifications
- ROI Tracking
- Real Time Analytics
- Real Time Data
- Real Time Monitoring
- Real Time Notifications
- Real Time Reporting
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Retention Tracking
- Revenue Tracking
- SMS Messaging
- SMS Notifications
- Segmentation
- Single Page View
- Social Marketing
- Social Media Monitoring
- Split Testing
- Statistical Analysis
- Statistical Modeling
- Template Management
- Third Party Integrations
- Trend Analysis
- Uninstall Tracking
- Usage Tracking/Analytics
- User Interaction Tracking
- Visual Analytics
- Visual Editor
- Visualization
- Web Notifications
- Website Analytics
- Website Visitor Tracking
- Workflow Management
- Total features79
- AB Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- App Notifications
- Audience Targeting
- Automated Scheduling
- Behavior Tracking
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Churn Management
- Cohort Analysis
- Collaboration Tools
- Communication Management
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Experience Management
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Connectors
- Data Discovery
- Data Import/Export
- Data Visualization
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Management
- Email Marketing
- Engagement Tracking
- Event Triggered Actions
- Funnel Analysis
- Geotargeting
- Goal Setting/Tracking
- In-App Events Tracking
- Interactive Reports
- KPI Monitoring
- Landing Pages/Web Forms
- Lead Nurturing
- Location-Based Marketing
- ML Algorithm Library
- Marketing Automation
- Mobile Access
- Mobile Alerts
- Model Training
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Marketing
- Multiple Site Management
- Multivariate Testing
- Notification Scheduling
- Pageview Tracking
- Performance Metrics
- Predictive Analytics
- Predictive Modeling
- Product Data Management
- Push Notifications
- ROI Tracking
- Real Time Analytics
- Real Time Data
- Real Time Monitoring
- Real Time Notifications
- Real Time Reporting
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Retention Tracking
- Revenue Tracking
- SMS Messaging
- SMS Notifications
- Segmentation
- Single Page View
- Social Marketing
- Social Media Monitoring
- Split Testing
- Statistical Analysis
- Statistical Modeling
- Template Management
- Third Party Integrations
- Trend Analysis
- Uninstall Tracking
- Usage Tracking/Analytics
- User Interaction Tracking
- Visual Analytics
- Visual Editor
- Visualization
- Web Notifications
- Website Analytics
- Website Visitor Tracking
- Workflow Management
Integrations
- Total integrations177
- Dropbox Business
- Google Ads
- Google Analytics 360
- HubSpot CRM
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Microsoft Azure
- Microsoft Excel
- Salesforce Sales Cloud
- Shopify
- Slack
- Snowflake
- Stripe
- Tableau
- Xero
- Zapier
- Zendesk Suite
- Total integrations19
- Dropbox Business
- Google Ads
- Google Analytics 360
- HubSpot CRM
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Microsoft Azure
- Microsoft Excel
- Salesforce Sales Cloud
- Shopify
- Slack
- Snowflake
- Stripe
- Tableau
- Xero
- Zapier
- Zendesk Suite
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AR
Verified reviewer
E-Learning, 1,001-5,000 employees
Used daily for 6-12 months
Review source
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CleverTap
Clevertap helps make organisation target based on user behaviour pattern
Reviewed 6 months ago
Clevertap has been essential part of business since last five years to target users basis their journey and nudge at the right time in their journey to convert to customers.
Pros
Easy to use however could be better. Behavioral insights and in built support for multi channel marketing makes best of the resources available.
Cons
Integration of mixpanel still in beta this will enable clevertap to offer best of both worlds
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