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Looker vs Alteryx Comparison (2026)
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Good recommendations?
Overview
Looker is a BI platform that makes it easy for business users and data analysts to find, explore and understand their business data.
Alteryx enables the preparation, blending and analysis of data using repeatable workflows, facilitating a faster reporting of analytics for deeper BI insights
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.5
287
5
4
3
2
1
179
90
16
1
1
- Value for money
- Ease of use
- Features
- Customer support
4.8
102
5
4
3
2
1
81
20
1
0
0
- Value for money
- Ease of use
- Features
- Customer support
Pros
Jake L.
Global Marketing Manager
Daniel S.
Project Lead
Jake L.
Global Marketing Manager
Pros
Derrick X.
Data Analyst
Tessa D.
Maintenence program Analyst
Sara H.
Sr Development Mgr
Cons
Kira H.
Consultant
David V.
Lead Developer
James L.
Product Management
Cons
Derrick X.
Data Analyst
Nikola H.
Research and Analytics Specialist
Jaini B.
Finance Cordinator
- Vendor responds to reviews
- Last reviewa month ago
- Vendor responds to reviews
- Last review5 months ago
Key features
- Total features117
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Escalation
- Alerts/Notifications
- Annotations
- Application Development
- Association Discovery
- Attribution Modeling
- Audience Targeting
- Authentication
- Behavioral Analytics
- Benchmarking
- Budgeting/Forecasting
- Campaign Management
- Campaign Tracking
- Charting
- Collaboration Tools
- Configurable Workflow
- Conversion Tracking
- Cross Channel Attribution
- Customer Database
- Customer Journey Mapping
- Customizable Dashboard
- Customizable Reports
- Customization
- Dashboard
- Dashboard Creation
- Data Analysis Tools
- Data Blending
- Data Capture and Transfer
- Data Cleansing
- Data Connectors
- Data Dictionary Management
- Data Discovery
- Data Extraction
- Data Import/Export
- Data Integration
- Data Management
- Data Mapping
- Data Migration
- Data Modeling
- Data Profiling
- Data Quality Control
- Data Security
- Data Synchronization
- Data Transformation
- Data Visualization
- Data Warehousing
- Demand Forecasting
- Drag & Drop
- ETL
- Embeddable Widget
- Financial Reporting
- For Education
- For Healthcare
- For Retail
- For Sales Teams/Organizations
- For Science
- Forecasting
- Forms Management
- Functions/Calculations
- Goal Setting/Tracking
- High Volume Processing
- Information Governance
- Integration into Third Party Applications
- Interactive Reports
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Linked Data Management
- Machine Learning
- Marketing Reports
- Media Analytics
- Mixed Methods Research
- Mobile Access
- Mobile Reporting
- Modeling & Simulation
- Monitoring
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Touch Attribution
- Multi-User Collaboration
- Multiple Data Sources
- Multivariate Analysis
- Natural Language Search
- No-Code
- Performance Metrics
- Predictive Analytics
- Predictive Modeling
- Private Dashboards
- Process Management
- Profitability Analysis
- Public Dashboards
- Publishing/Sharing
- Quantitative Analysis
- Query Builder
- ROI Tracking
- Radial Mapping
- Real-Time Analytics
- Real-Time Data
- Real-Time Updates
- Referral Tracking
- Regression Analysis
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Role-Based Permissions
- SSL Security
- Sales Reports
- Sales Trend Analysis
- Scheduled/Automated Reports
- Scorecards
- Search/Filter
- Self Service Data Preparation
- Self-service Analytics
- Semantic Search
- Sensitive Data Identification
- Sentiment Analysis
- Single Page View
- Single Sign On
- Site Search Tracking
- Statistical Analysis
- Statistical Process Control
- Statistical Simulation
- Storytelling
- Strategic Planning
- Streaming Analytics
- Survival Analysis
- Templates
- Territorial Mapping
- Text Analysis
- Text Mining
- Third-Party Integrations
- Time Series Analysis
- Time on Site Tracking
- Trend Analysis
- Trend/Problem Indicators
- User Interaction Tracking
- User Research Analysis
- Visual Analytics
- Visual Discovery
- Visual Workflow Management
- Visualization
- Website Analytics
- Widgets
- Total features76
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Escalation
- Alerts/Notifications
- Annotations
- Application Development
- Association Discovery
- Attribution Modeling
- Audience Targeting
- Authentication
- Behavioral Analytics
- Benchmarking
- Budgeting/Forecasting
- Campaign Management
- Campaign Tracking
- Charting
- Collaboration Tools
- Configurable Workflow
- Conversion Tracking
- Cross Channel Attribution
- Customer Database
- Customer Journey Mapping
- Customizable Dashboard
- Customizable Reports
- Customization
- Dashboard
- Dashboard Creation
- Data Analysis Tools
- Data Blending
- Data Capture and Transfer
- Data Cleansing
- Data Connectors
- Data Dictionary Management
- Data Discovery
- Data Extraction
- Data Import/Export
- Data Integration
- Data Management
- Data Mapping
- Data Migration
- Data Modeling
- Data Profiling
- Data Quality Control
- Data Security
- Data Synchronization
- Data Transformation
- Data Visualization
- Data Warehousing
- Demand Forecasting
- Drag & Drop
- ETL
- Embeddable Widget
- Financial Reporting
- For Education
- For Healthcare
- For Retail
- For Sales Teams/Organizations
- For Science
- Forecasting
- Forms Management
- Functions/Calculations
- Goal Setting/Tracking
- High Volume Processing
- Information Governance
- Integration into Third Party Applications
- Interactive Reports
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Linked Data Management
- Machine Learning
- Marketing Reports
- Media Analytics
- Mixed Methods Research
- Mobile Access
- Mobile Reporting
- Modeling & Simulation
- Monitoring
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Touch Attribution
- Multi-User Collaboration
- Multiple Data Sources
- Multivariate Analysis
- Natural Language Search
- No-Code
- Performance Metrics
- Predictive Analytics
- Predictive Modeling
- Private Dashboards
- Process Management
- Profitability Analysis
- Public Dashboards
- Publishing/Sharing
- Quantitative Analysis
- Query Builder
- ROI Tracking
- Radial Mapping
- Real-Time Analytics
- Real-Time Data
- Real-Time Updates
- Referral Tracking
- Regression Analysis
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Role-Based Permissions
- SSL Security
- Sales Reports
- Sales Trend Analysis
- Scheduled/Automated Reports
- Scorecards
- Search/Filter
- Self Service Data Preparation
- Self-service Analytics
- Semantic Search
- Sensitive Data Identification
- Sentiment Analysis
- Single Page View
- Single Sign On
- Site Search Tracking
- Statistical Analysis
- Statistical Process Control
- Statistical Simulation
- Storytelling
- Strategic Planning
- Streaming Analytics
- Survival Analysis
- Templates
- Territorial Mapping
- Text Analysis
- Text Mining
- Third-Party Integrations
- Time Series Analysis
- Time on Site Tracking
- Trend Analysis
- Trend/Problem Indicators
- User Interaction Tracking
- User Research Analysis
- Visual Analytics
- Visual Discovery
- Visual Workflow Management
- Visualization
- Website Analytics
- Widgets
Integrations
- Total integrations17
- Adobe Analytics
- Google Ads
- Google Analytics 360
- Google Workspace
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Marketo Engage
- Meta for Business
- Microsoft Azure
- Microsoft Excel
- QuickBooks Online
- QuickBooks Online Advanced
- Salesforce Sales Cloud
- Slack
- Stripe Payments
- Tableau
- Twitter/X
- UiPath
- Xero
- Zendesk Suite
- Total integrations4
- Adobe Analytics
- Google Ads
- Google Analytics 360
- Google Workspace
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Marketo Engage
- Meta for Business
- Microsoft Azure
- Microsoft Excel
- QuickBooks Online
- QuickBooks Online Advanced
- Salesforce Sales Cloud
- Slack
- Stripe Payments
- Tableau
- Twitter/X
- UiPath
- Xero
- Zendesk Suite
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