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Looker vs Google Data Studio Comparison (2026)

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Good recommendations?

Looker

Google Data Studio

Overview

Looker is data platform that makes it easy for businesses to find, explore and understand your business data through reports, dynamic dashboards and more.

Google Data Studio is a cloud-based reporting & data visualization solution that allows users to collaborate & share real-time interactive dashboard reports that leverage data from multiple sources such as SQL databases and Google apps including Google Analytics, Google Sheets, Google Ads & YouTube

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

No pricing info

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

Free

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.5

287

179

Value for money

Ease of use

Features

Customer support

81%

would recommend this app

4.5

338

189

125

Value for money

Ease of use

Features

Customer support

81%

would recommend this app

Pros

“This really helps with board reporting, taking the sting out of having to trawl GA4 and export and make accessible.”

Jake L.

Global Marketing Manager

“Utilising a mix of G suite and Microsoft looker can pull data from both googles platforms and microsoft as well as CSV files.”

Daniel S.

Project Lead

“It now automates a large amount of marketing analytics reporting with few issues, saving serious staff time.”

Jake L.

Global Marketing Manager

Pros

“Data Studio was easy enough to learn without comprehensive analytics training. Since our company is a Google Analtics shop, it's an easy tool to get top-level analytics for web pages. While you can also bring in other data sources using paid APIs, we only used the free version.”

Sarah F.

Marketing Technologist

“Direct integration with Google Analytics and easy to manipulate data and build dashboards for end users to share and view”

Ryan C.

Analytics Manager

“I love that it requires no additional software, and can connect easily to our MySQL tables.”

Rhys B.

Senior Product Manager

Cons

“Query Performance Delays,When querying massive unaggregated datasets or complex joins, loading times can drag down dashboard performance.”

Kira H.

Consultant

“The amount of data can be overwhelming and we find that a lot of clients won't look at the dashboards unless we're looking at it with them in a meeting.”

David V.

Lead Developer

“Sometimes, for really specific visuals, I have to export data or use other tools, which isn't ideal. While you can build custom visuals, it's not as straightforward as I'd like, and the standard options feel a bit basic for telling richer data stories.”

James L.

Product Management

Cons

“I found Data studio to be buggy at times, and dashboards that haven't been touched in months would break.”

Sarah F.

Marketing Technologist

“For example, sometimes I struggled to edit the title card and had to refresh the page to get it to load.”

Rhys B.

Senior Product Manager

“We had a few issues with the reports not loading properly when downloaded as a PDF (Blank pages when there should have been data) and the only solution that we have found is repeatedly downloading and/or waiting a few hours to try again.”

Bryan P.

Director of Operations