Hotjar vs Fomo

Lucky Orange

Microsoft Clarity

Tableau

Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

Clarity is a free, easy-to-use tool that captures how real people actually use your site.

Instant heatmaps: See at a glance which areas on your page drive the most engagement.

Session recordings: Watch how people use your site.

Insights: Learn what's working and what isn't.

Tableau is a business intelligence and analytics platform that enables users to connect to databases, create data visualizations, and share insights. The platform offers deployment options including cloud-based, self-hosted, and desktop environments with drag-and-drop functionality for building interactive dashboards. It features AI-based analytics capabilities, integration with Salesforce CRM, and supports visual storytelling and collaboration across organizations.

See how people are really using your site, and uncover insights to make the right changes. With Hotjar's all-in-one digital experience insights platform, you'll get to know your users at every step of their journey, through interviews, behavioral insights, and frequent feedback.

Heatmaps

Data Visualization

Visual Analytics

Website Analytics

Reporting & Statistics

Real-Time Analytics

Some reviewers find Hotjar’s free plan valuable for small businesses and appreciate the flexible pricing options. However, some users report that advanced features are limited, upgrades are expensive, and billing restrictions can frustrate growing businesses.

Value for money

By industry, Hotjar reviewers are most commonly professionals in marketing and advertising (25%). The most frequent use case for Hotjar cited by reviewers is heatmap analysis (74% of reviewers).

Proprietary

Hotjar

Web-based

Mouseflow

Smartlook

Mixpanel

Fullstory

VWO Testing

Inspectlet

SurveyMonkey

Google Forms

LiveSession 

Observe: Heatmaps & Recordings

Ask: Surveys & Feedback

Engage: User interviews & User tests

Technical limitations and glitches

Senior Software Developer

In my opinion, Hotjar has at least two big problems, first is the limited page height that is set at 1500px and the second one is the disabled feature for cross-domains.

66% of reviewers feel negative about Hotjar’s bugs and issues. Users report frustrations with technical glitches, such as problems with CSS rendering in session replays and difficulties integrating with certain site setups. Reviewers indicate that cross-domain tracking limitations and issues with pop-ups or overlays can hinder accurate data collection. Some users mention repetitive bugs and challenges with iframes or mobile interactions. They say these technical problems sometimes require developer intervention and can delay troubleshooting, impacting the overall reliability of insights gathered from the tool.

Session recording usability concerns

VP, Enginnering

Screen recording is not perfect, many of our dom interactions were not recorded leading to us identify them as bugs.

36% of reviewers feel negative about Hotjar’s session recordings. Users say it can be difficult to sift through large volumes of recordings, with many sessions containing idle or irrelevant activity. Reviewers indicate that recordings sometimes fail to capture all interactions, especially with dynamic elements or iframes, and may occasionally be laggy or incomplete. They mention the lack of advanced filtering and downloading options, making it challenging to share or pinpoint specific user issues efficiently. These limitations can make the analysis process time-consuming and less effective for some teams.

Boosts conversion rates effectively

Marketing Associate

Our organization derived a lot of value from Hotjar and it helped us improve our conversion rates across the entire website.

94% of reviewers feel positive about Hotjar’s conversion optimization capabilities. Reviewers indicate the tool helps them identify where users drop off and what changes lead to higher conversions. They say features like heatmaps and surveys provide clarity on user intent, allowing for targeted improvements. Users appreciate being able to track the impact of design changes on conversion rates and report significant increases after using Hotjar’s data. They find it valuable for e-commerce and lead generation, noting that actionable insights help reduce form abandonment and optimize customer journeys for better results.

Detailed user interaction tracking

94% of reviewers feel positive about Hotjar’s user interaction tracking. Users say the tool makes it easy to see exactly how visitors engage with website elements, including clicks, navigation, and time spent on pages. Reviewers appreciate the visual feedback, which helps them understand user preferences and identify usability issues. They find it invaluable for making informed design decisions and improving site navigation. Many users highlight the benefit of real-time interaction data, which supports ongoing website improvements and ensures the site aligns with user expectations and needs.

Comprehensive user behavior insights

96% of reviewers feel positive about Hotjar’s user insights. Users think the platform provides in-depth understanding of user behavior, highlighting pain points and areas for improvement. Reviewers appreciate being able to analyze large-scale patterns and individual journeys, which helps them optimize site design and user experience. They say the insights are actionable, supporting both UX and product decisions. Many users mention the value of combining Hotjar’s insights with other analytics tools for a fuller picture. They find the tool especially helpful for ongoing website optimization and for gathering feedback that directly informs strategic changes.

Analyst

I would like to have an automated data analysis bot which if we teach something to look it will look that behaviour and give us a report.

Head of Technology

the most important to me, when launching mvp version of a web based application was: top pages and recordings from them; top console errors; av. session duration; top exit pages (to see when users drop off)

Digital Solutions Lead

Overall, Hotjar is a great and reliable measurement tool that allows me to monitor and analyse how a user interacts with my website.

Cofounder, CTO

It also gives you insights on how much time users stay on each page, so that you know what's driving them around and for how long.

Director

Straightforward tool to get setup and running, helps sell changes internally using data (e.g. how visitors actually use our websites).

recordings are good, but we sometimes get overwhelmend by "useless" recordings, where users just idle on a page.

Digital Marketing Executive

The ability to use the heatmaps to monitor UX and provide visual representation to offer design alternatives.

Consultant

Integration and use can be done by most non-techies, which gave us time and space to focus our engineers where it really mattered.

Difficult to breakdown specific users where other platforms have the ability to breakdown from campaigns etc. may have been the package though.

We use it almost every day to check traffic quality and make data-driven changes

Founder

At the time we trialled it, a few years ago now, there was a noticeable impact on our page load speed.

Combines qual and quant data, allowing businesses for experimentation and ultimately, optimisation.

Heatmaps and user recordings is our go to tool.

CRO Program Manager

I use judgment and combine these findings with data from other other tools as well as best practices and theory.

Other features that I don't use as much but my clients and colleagues do are session recordings and polls.

Owner

Hotjar is a useful tool to use in bursts in order to get really useful data, but it's not a "set it, and forget it" type of tool.

Marketer

It was the first heat map tool I used, and I never switched.

Senior Product Researcher

Hotjar is with it's heatmaps and recordings is a powerful tool for understanding user behavior.

Marketing & Growth Ops

Session Recordings - This really lets us know what are bugs and pain points in your site and having the timeline displaying tips were those actions were made is awsome (F.e, you can see in the timeline when the prospect is frustrated);- Heatmaps - This is very important to get an overall page knowing about what your prospects are clicking and looking

However, I don't make changes to the website based on the Hotjar findings alone since I don't totally trust the maps.

Senior Product Manager

It is even not the pricing itself but the way you pay for a tier and some features require a higher tier but it was unclear.

Load times slowed a little bit, and ad blockers started making our site respond weirdly.

Marketing Lead

The insights you can gather from website visitors and the heatmap is super helpful

The heatmap allow us to see some unclickable zone.

Head of Marketing

The only issue besides the learning curve could include the sampling limits on larger sites, which may prevent you from getting a complete picture of visitor behavior.

Production Manager

Sometimes there can be too much information — too much of a good thing can make it tricky to sort through it all.

Fire brigade

In the hot jar application we can see feedback of videos

IT officer

In contrast to Hotjar, FullSession doesn't slow down our website aside from offering sophisticated filtering tools and comprehensive analytics.

I don't know if this happens for everybody but I get phased out of a lot of surveys for some reason.

Technical SEO

I used it religiously on every single website I setup for clients and even personal websites, it was the best tool I found.

Lots of features, feels like a modern platform, and pricing is very reasonable.

A little heavy from a performance standpoint.

I've been using Hotjar for months and it's been a critical tool in finding important bugs on our website and fixing them quickly!

Data Analyst 

As a data analyst, HotJar enables me to build, personalize, and deliver surveys and polls to our customers so they can respond and let us know what they like and dislike about our business.

Marketing 

It allows you to see where users are moving their cursors while on the website, when they're leaving the site and how far down their scrolling.

Marketing Manager

Let it run for 3 to 6 months, so you have enough data, and then analyse and improve the visuals, text and structure of the webpages.

Product Operations

It's a platform that helps a lot with insights and perceptions of the user experience in our websites, and it helps us to improve our design and ux experience

Decent experience, customer support is also helpful.

Podcaster 

Hotjar is a great tool for getting heatmaps of your website. And it can also be used for a other purposes as well like website monitoring, getting user feedback and analysing user experience.

Digital Marketing Manager & E-commerce Manager

The amount of information you can get from it: heatmaps, user behavior analysis, usage insights...there's a lot of information you can get and that can help you furhter optimize the user experience of your website.

Author

Dependence on cookies: Hotjar relies on cookies to track website visitors, which means it may not accurately track users who have disabled cookies in their web browsers.

Sales Development Representative

I love how it is shown the heatmaps, it helps a lot to change some pages

Customer Success Manager

I am woring in marketing and advertising industry and I use hotjar to find what products are most interesting for customers and how are they behaving on the site while shopping.

Manager of Web Communications and Online Marketing

Additionally, there are tools to collect user feedback and surveys as they browse your site, features not usually offered with analytics packages.

One feature we've refined in FullSession is visitor recordings.

User Interface

Data Analysis

Website Analysis

Session Recordings

Pricing

Performance and Speed

Bugs and Issues

User Insights

User Experience Improvement

Mid-size Business

Large Enterprises

Small Business

Freelancers

Some reviewers find Hotjar’s free plan valuable, offering enough features and data for small businesses, startups, and those just starting out, making it easy to test the platform before committing to a paid plan. They appreciate the range of pricing options, clear deployment, and the ability to access meaningful insights without a significant upfront investment. Users say the free tier provides adequate reporting for many small websites, and they like that upgrades are available if more advanced features are needed. Some users report that Hotjar is more affordable than competitors and delivers a strong cost-benefit ratio, especially for those with limited budgets.

However, some reviewers feel that the free version is quite limited, lacking advanced analytics and filtering, which pushes users toward paid plans. They indicate that the jump from free to paid tiers can be steep, with the first paid plan already considered expensive by some, especially for small businesses or those with higher traffic. Users think the pricing model can be confusing or restrictive, particularly after recent changes, and some say the value of paid memberships does not always justify the cost. Some users mention that billing and plan limitations, such as session caps, can be frustrating for growing businesses.

ContentSquare

Datadog

Datadog is a monitoring and security platform for Dev, Sec, and Ops teams that unifies metrics, traces, and logs in one place so teams can get full visibility into their IT environment.

New Relic

New Relic is the all-in-one web and mobile application performance management provider for the cloud and the datacenter. It provides code-level diagnostics for production apps deployed on several infrastructures. It has a SaaS platform that enables its partners to build plugins using open API's.

Fomo is a cloud-based, no-code social proof marketing automation solution for websites which aims to foster credibility and increase conversion rates by displaying recent customer activity to website visitors. The software offers a range of native app integrations in addition to a developer API.

A/B Testing

Geotargeting

Fomo

Ahrefs

Shogun

Starter

Business

Advanced

We are using Fomo for our online retailer over a year.

You don't have to be a developer to integrate it, but you do need to dig into the code a little more. And many integrations require development knowledge through APIs. If you just need simple social proof, you don't need to dig into all that though.

I also love that it offers options for integrating with virtually any website or online system. And the onboarding is very slick.

Technology Team Lead 

It has the flexibility to do what we need for each of our websites and enough options to even keep our designer happy, which is no small feat with anything out of the box.

It's the perfect way to build trust and show credibility to your visitors and show credibility.

Marketing Consultant

Simple templates which work really nicely like "41 Financial Advisors are viewing this page now" worked really well for the use cases I had.

Have no numbers on  the impact to sales I achieved at my launch, but I can truly recommend fomo and will also use it for further product launches and freebies.

I think the notifications worked, the templates were quirky and gave me some unusual ideas to play with.

System Administrator

We tested a number of other social proof and fomo apps but none of them had the number of features that FOMO has.

I do love the variety of saisonal layouts of the notifications and I could adapt everything very easy to my needs.

Frankly - I also liked how the templates looked straight away out of the box, they didn't require much customisation to look great.

I get the lay out but sometimes when setting something up I find myself checking loads of pages to find the next step.

Their customer service team is also super friendly & always happy to help.

Digital Consultant

Works well, it's fast, totally customizable and the support is amazing, always prompt to help and resolve any issue.

For the integration in my website  I needed the help of my web admin.

Highly recommend it if you sell products on your website!

FOMO is one of the originals, and they do what they do very well.

marketing manager

FOMO takes my Facebook ads campaign to a completely new level

Executive Director

It’s made a big difference to our company and provided invaluable social proof.

Owner Operator

Integration was quick and loaded with options

I wish the pop up was more customizable - there only a few options / colour schemes / layouts available.

A little tricky to get it all working properly.

Managing Director

During the first weeks of Covid it was important to show other customers that people were buying of us by way of FOMO pop ups

Love that you can measure performance/see conversions tied to click-thru from Fomo

I have tried other similar tools and Fomo was by far the most flexible and easy to set up.

We were also incredibly impressed with the support team at FOMO.

The interface can be tricky and there’s other competition that have more useful features and easier interfaces

I used fomo for the first time and I am really excited how easy and reliable it all worked.

Web Manager

We implemented this software several months ago and really like the impact that is has had on our new customers.

Hotjar vs Fomo Comparison (2026)

Hotjar

Fomo

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives