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Domo vs Funnel Comparison (2026)

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Domo logo

Domo

Funnel logo

Funnel

Overview

Domo, now part of Progress Software, is the agentic platform for the intelligent enterprise. It helps organizations connect and govern data, activate AI agents, apps, and workflows, and distribute intelligence through dashboards, embedded apps, mobile, and AI assistants.

Funnel is the leading marketing data hub. We power your reporting and analytics to give you incredible control over your performance.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

120

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.3

332

5

4

3

2

1

170

113

35

5

9

  • Value for money
  • Ease of use
  • Features
  • Customer support
70%
would recommend this app

4.7

20

5

4

3

2

1

14

6

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
88%
would recommend this app

Pros

“It automatically connects to our crm and our data files and we don't have to manually import them in.”
MR

Melissa R.

Sr. Business Analyst

“The platform allows me to inspect and transform data easily, enabling me to uncover trends and patterns that inform our business strategies”
JR

Jaden R.

Physical assistant

“I had used Domo in a previous role and we had a data analytics specialist in-house that integrated all our business to utilize this platform.”
SE

Steven E.

Owner

Pros

“Hundreds of connector that you can easily set up and see your markeing/product informations all together”
OW

Ondřej W.

Product Manager

“It is kind of expensive for our company, but for bigger companies with hundreds of client or bigger revenues this cant be a problem to invest in”
OW

Ondřej W.

Product Manager

“The tool has been regularly updated to make it more user friendly and adding more connectors and features depending on the current trend.”
AD

Ashish D.

Senior Data Engineer

Cons

“I don't like how much the cost can add up and how much time it takes to set up everything the way you want it to.”
Verified reviewer profile picture

Joseph E.

Ecommerce and IT Manager

“On the other hand, it can really get expensive if you don't put in the effort to govern your costs.”
CS

Creed S.

Director of Data Analytics and Systems

“Unfortunately we were sold on on numerous promises and features that have never come to fruition.”
SE

Steven E.

Owner

Cons

“Sometimes a report/ field is not available, but that's often due to it not being available in the 3rd party marketing partner's API.”
JN

James N.

Global Head of Digital Marketing

  • Vendor responds to reviews
  • Last review20 days ago
  • Vendor responds to reviews
  • Last review19 days ago

Key features

  • Total features135
  • "What If" Scenarios
  • AI Copilot
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Accounting
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Escalation
  • Alerts/Notifications
  • Application Development
  • Application Management
  • Audit Trail
  • Benchmarking
  • Budgeting/Forecasting
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Tracking
  • Cash Management
  • Charting
  • Collaboration Tools
  • Consolidation/Roll-Up
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Journey Mapping
  • Customizable Branding
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Aggregation
  • Data Aggregation and Publishing
  • Data Analysis Tools
  • Data Blending
  • Data Capture and Transfer
  • Data Connectors
  • Data Discovery
  • Data Extraction
  • Data Governance
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Mapping
  • Data Migration
  • Data Quality Control
  • Data Security
  • Data Source Connectors
  • Data Storage Management
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Data Warehouse
  • Deployment Management
  • Device Enrollment
  • Drag & Drop
  • ETL
  • Financial Reporting
  • Forecasting
  • Functions/Calculations
  • Funnel Analysis
  • General Ledger
  • Generative AI
  • Goal Management
  • Goal Setting/Tracking
  • Graphical User Interface
  • Income & Balance Sheet
  • Integrated Development Environment
  • Integration into Third Party Applications
  • Integrations Management
  • Interactive Elements
  • Interactive Reports
  • Job Scheduling
  • KPI Monitoring
  • Key Performance Indicators
  • Keyword Tracking
  • Marketing Reports
  • Match & Merge
  • Metadata Management
  • Mobile Access
  • Mobile Dashboards
  • Mobile Reporting
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Touch Attribution
  • Multi-User Collaboration
  • Multiple Data Sources
  • Natural Language Processing
  • Natural Language Search
  • Non-Relational Transformations
  • OLAP
  • Performance Management
  • Performance Metrics
  • Predictive Analytics
  • Private Dashboards
  • Profit/Loss Statement
  • Profitability Analysis
  • Progress Tracking
  • Project Management
  • Public Dashboards
  • Publishing/Sharing
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Relational Display
  • Reminders
  • Remote Access/Control
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • SSL Security
  • Sales Reports
  • Scheduled/Automated Reports
  • Scorecards
  • Search
  • Search/Filter
  • Secure Data Storage
  • Security Management
  • Self Service Data Preparation
  • Self-service Analytics
  • Sentiment Analysis
  • Single Page View
  • Single Sign On
  • Statistical Analysis
  • Strategic Planning
  • Streaming Analytics
  • Templates
  • Third-Party Integrations
  • Time Series Analysis
  • Trend Analysis
  • Trend/Problem Indicators
  • User, Role, and Access Management
  • Visual Analytics
  • Visual Discovery
  • Visual Modeling
  • Visual Workflow Management
  • Visualization
  • Web Services
  • Website Analytics
  • Widgets
  • Workflow Management
  • Total features69
  • "What If" Scenarios
  • AI Copilot
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Accounting
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Escalation
  • Alerts/Notifications
  • Application Development
  • Application Management
  • Audit Trail
  • Benchmarking
  • Budgeting/Forecasting
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Tracking
  • Cash Management
  • Charting
  • Collaboration Tools
  • Consolidation/Roll-Up
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Journey Mapping
  • Customizable Branding
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Aggregation
  • Data Aggregation and Publishing
  • Data Analysis Tools
  • Data Blending
  • Data Capture and Transfer
  • Data Connectors
  • Data Discovery
  • Data Extraction
  • Data Governance
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Mapping
  • Data Migration
  • Data Quality Control
  • Data Security
  • Data Source Connectors
  • Data Storage Management
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Data Warehouse
  • Deployment Management
  • Device Enrollment
  • Drag & Drop
  • ETL
  • Financial Reporting
  • Forecasting
  • Functions/Calculations
  • Funnel Analysis
  • General Ledger
  • Generative AI
  • Goal Management
  • Goal Setting/Tracking
  • Graphical User Interface
  • Income & Balance Sheet
  • Integrated Development Environment
  • Integration into Third Party Applications
  • Integrations Management
  • Interactive Elements
  • Interactive Reports
  • Job Scheduling
  • KPI Monitoring
  • Key Performance Indicators
  • Keyword Tracking
  • Marketing Reports
  • Match & Merge
  • Metadata Management
  • Mobile Access
  • Mobile Dashboards
  • Mobile Reporting
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Touch Attribution
  • Multi-User Collaboration
  • Multiple Data Sources
  • Natural Language Processing
  • Natural Language Search
  • Non-Relational Transformations
  • OLAP
  • Performance Management
  • Performance Metrics
  • Predictive Analytics
  • Private Dashboards
  • Profit/Loss Statement
  • Profitability Analysis
  • Progress Tracking
  • Project Management
  • Public Dashboards
  • Publishing/Sharing
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Relational Display
  • Reminders
  • Remote Access/Control
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • SSL Security
  • Sales Reports
  • Scheduled/Automated Reports
  • Scorecards
  • Search
  • Search/Filter
  • Secure Data Storage
  • Security Management
  • Self Service Data Preparation
  • Self-service Analytics
  • Sentiment Analysis
  • Single Page View
  • Single Sign On
  • Statistical Analysis
  • Strategic Planning
  • Streaming Analytics
  • Templates
  • Third-Party Integrations
  • Time Series Analysis
  • Trend Analysis
  • Trend/Problem Indicators
  • User, Role, and Access Management
  • Visual Analytics
  • Visual Discovery
  • Visual Modeling
  • Visual Workflow Management
  • Visualization
  • Web Services
  • Website Analytics
  • Widgets
  • Workflow Management

Integrations

  • Total integrations50
  • AdRoll
  • Adaptive from Workday
  • Adobe Commerce
  • Adobe Workfront
  • Alchemer Survey
  • Amazon Simple Storage Service (S3)
  • Basecamp
  • BigQuery
  • Box
  • CallRail
  • Docusign
  • Emma by Marigold
  • GitHub
  • Google Ads
  • Google Analytics 360
  • Google Cloud Storage
  • Google Data Studio
  • Harvest
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • Jira
  • Keap
  • LinkedIn for Business
  • Marketo Engage
  • Meta for Business
  • Microsoft Azure
  • Microsoft Excel
  • Microsoft Power BI
  • NetSuite
  • New Relic
  • Oracle CRM On Demand
  • Oracle Eloqua Marketing Automation
  • Outbrain Direct Response (ODR) by Teads
  • Pipedrive
  • Qualtrics Market Research
  • QuickBooks Online
  • QuickBooks Online Advanced
  • Quickbase
  • Quid
  • Sage Intacct
  • Semrush
  • Shopify
  • Smartsheet
  • Snowflake
  • SolarWinds Loggly
  • Square Payments
  • Square Point of Sale
  • SurveyMonkey
  • Tableau
  • Toggl
  • Trello
  • Twilio
  • Twitter/X
  • Velocify
  • Webtrends
  • Xero
  • Zendesk Suite
  • Zoho CRM
  • Zuora
  • Total integrations12
  • AdRoll
  • Adaptive from Workday
  • Adobe Commerce
  • Adobe Workfront
  • Alchemer Survey
  • Amazon Simple Storage Service (S3)
  • Basecamp
  • BigQuery
  • Box
  • CallRail
  • Docusign
  • Emma by Marigold
  • GitHub
  • Google Ads
  • Google Analytics 360
  • Google Cloud Storage
  • Google Data Studio
  • Harvest
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • Jira
  • Keap
  • LinkedIn for Business
  • Marketo Engage
  • Meta for Business
  • Microsoft Azure
  • Microsoft Excel
  • Microsoft Power BI
  • NetSuite
  • New Relic
  • Oracle CRM On Demand
  • Oracle Eloqua Marketing Automation
  • Outbrain Direct Response (ODR) by Teads
  • Pipedrive
  • Qualtrics Market Research
  • QuickBooks Online
  • QuickBooks Online Advanced
  • Quickbase
  • Quid
  • Sage Intacct
  • Semrush
  • Shopify
  • Smartsheet
  • Snowflake
  • SolarWinds Loggly
  • Square Payments
  • Square Point of Sale
  • SurveyMonkey
  • Tableau
  • Toggl
  • Trello
  • Twilio
  • Twitter/X
  • Velocify
  • Webtrends
  • Xero
  • Zendesk Suite
  • Zoho CRM
  • Zuora