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Looker vs OpenText Analytics Cloud Comparison (2026)

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Good recommendations?

Looker logo

Looker

OpenText Analytics Cloud logo

OpenText Analytics Cloud

Overview

Looker is an enterprise platform for business intelligence, data applications, and embedded analytics, enabling real-time exploration and sharing of insights. It features a universal semantic modeling layer for unified, governed data, conversational analytics with Gemini for natural language queries, and capabilities for embedding interactive dashboards into applications. Looker integrates with Google Cloud and BigQuery, offering an API-first architecture for custom data experiences.

OpenText Magellan is a fully integrated AI & Analytics platform that lets users explore and understand data from disparate sources, then create consumer-friendly, engaging dashboards, reports and interactive visualizations that can be easily embedded, socialized and shared.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

0.01

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.5

287

5

4

3

2

1

179

90

16

1

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
81%
would recommend this app

5.0

1

5

4

3

2

1

1

0

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

“Utilising a mix of G suite and Microsoft looker can pull data from both googles platforms and microsoft as well as CSV files.”
DS

Daniel S.

Project Lead

“Robust data exploration, governed metrics, real-time dashboards, and deep integration with Google Cloud.”
HY

Henry Y.

Project Manager

“The best feature at Looker is the way to can connect to multiple sources at once and create complex reporting and data analytics.”
PG

Peter G.

Manager

Pros

Not enoughreviews yet

Cons

“Sometimes, for really specific visuals, I have to export data or use other tools, which isn't ideal. While you can build custom visuals, it's not as straightforward as I'd like, and the standard options feel a bit basic for telling richer data stories.”
JL

James L.

Product Management

“I found it a little hard at first to create a complete report for my needs.”
PG

Peter G.

Manager

“It can be quite fiddly to get set up with multiple data sources, and once there are issues, if they are not promptly sorted, they can compromise the accuracy report/dashboard. Once there are issues, it can often be tricky to identify the root cause”
RC

Ross C.

PPC Account Executive

Cons

Not enoughreviews yet

  • Vendor responds to reviews
  • Last review13 days ago
  • Vendor responds to reviews
  • Last review8 years ago

Key features

  • Total features117
  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Escalation
  • Alerts/Notifications
  • Annotations
  • Application Development
  • Association Discovery
  • Attribution Modeling
  • Audience Targeting
  • Bayesian Analysis
  • Behavioral Analytics
  • Benchmarking
  • Budgeting/Forecasting
  • Campaign Management
  • Campaign Tracking
  • Categorization/Grouping
  • Charting
  • Chatbot
  • Collaboration Tools
  • Compliance Tracking
  • Conversion Tracking
  • Cost Analysis
  • Cross Channel Attribution
  • Customer Journey Mapping
  • Customizable Dashboard
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Blending
  • Data Capture and Transfer
  • Data Cleansing
  • Data Connectors
  • Data Dictionary Management
  • Data Discovery
  • Data Extraction
  • Data Import/Export
  • Data Management
  • Data Modeling
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Data Warehousing
  • Demand Forecasting
  • Document Management
  • Drag & Drop
  • Embeddable Widget
  • File Storage
  • Filtering
  • Financial Reporting
  • For Education
  • For Healthcare
  • For Sales Teams/Organizations
  • For Science
  • For eCommerce
  • Forecasting
  • Forms Management
  • Functions/Calculations
  • Goal Setting/Tracking
  • High Volume Processing
  • Integration into Third Party Applications
  • Interactive Reports
  • KPI Monitoring
  • Key Performance Indicators
  • Keyword Tracking
  • Language Detection
  • ML Algorithm Library
  • Machine Learning
  • Marketing Reports
  • Media Analytics
  • Mixed Methods Research
  • Mobile Access
  • Mobile App
  • Mobile Reporting
  • Model Training
  • Modeling & Simulation
  • Monitoring
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Language
  • Multi-Touch Attribution
  • Multi-User Collaboration
  • Multiple Data Sources
  • Multivariate Analysis
  • Natural Language Processing
  • No-Code
  • Performance Metrics
  • Predictive Analytics
  • Predictive Modeling
  • Private Dashboards
  • Profitability Analysis
  • Public Dashboards
  • Publishing/Sharing
  • Quantitative Analysis
  • ROI Tracking
  • Radial Mapping
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Updates
  • Referral Tracking
  • Regression Analysis
  • Relational Display
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • SSL Security
  • Sales Reports
  • Sales Trend Analysis
  • Scheduled/Automated Reports
  • Scorecards
  • Search/Filter
  • Self Service Data Preparation
  • Self-service Analytics
  • Sensitive Data Identification
  • Sentiment Analysis
  • Single Page View
  • Single Sign On
  • Site Search Tracking
  • Speech Recognition
  • Statistical Analysis
  • Statistical Process Control
  • Statistical Simulation
  • Strategic Planning
  • Streaming Analytics
  • Summarization
  • Survival Analysis
  • Tagging
  • Taxonomy Classification
  • Templates
  • Territorial Mapping
  • Text Analysis
  • Third-Party Integrations
  • Time Series Analysis
  • Time on Site Tracking
  • Topic Clustering
  • Trend Analysis
  • Trend/Problem Indicators
  • User Interaction Tracking
  • User Research Analysis
  • Visual Analytics
  • Visual Discovery
  • Visual Workflow Management
  • Visualization
  • Website Analytics
  • Widgets
  • Workflow Automation
  • Workflow Management
  • Total features103
  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Escalation
  • Alerts/Notifications
  • Annotations
  • Application Development
  • Association Discovery
  • Attribution Modeling
  • Audience Targeting
  • Bayesian Analysis
  • Behavioral Analytics
  • Benchmarking
  • Budgeting/Forecasting
  • Campaign Management
  • Campaign Tracking
  • Categorization/Grouping
  • Charting
  • Chatbot
  • Collaboration Tools
  • Compliance Tracking
  • Conversion Tracking
  • Cost Analysis
  • Cross Channel Attribution
  • Customer Journey Mapping
  • Customizable Dashboard
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Blending
  • Data Capture and Transfer
  • Data Cleansing
  • Data Connectors
  • Data Dictionary Management
  • Data Discovery
  • Data Extraction
  • Data Import/Export
  • Data Management
  • Data Modeling
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Data Warehousing
  • Demand Forecasting
  • Document Management
  • Drag & Drop
  • Embeddable Widget
  • File Storage
  • Filtering
  • Financial Reporting
  • For Education
  • For Healthcare
  • For Sales Teams/Organizations
  • For Science
  • For eCommerce
  • Forecasting
  • Forms Management
  • Functions/Calculations
  • Goal Setting/Tracking
  • High Volume Processing
  • Integration into Third Party Applications
  • Interactive Reports
  • KPI Monitoring
  • Key Performance Indicators
  • Keyword Tracking
  • Language Detection
  • ML Algorithm Library
  • Machine Learning
  • Marketing Reports
  • Media Analytics
  • Mixed Methods Research
  • Mobile Access
  • Mobile App
  • Mobile Reporting
  • Model Training
  • Modeling & Simulation
  • Monitoring
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Language
  • Multi-Touch Attribution
  • Multi-User Collaboration
  • Multiple Data Sources
  • Multivariate Analysis
  • Natural Language Processing
  • No-Code
  • Performance Metrics
  • Predictive Analytics
  • Predictive Modeling
  • Private Dashboards
  • Profitability Analysis
  • Public Dashboards
  • Publishing/Sharing
  • Quantitative Analysis
  • ROI Tracking
  • Radial Mapping
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Updates
  • Referral Tracking
  • Regression Analysis
  • Relational Display
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • SSL Security
  • Sales Reports
  • Sales Trend Analysis
  • Scheduled/Automated Reports
  • Scorecards
  • Search/Filter
  • Self Service Data Preparation
  • Self-service Analytics
  • Sensitive Data Identification
  • Sentiment Analysis
  • Single Page View
  • Single Sign On
  • Site Search Tracking
  • Speech Recognition
  • Statistical Analysis
  • Statistical Process Control
  • Statistical Simulation
  • Strategic Planning
  • Streaming Analytics
  • Summarization
  • Survival Analysis
  • Tagging
  • Taxonomy Classification
  • Templates
  • Territorial Mapping
  • Text Analysis
  • Third-Party Integrations
  • Time Series Analysis
  • Time on Site Tracking
  • Topic Clustering
  • Trend Analysis
  • Trend/Problem Indicators
  • User Interaction Tracking
  • User Research Analysis
  • Visual Analytics
  • Visual Discovery
  • Visual Workflow Management
  • Visualization
  • Website Analytics
  • Widgets
  • Workflow Automation
  • Workflow Management

Integrations

  • Total integrations18
  • Google Ads
  • Google Analytics 360
  • Google Sheets
  • Google Workspace
  • HubSpot CRM
  • HubSpot Marketing Hub
  • LinkedIn for Business
  • Marketo Engage
  • Meta for Business
  • Microsoft Excel
  • QuickBooks Online
  • QuickBooks Online Advanced
  • Salesforce Sales Cloud
  • Slack
  • Stripe
  • Twitter/X
  • Xero
  • Zendesk Suite
  • Total integrationsN/A
  • Google Ads
  • Google Analytics 360
  • Google Sheets
  • Google Workspace
  • HubSpot CRM
  • HubSpot Marketing Hub
  • LinkedIn for Business
  • Marketo Engage
  • Meta for Business
  • Microsoft Excel
  • QuickBooks Online
  • QuickBooks Online Advanced
  • Salesforce Sales Cloud
  • Slack
  • Stripe
  • Twitter/X
  • Xero
  • Zendesk Suite