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Hotjar Alternatives

How do Hotjar alternatives compare?

Mixpanel and Crazy Egg stand out as its top competitors based on similarity, popularity and user reviews. When comparing Hotjar to its top 100 alternatives, SurveyMonkey has the highest rating, with Google Analytics as the runner-up, and Hotjar ranking 14th place. SurveyMonkey has the most reviews with a total of 8,575, while Hotjar has 400. Users say Google Analytics tops the list for value for money followed by SurveyMonkey, while Hotjar comes in 10th. Users also say SurveyMonkey and Pipedrive are the easiest to use, while Hotjar takes 13th place.

What are the top 5 alternatives to Hotjar?


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Top 100 Alternatives & Competitors to Hotjar

Mixpanel

4.5
(91)

Powerful, self-serve product analytics.

Features

Total

11

54

42

features in common

11

features in common

Mixpanel's unique features

  • Predictive Modeling

  • Collaboration Tools

  • Statistical Analysis

  • Engagement Tracking

Hotjar's unique features

  • Question Library

  • Dynamic Content

  • Real Time Monitoring

  • Question Branching

Starting from

$25/month

Value for money

4.0

0.5

4.5

What users say about Mixpanel's value for money

I found the interface hard to use at first. Also it was really annoying the lack of options to easily create "Read only" dashboards.

AR

Anonymous Reviewer

Somewhat difficult for new users and for trainees to use. Very difficult to maintain parity between users and their account on other software through any changes(ie. wrong email address gets fixed).

VG

Viktor G.

Crazy Egg

4.5
(72)

Make the Most of Every Website Visitor.

Features

Total

21

63

42

features in common

21

features in common

Crazy Egg's unique features

  • Annotations

  • Visual Editor

  • Keyword Tracking

  • Templates

Hotjar's unique features

  • URL Customization

  • Survey Builder

  • Mobile Survey

  • Sentiment Analysis

Starting from

$24/month

Value for money

4.1

0.4

4.5

What users say about Crazy Egg's value for money

I love getting rid of the guesswork for our website. No opinions – straight data, awesome to investigate after the launch of a new product or website updates – awesome A/B testing.

AR

Anonymous Reviewer

It was easy to use to track scrolling, click rates, and recordings. It is much better than Lucky Orange, but I haven't tried any other competitors.

AR

Anonymous Reviewer

ClickTale

3.8
(6)

In-page web analytics

Features

Total

8

16

42

features in common

8

features in common

ClickTale's unique features

  • Keyword Tracking

  • API

  • Campaign Management

  • Conversion Tracking

Hotjar's unique features

  • Conversion Rate Optimization

  • User Journeys

  • Dynamic Content

  • Funnel Analysis

Mouseflow

4.7
(103)

Heatmaps, Session Replay, Funnels, Form analytics and more

Features

Total

17

40

42

features in common

17

features in common

Mouseflow's unique features

  • Referral Tracking

  • Multiple Site Management

  • Engagement Tracking

  • Visitor Tracking

Hotjar's unique features

  • Mobile Survey

  • Survey Builder

  • Question Library

  • User Journeys

Starting from

$29/month

Value for money

4.4

0.1

4.5

What users say about Mouseflow's value for money

I liked the simplicity of the reporting you get with Mouseflow. It was super easy to instal into our WordPress site and so far has been great to use, highly recommend.

James M.

The data I receive from Mouseflow is absolutely invaluable. It's like having cameras set up in my shop to see exactly what my customers are doing and how I can help them better.

DP

Dawn P.

Ptengine

4.8
(4)

All-in-One Marketing Solution

Features

Total

18

81

42

features in common

18

features in common

Ptengine's unique features

  • Dashboard Creation

  • Multi-Campaign

  • Template Management

  • API

Hotjar's unique features

  • Usability Testing

  • Question Branching

  • Problem Area Alerts

  • Randomization

Inspectlet

4.0
(27)

Heatmaps and Session Recording Analytics

Features

Total

3

5

42

features in common

3

features in common

Inspectlet's unique features

  • Real Time Analytics

  • Tagging

Hotjar's unique features

  • Customer Journey Mapping

  • Surveys & Feedback

  • Multi-Language

  • For Mobile

Starting from

$39/month

Value for money

3.7

0.8

4.5

What users say about Inspectlet's value for money

We lost valuable time and money while paying for a product that doesn't even work and trying to fix some of their problems by our own.

AR

Anonymous Reviewer

Inspectlet provides multiple options to track the audience like Country, Browser, Time and very important to saved all activity the use like video.

HA

Hamza A.

UserReport

4.5
(2)

Online survey & feedback management platform

Features

Total

7

23

42

features in common

7

features in common

UserReport's unique features

  • Activity Dashboard

  • Newsletter Management

  • Commenting/Notes

  • Third Party Integrations

Hotjar's unique features

  • Conversion Rate Optimization

  • Randomization

  • Data Visualization

  • For Websites

Kissmetrics

4.3
(15)

Advanced Product and Marketing Analytics

Features

Total

12

53

42

features in common

12

features in common

Kissmetrics' unique features

  • Channel Attribution

  • Data Discovery

  • Engagement Tracking

  • Keyword Tracking

Hotjar's unique features

  • Mobile Survey

  • Behavioral Analytics

  • Survey Builder

  • Question Library

Value for money

3.9

0.6

4.5

What users say about Kissmetrics' value for money

Experience was really good with this product we have made some very good decisions by seeing the user behaviour over our products.

AR

Anonymous Reviewer

This tool helped me gain insight and prove some conversion theories within our organization. The tracking has been helpful to get a better understanding of our audience.

JG

Josh G.

SimpleFeedback

(0)

Cloud-based customer engagement application

Features

Total

4

7

42

features in common

4

features in common

SimpleFeedback's unique features

  • Widgets

  • Queue Management

  • Remote Access/Control

Hotjar's unique features

  • Performance Metrics

  • Reporting/Analytics

  • Data Analysis Tools

  • For Mobile

Feedback Lite

4.6
(19)

Website customer feedback widget tool

Features

Total

0

1

42

features in common

0

features in common

Feedback Lite's unique feature

  • Widgets

Hotjar's unique features

  • Customer Journey Mapping

  • Site Intercept Survey

  • Feedback Management

  • For Mobile

Value for money

4.2

0.3

4.5

What users say about Feedback Lite's value for money

It is a fantastic light application and very easy to use.

Madeleyne M.

Which is a secure page that helps you get a new vision of things, thanks to the criticism of users. Which makes the company grow.

at

arianna teresa c.

Google Analytics

4.7
(6.1K)

Enterprise-class web analytics

Features

Total

6

30

42

features in common

6

features in common

Google Analytics' unique features

  • Real Time Reporting

  • Product Data Management

  • Pageview Tracking

  • Third Party Integrations

Hotjar's unique features

  • Skip Logic

  • Dashboard

  • Surveys & Feedback

  • Customer Journey Mapping

Value for money

4.7

0.2

4.5

What users say about Google Analytics' value for money

I have used it for a few years now and it has been useful for each company I have worked with. It is great at giving free information on your company and website.

AA

Aaron A.

I believe it is a great asset for any business. Once setup it is extremely easy to use and gives valuable insights to improve and thrive your business.

LV

Lena V.

Sumo

4.1
(59)

A free suite of tools for growing traffic on any website

Features

Total

3

18

42

features in common

3

features in common

Sumo's unique features

  • Email Distribution

  • Social Media Integration

  • Email Marketing

  • Customizable Branding

Hotjar's unique features

  • Performance Metrics

  • Reporting/Analytics

  • Funnel Analysis

  • Negative Feedback Management

Starting from

$10/month

Value for money

4.0

0.5

4.5

What users say about Sumo's value for money

I like best the ease of use in setting up this program to provide my website visitor's with a better on-site experience while also providing me with detailed metrics on those visitors.

DC

Douglas C.

Sumo has a killer free option for creating a very effective email capture form. It has very detailed analytics and it intergrades with the popular platforms wordpress and shopify.

AR

Anonymous Reviewer

Smartlook

4.7
(120)

Qualitative analytics for websites and mobile apps

Features

Total

24

76

42

features in common

24

features in common

Smartlook's unique features

  • Web Traffic Reporting

  • Application Management

  • Qualitative Comparative Analysis

  • Data Storage Management

Hotjar's unique features

  • Feedback Management

  • Question Library

  • URL Customization

  • Data Import/Export

Starting from

31/month

Value for money

4.5
4.5

What users say about Smartlook's value for money

Smart look is brilliant to see what your visitor is doing on your site it really helps us in improving our website and making it user freindly.

Abdur R.

VERY good segmentation and ability to isolate recordings and share recordings. Easy to set up funnel tracking with custom events/URL's etc - good visualisation and linking to falloff recordings etc.

AR

Anonymous Reviewer

FullStory

4.6
(59)

Everything you need to know about your digital experience.

Features

Total

23

75

42

features in common

23

features in common

FullStory's unique features

  • Customer Activity Tracking

  • Link Management

  • Customer Segmentation

  • Keyword Tracking

Hotjar's unique features

  • Feedback Management

  • Question Branching

  • URL Customization

  • Survey/Poll Management

Value for money

4.1

0.4

4.5

What users say about FullStory's value for money

I recommend it to all my colleagues, it can help improve our user experience by reviewing their activity, not just to help investigate issues.

NA

Natasha A.

The integration of fullStory to the product is simple and easy due to the good documentation an good customer support. The FullStory provides some inbuilt analysis trends which is pretty useful.

Monish K.

Sonar

(0)

Start talking to your customers today.

Features

Total

8

15

42

features in common

8

features in common

Sonar's unique features

  • Customizable Questions

  • Search/Filter

  • Reporting & Statistics

  • Software Testing Management

Hotjar's unique features

  • Performance Metrics

  • Dashboard

  • Behavioral Analytics

  • Site Intercept Survey

Contentsquare

4.8
(53)

#1 Digital Experience Analytics Leader for Enterprise Brands

Features

Total

22

67

42

features in common

22

features in common

Contentsquare's unique features

  • Third Party Integrations

  • Event Tracking

  • Analytics

  • Real Time Data

Hotjar's unique features

  • Feedback Management

  • Question Library

  • URL Customization

  • Data Analysis Tools

Value for money

4.5
4.5

What users say about Contentsquare's value for money

The support from Content Square in implementing the software was fantastic, not only was the technical integration seamless, but the training and aftercare has been second to none.

ME

Michael E.

This product has been a great resource for our team so far. The onboarding was simple and the help center and training sessions have been a great resource in learning all the platform has to offer.

AT

Amanda T.

Oribi

4.4
(22)

Say Goodbye To Old Marketing Analytics!

Features

Total

18

55

42

features in common

18

features in common

Oribi's unique features

  • Channel Management

  • Action Management

  • Self Service Data Preparation

  • Customer Profiles

Hotjar's unique features

  • Heatmaps

  • Question Library

  • URL Customization

  • Element Analytics

Value for money

4.3

0.2

4.5

What users say about Oribi's value for money

Overall our experience has been good. We can match Oribi's data with some data we get from users and understand better our audience + which campaigns are performing better.

Gustavo P.

I love the AI capabilities of Oribi and the ability to create correlations. I also love the ability to white label the reports and to see all of our web pages rankings.

TZ

Thomas Z.

Startquestion

4.9
(146)

Online survey creator and feedback collection

Features

Total

26

84

42

features in common

26

features in common

Startquestion's unique features

  • Drag & Drop

  • Customizable Fields

  • Offline Response Collection

  • Self Assessment

Hotjar's unique features

  • Element Analytics

  • Video recording/Transcriptions

  • Heatmaps

  • User Journeys

Starting from

$49/month

Value for money

4.6

0.1

4.5

What users say about Startquestion's value for money

A good, simple and useful tool. Great customer support and very high supplier flexibility.

JW

Jacek W.

As an active user, we are very satisfied with the functionality of the tool and its ease of use.

KM

Katarzyna M.

VWO Testing

4.4
(86)

A/B testing solution for measuring campaign performance

Features

Total

16

50

42

features in common

16

features in common

VWO Testing's unique features

  • WYSIWYG Editor

  • Behavior Tracking

  • Goal Setting / Tracking

  • Visitor Tracking

Hotjar's unique features

  • Website Analytics

  • Question Library

  • URL Customization

  • Element Analytics

Starting from

$199/month

Value for money

4.0

0.5

4.5

What users say about VWO Testing's value for money

I dislike the limitation of real time data. In some cases we are unable to see all of the traffic going to the pages we are observing, it makes collecting data a slower process.

HS

Hayley S.

I was totally impressed with how much it could do. It ended up being more horsepower than we needed and more cost than it was worth to is at the time.

William C.

Pendo

4.5
(192)

Product usage & behavior data capture

Features

Total

23

77

42

features in common

23

features in common

Pendo's unique features

  • Contextual Guidance

  • Audience Targeting

  • Customer Segmentation

  • Customizable Questions

Hotjar's unique features

  • Data Analysis Tools

  • Mobile Survey

  • Website Analytics

  • Negative Feedback Management

Value for money

4.3

0.2

4.5

What users say about Pendo's value for money

Pendo is a fantastic tool to understand how your users are interacting with your product. I like the ability to track clickable elements and page visits within our tool.

Elizabeth B.

Overall, very pleased with how quickly you can gain insights about how your products are being utilized.

DF

Dana F.

Keatext

3.8
(18)

Feedback analysis for customer experience

Features

Total

15

66

42

features in common

15

features in common

Keatext's unique features

  • Annotations

  • Self-service Analytics

  • Customer Segmentation

  • Ad hoc Query

Hotjar's unique features

  • Problem Area Alerts

  • Quantitative Metrics

  • Mobile Survey

  • Randomization

Value for money

3.6

0.9

4.5

What users say about Keatext's value for money

Easy to use, good visuals, easy to import data... it was fun to see hypotheses get confirmed or infirmed by the analysis.

ST

Samir T.

The sorting features were really helpful. I liked being able to group by sentiment.

KF

Katerina F.

Centercode

4.4
(61)

Client satisfaction solution

Features

Total

15

50

42

features in common

15

features in common

Centercode's unique features

  • Customer Segmentation

  • Bug Tracking

  • Project Management

  • Prioritization

Hotjar's unique features

  • Website Analytics

  • Quantitative Metrics

  • URL Customization

  • For Websites

Value for money

4.3

0.2

4.5

What users say about Centercode's value for money

The platform itself allows for customization and has supported all of our needs over the years. Their support team is top notch and the rest of their employees are excellent to interact with.

RS

Ryan S.

It is easy to respond back to them with our findings and solutions. Centercode support is extremely friendly and helpful anytime we have questions for them.

MB

Marc B.

Tableau

4.5
(1.5K)

Business intelligence & analytics

Features

Total

16

129

42

features in common

16

features in common

Tableau's unique features

  • Data Blending

  • Single Page View

  • For Science

  • Self-service Analytics

Hotjar's unique features

  • Question Library

  • Real Time Monitoring

  • Question Branching

  • Site Intercept Survey

Value for money

4.2

0.3

4.5

What users say about Tableau's value for money

I'll say that it was really frustrating to use in the beginning, it is complex and if you've never been in it before it is overwhelming.

WB

William B.

Due to my lack of familiarity in how to code, I was uncomfortable at first and found it difficult to learn.

DV

Divya V.

LogRocket

5.0
(22)

Bug tracking and session recording tool for JavaScript apps

Features

Total

15

50

42

features in common

15

features in common

LogRocket's unique features

  • Bug Tracking

  • Role-Based Permissions

  • Third Party Integrations

  • Pageview Tracking

Hotjar's unique features

  • Question Library

  • Real Time Monitoring

  • Question Branching

  • Surveys & Feedback

Starting from

$99/month

Value for money

4.3

0.2

4.5

What users say about LogRocket's value for money

Whole team was amazed first time we tried it out and we purchased it immediately. It super good to see in realtime how users are using our platform and to address bugs.

EM

Ensar M.

It's a must have software for Customer Success and Customer Support. It helps me with analytics, finding users' issues and solving them in the shortest possible time.

BP

Bartosz P.

Userlytics

4.5
(29)

Cloud-based usability testing platform for digital assets

Features

Total

12

26

42

features in common

12

features in common

Userlytics' unique features

  • Customizable Questions

  • Demographic Data

  • Real Time Analytics

  • Multi-Channel Data Collection

Hotjar's unique features

  • Problem Area Alerts

  • Behavioral Analytics

  • Survey Builder

  • Mobile Survey

Starting from

$49

Value for money

4.5
4.5

What users say about Userlytics' value for money

While they help us with user testing, the best part of this company are their client-facing teams. When you do have any issue / question etc they reply fast and are super friendly.

LM

Liis M.

Really like the visual charts of responses, which I'm able to copy and paste in my presentation, great quality of video/audio recordings, and the overall layout of the platform.

MP

Mariné P.

EnjoyHQ

4.8
(14)

User research repository platform for UX teams

Features

Total

11

35

42

features in common

11

features in common

EnjoyHQ's unique features

  • Categorization/Grouping

  • Mixed Methods Research

  • Search/Filter

  • Third Party Integrations

Hotjar's unique features

  • Question Branching

  • Dynamic Content

  • Skip Logic

  • Quantitative Metrics

Starting from

$200/month

Value for money

4.7

0.2

4.5

What users say about EnjoyHQ's value for money

They adapt the platform often - I see improvements every day and they match my needs - you feel a dedicated team in the background and that's the best you can expect (no product is ever perfect).

CH

Clara H.

The support is great, fast and honest. Right now, we collect feedback more often and it is all collected in one place accessible for everybody.

CO

Caroline O.

Factors.ai

4.7
(11)

Amplifying your Marketing ROI with Factors.AI

Features

Total

8

32

42

features in common

8

features in common

Factors.ai's unique features

  • Activity Dashboard

  • Visitor Tracking

  • Multi-Touch Attribution

  • Multi-Channel Marketing

Hotjar's unique features

  • Real Time Monitoring

  • Randomization

  • Behavioral Analytics

  • Surveys & Feedback

Starting from

$100/month

Value for money

4.6

0.1

4.5

What users say about Factors.ai's value for money

Factors.ai helps in solving the attribution issues and provides a robust solution for measuring attribution.

PK

Perkin K.

Having a very good experience with the platform and the team.

KM

Krubakar M.

Proof Pulse

4.6
(44)

Personalized social proof notifications for your website

Features

Total

4

24

42

features in common

4

features in common

Proof Pulse's unique features

  • Campaign Segmentation

  • Statistical Analysis

  • Visitor Tracking

  • Visitor Management

Hotjar's unique features

  • Customer Journey Mapping

  • Predictive Analytics

  • Data Analysis Tools

  • For Mobile

Starting from

$29/month

Value for money

4.4

0.1

4.5

What users say about Proof Pulse's value for money

This app is helpful and boosting our sales as demonstrated... but honestly what I am most impressed by is the level of customer service.

OH

Oshri H.

The social proof really is a significant help in boosting sales. Proof provides easy to use functions that can boost credibility for my store and I'm happy I got it.

BB

Bek B.

LiaCX

4.6
(10)

Close the loop on every customer interaction.

Features

Total

15

76

42

features in common

15

features in common

LiaCX's unique features

  • Complaint Management

  • Strategic Planning

  • Issue Tracking

  • Case Management

Hotjar's unique features

  • Usability Testing

  • Survey Builder

  • Problem Area Alerts

  • User Journeys

Value for money

4.4

0.1

4.5

What users say about LiaCX's value for money

The experience with Intouch has been phenomenal and its great to see Intouch reaching great heights.

RH

Rahul H.

Overall I am very please with Intouch, My questions and support are answered quickly and efficiently, I truly like and appreciate the great support I receive when I need it.

CB

Carl B.

Thematic

4.9
(15)

AI-powered customer feedback analysis

Features

Total

12

62

42

features in common

12

features in common

Thematic's unique features

  • Customizable Reports

  • Spend Analysis

  • Single Sign On

  • Qualitative Comparative Analysis

Hotjar's unique features

  • Question Library

  • Behavioral Analytics

  • Real Time Monitoring

  • Question Branching

Semrush

4.7
(1.4K)

SaaS solution for online content marketing

Features

Total

10

93

42

features in common

10

features in common

Semrush's unique features

  • Scheduled / Automated Reports

  • Automated Scheduling

  • Mobile Keywords

  • Campaign Scheduling

Hotjar's unique features

  • Question Library

  • Sentiment Analysis

  • Real Time Monitoring

  • Question Branching

Starting from

$119.95/month

Value for money

4.3

0.2

4.5

What users say about Semrush's value for money

They constantly improve the product and come up with amazing new features. SEMrush has become an important tool for marketing initiatives.

PK

Piril K.

It includes a site health grade, all the Errors/Warnings, and gives ideas on how to make improvements on the site. I also love love love the automated reporting.

AR

Anonymous Reviewer

Remesh

4.6
(9)

AI-powered market research platform

Features

Total

14

41

42

features in common

14

features in common

Remesh 's unique features

  • Mixed Methods Research

  • Qualitative Comparative Analysis

  • Real Time Analytics

  • Benchmarking

Hotjar's unique features

  • Usability Testing

  • Survey Builder

  • Problem Area Alerts

  • Randomization

SearchBox

5.0
(1)

Automatically improve your site search.

Features

Total

4

29

42

features in common

4

features in common

SearchBox's unique features

  • Indexing

  • Keyword Tracking

  • Search/Filter

  • Cataloging/Categorization

Hotjar's unique features

  • Performance Metrics

  • Surveys & Feedback

  • Multi-Language

  • Negative Feedback Management

Maropost

4.3
(11)

On-Demand digital marketing and campaign management solution

Features

Total

8

103

42

features in common

8

features in common

Maropost's unique features

  • Personalization

  • Mobile Optimized Emails

  • Spam Blocker

  • Data Recovery

Hotjar's unique features

  • Conversion Rate Optimization

  • Randomization

  • Behavioral Analytics

  • Site Intercept Survey

Starting from

$79/month

Value for money

4.4

0.1

4.5

What users say about Maropost's value for money

Their integration with our membership database had made our operations seamless, and even improved our best practices when it comes to email sending.

AW

Aaron W.

Segment rules are strangely worded. Have had a few problems getting conflicting answers from customer support on setting up segments.

RS

Ryan S.

SurveyMonkey

4.6
(8.5K)

A market-leading survey platform.

Features

Total

16

50

42

features in common

16

features in common

SurveyMonkey's unique features

  • CRM

  • Alerts/Notifications

  • Support Audio/Images/Video

  • Email Distribution

Hotjar's unique features

  • Website Analytics

  • Real Time Monitoring

  • Usability Testing

  • For Websites

Starting from

$25/month

Value for money

4.4

0.1

4.5

What users say about SurveyMonkey's value for money

And completing would give you typically anywhere between 0.5-2. All surveys initially start with a few boring routine questions, which make you pissed off.

PS

PRAVEEN S.

Customization on this platform is really fantastic and everything is so easily customizable, the user interface is slick and clean and very friendly looking.

Matthew K.

Alchemer

4.5
(280)

Listen. Empower. Engage.

Features

Total

22

122

42

features in common

22

features in common

Alchemer's unique features

  • Performance Review Management

  • Conditional Logic

  • NPS Survey Structure

  • COBRA Administration

Hotjar's unique features

  • Funnel Analysis

  • Problem Area Alerts

  • Heatmaps

  • User Journeys

Starting from

$49/month

Value for money

3.8

0.7

4.5

What users say about Alchemer's value for money

I'm now having to deal with this as a fraudulent payment on my c/ card. What a waste of time and energy for a product that was so average to begin with.

CM

Clare M.

The support team was easy to reach and super helpful. It's a rare thing to get thorough help, and not just a vague link to a help document.

ML

Mario L.

Medallia Experience Cloud

4.5
(28)

The pioneer and market leader in Experience Management

Features

Total

22

61

42

features in common

22

features in common

Medallia Experience Cloud's unique features

  • Benchmarking

  • Third Party Integrations

  • Segmentation

  • API

Hotjar's unique features

  • Heatmaps

  • Quantitative Metrics

  • Website Analytics

  • User Journeys

Value for money

4.2

0.3

4.5

What users say about Medallia Experience Cloud's value for money

The software is sometimes intimidating for me because most customers do not respond to the survey or get mad about being asked for feedback.

JM

Jared M.

We needed more than surveyware and medallia is by far the most robust experience feedback platform we looked at. Really deep and broad insights and a few great insights.

AR

Anonymous Reviewer

Customer Thermometer

5.0
(12)

Actionable feedback for customer-obsessed businesses.

Features

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