Analytics Toolkit - 2025 Pricing, Features, Reviews & Alternatives

Analytics Toolkit is a suite of statistical tools for planning and analyzing A/B tests, also known as online controlled experiments. The toolkit enables users to conduct tests 20-80% faster by utilizing a revolutionary approach called AGILE sequential testing. This method allows users to benefit from winning variations earlier and eliminate losing variations more quickly in order to maximize revenue.

The toolkit also features proprietary technology to plan A/B tests for optimal business returns. It takes relevant business metrics as input and outputs recommendations for ideal test duration, significance threshold, and balance of business risk versus reward. Users can thus achieve statistically rigorous test results that help convince stakeholders and drive action.

The AB Testing Hub provides over seven statistical calculators including an AB test planner, statistical significance calculator, sample size calculator, power and minimum detectable effect calculator, multiple comparisons calculator, meta-analysis calculator, and sample ratio mismatch calculator. The hub also offers a learning center with over 90 articles, 200 glossary terms, white papers, how-to guides, and video tutorials on A/B testing statistics.

Analytics Toolkit is designed for CRO and UX teams looking to properly utilize statistical methods in their online experiments. It combines unrivaled statistical rigor with the unique capability to plan tests for maximum business impact. The toolkit is available on a 30-day free trial with no credit card required. It also supports API connections to other platforms.