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Hotjar vs Fomo Comparison (2026)
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Overview
Combine insights from on-site feedback, user interviews, or expert-built surveys to deeply understand your users. Hotjar is all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results.
Fomo is a cloud-based, no-code social proof marketing automation solution for websites which aims to foster credibility and increase conversion rates by displaying recent customer activity to website visitors. The software offers a range of native app integrations in addition to a developer API.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.6
545
5
4
3
2
1
367
160
15
1
2
- Value for money
- Ease of use
- Features
- Customer support
4.9
124
5
4
3
2
1
106
18
0
0
0
- Value for money
- Ease of use
- Features
- Customer support
Pros
Peter C.
Regional Director of Business Development
Orion Q.
Head of Marketing
Bartosz J.
Head of Technology
Pros
Yigit P.
CTO
Pam B.
Technology Team Lead
Danielle D.
Owner
Cons
Sarah F.
Marketing Technologist
Bharat G.
VP, Enginnering
Sarah F.
Marketing Technologist
Cons
Not enoughreviews yet
- Vendor responds to reviews
- Last review2 months ago
- Vendor responds to reviews
- Last review2 years ago
Key features
- Total features108
- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Annotations
- Audience Targeting
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- CSAT Survey Structure
- Campaign Tracking
- Charting
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Questions
- Customizable Reports
- Customizable Templates
- Customize
- Dashboard
- Data Analysis Tools
- Data Import/Export
- Data Visualization
- Demographic Data
- Drag & Drop
- Dynamic Content
- Element Analytics
- Email Reminders
- Engagement Tracking
- Feedback Management
- For Mobile
- For Websites
- Funnel Analysis
- Geotargeting
- Heatmaps
- Integrations
- Interactive Reports
- Issue Tracking
- KPI Monitoring
- Mobile Survey
- Moderated Usability Testing
- Monitoring
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Language
- Multiple Site Management
- NPS Survey Structure
- Negative Feedback Management
- Performance Metrics
- Problem Area Alerts
- Prototype Creation
- Qualitative Comparative Analysis
- Quantitative Metrics
- Question Branching
- Question Library
- Randomization
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Screen Activity Recording
- Scroll Maps
- Search/Filter
- Sentiment Analysis
- Session Recording
- Single Sign On
- Site Intercept Survey
- Skip Logic
- Software Testing Management
- Statistical Analysis
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback
- Tagging
- Template Management
- Templates
- Text Analysis
- Third-Party Integrations
- Trend Analysis
- URL Customization
- Usability Testing
- Usage Tracking/Analytics
- User Interaction Tracking
- User Journeys
- User Research Analysis
- Video Support
- Video recording/Transcriptions
- Visitor Tracking
- Visual Analytics
- Visualization
- Web Notifications
- Web Traffic Reporting
- Website Analytics
- Widgets
- Total features13
- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Annotations
- Audience Targeting
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- CSAT Survey Structure
- Campaign Tracking
- Charting
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Questions
- Customizable Reports
- Customizable Templates
- Customize
- Dashboard
- Data Analysis Tools
- Data Import/Export
- Data Visualization
- Demographic Data
- Drag & Drop
- Dynamic Content
- Element Analytics
- Email Reminders
- Engagement Tracking
- Feedback Management
- For Mobile
- For Websites
- Funnel Analysis
- Geotargeting
- Heatmaps
- Integrations
- Interactive Reports
- Issue Tracking
- KPI Monitoring
- Mobile Survey
- Moderated Usability Testing
- Monitoring
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Language
- Multiple Site Management
- NPS Survey Structure
- Negative Feedback Management
- Performance Metrics
- Problem Area Alerts
- Prototype Creation
- Qualitative Comparative Analysis
- Quantitative Metrics
- Question Branching
- Question Library
- Randomization
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Screen Activity Recording
- Scroll Maps
- Search/Filter
- Sentiment Analysis
- Session Recording
- Single Sign On
- Site Intercept Survey
- Skip Logic
- Software Testing Management
- Statistical Analysis
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback
- Tagging
- Template Management
- Templates
- Text Analysis
- Third-Party Integrations
- Trend Analysis
- URL Customization
- Usability Testing
- Usage Tracking/Analytics
- User Interaction Tracking
- User Journeys
- User Research Analysis
- Video Support
- Video recording/Transcriptions
- Visitor Tracking
- Visual Analytics
- Visualization
- Web Notifications
- Web Traffic Reporting
- Website Analytics
- Widgets
Integrations
- Total integrations67
- AB Tasty
- AWeber
- ActiveCampaign
- Acuity Scheduling
- Adobe Commerce
- Aha!
- Airtable
- AmeriCommerce
- Amplitude
- Appcues
- Asana
- Basecamp
- Bazaarvoice
- Big Cartel
- BigCommerce
- CS-Cart Store Builder
- Calendly
- ClickFunnels
- ClickUp
- Cliniko
- Contentsquare
- Cratejoy
- Delighted
- Drip
- Drupal
- Easy Digital Downloads
- Eventbrite
- Feedback Company
- Firebase
- Freshdesk
- Freshpaint
- Gatsby
- GetResponse
- Gist
- Gmail
- Google Analytics 360
- Google Drive
- Gravity Forms
- Help Scout
- HelpDocs
- HubSpot CRM
- HubSpot Content Hub
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Instapage
- Jira
- Joomla
- Jumpseller
- Kajabi
- Kameleoon
- Kartra
- Kissmetrics
- Kit
- Landingi
- Leadpages
- Lightspeed Retail
- Linear
- MailerLite
- MemberPress
- Meta for Business
- Microsoft Excel
- Microsoft Outlook
- Microsoft Teams
- Mindbody
- Miro
- Mixpanel
- MySQL
- Omniconvert
- OneDrive
- Ontraport
- Pipedrive
- Podio
- PrestaShop
- Privy
- Productboard
- QuickSilk
- REVIEWS.io
- Recharge
- ReferralCandy
- ReferralHero
- RudderStack
- Salesforce Marketing Cloud Account Engagement
- Segment
- Shippo
- Shopify
- Shopper Approved
- Slack
- Smartsheet
- Squarespace
- Stamped.io
- Stripe
- Teachable
- Tealium Customer Data Hub
- Thinkific
- Todoist
- Tray.io
- Trello
- Trustpilot
- Twitter/X
- Typeform
- Unbounce
- Universe
- Volusion
- Webflow
- Weebly
- Wix
- WooCommerce
- WordPress
- Yotpo
- Zapier
- Zendesk Suite
- Total integrations61
- AB Tasty
- AWeber
- ActiveCampaign
- Acuity Scheduling
- Adobe Commerce
- Aha!
- Airtable
- AmeriCommerce
- Amplitude
- Appcues
- Asana
- Basecamp
- Bazaarvoice
- Big Cartel
- BigCommerce
- CS-Cart Store Builder
- Calendly
- ClickFunnels
- ClickUp
- Cliniko
- Contentsquare
- Cratejoy
- Delighted
- Drip
- Drupal
- Easy Digital Downloads
- Eventbrite
- Feedback Company
- Firebase
- Freshdesk
- Freshpaint
- Gatsby
- GetResponse
- Gist
- Gmail
- Google Analytics 360
- Google Drive
- Gravity Forms
- Help Scout
- HelpDocs
- HubSpot CRM
- HubSpot Content Hub
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Instapage
- Jira
- Joomla
- Jumpseller
- Kajabi
- Kameleoon
- Kartra
- Kissmetrics
- Kit
- Landingi
- Leadpages
- Lightspeed Retail
- Linear
- MailerLite
- MemberPress
- Meta for Business
- Microsoft Excel
- Microsoft Outlook
- Microsoft Teams
- Mindbody
- Miro
- Mixpanel
- MySQL
- Omniconvert
- OneDrive
- Ontraport
- Pipedrive
- Podio
- PrestaShop
- Privy
- Productboard
- QuickSilk
- REVIEWS.io
- Recharge
- ReferralCandy
- ReferralHero
- RudderStack
- Salesforce Marketing Cloud Account Engagement
- Segment
- Shippo
- Shopify
- Shopper Approved
- Slack
- Smartsheet
- Squarespace
- Stamped.io
- Stripe
- Teachable
- Tealium Customer Data Hub
- Thinkific
- Todoist
- Tray.io
- Trello
- Trustpilot
- Twitter/X
- Typeform
- Unbounce
- Universe
- Volusion
- Webflow
- Weebly
- Wix
- WooCommerce
- WordPress
- Yotpo
- Zapier
- Zendesk Suite
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